Latest Trends in Local SEO | Volga Tigris SEO Agency in Dubai

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Latest Trends in Local SEO
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Benefits of Advertising on Facebook

• The evolution of human behaviour can never be
  limited, especially regarding internet search
  behaviour. With the online evolution over the
  last year, local SEO has strengthened its footing
  more as SEO is witnessing massive changes and
  upgrades.
• Although many think investing in SEO is enough to
  gain traffic and enhance ranking on SERPs, there
  are some clear differences between SEO and local
  SEO practices that can affect your business
  drastically.

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The Importance of Relevant Content is Now High
A reliable SEO company in Dubai to put out
relevant contents that are comprehensive and
detailed. Your content should have the right
length and structure where the sections are
divided into H1, H2, H3, and so on to effectively
offer the user relevant results they are
searching for.
Voice Search Optimization is Essential
Voice search optimization is already growing in
practice in 2021, so in 2022, this technology
will be everywhere. Thus, it is one of the most
sought-after trends that companies should invest
in to increase local traffic. When you offer
voice search reliability to the customers, they
can easily find new local businesses.
Customized Search Results Are on the Rise
As mentioned above, Google has started putting
out the effort to only rank relevant content its
approaches are not only working on relevancy but
also on bringing custom search results. This
means Google would not only extract useful
results, but as per users' search terms, or user
search history and indexed virtual personas.
Video Contents are More Effective
Today, every individual is aware of Instagram,
TikTok, YouTube, etc. So you can tell how
internet users are spending maximum time on
social media apps. There are many examples to see
where video posts work on generating better
engagement rather than image-based or text-based
research posts.
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User Experience Needs to Get More Priority
User Experience would never lose its priority in
trends. Thus, you must incorporate an easy-to-use
website that offers a good user experience.
Google initiated the EAT idea, which includes
search intent, user experience, mobile
convenience, and wait time as ranking
considerations
Optimizing Your Mobile-friendly Site
When your customers go about their day and
suddenly need to make a purchase or get
information about something, they are most likely
to use their mobile device at that time to
conduct the search. Studies show that 52.2 of
website traffic comes specifically from mobile
devices.
Setting Up Google My Business Profile
Google My Business has risen to the top of local
search, and no one can deny this new trend for
local SEO. You now know that Google only prefers
to share verifiable material. So you can use
Google My Business as a tool to help your
business meet Google's requirements. 
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ORM Still Matters
Not just Google, but most of the popular search
engines know that. Due to this particular reason,
it matters most how your business is being
mentioned online, as it could directly impact on
your search ranking. 

• Optimization and fine-tuning of your Facebook
  advertising can be done based on the cost of your
  ads. The ideal optimization is to achieve the
  best results for a lower cost-per-click (CPC).
• Volga Tigris the trusted digital marketing
  company Dubai, offers the best Facebook
  Advertising solutions that are optimized for
  better customer engagement, brand promotion, and
  conversions.

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