7 Key Questions to Ask Before Hiring Logistics Content Writing Experts

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7 Key Questions to Ask Before Hiring Logistics
Content Writing Experts

• https//goodmanlantern.com/

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The USD 9.96 trillion transport and logistics
industry is changing like never before. Supply
chain disruptions, increasing costs, booming
e-commerce, rising competition, and technological
advancements make it tough to maintain market
share. So, how do you stand out in this industry?
One way is through content marketing. Content
marketing can build your reputation, attract
quality leads, and increase conversions. But how
exactly does logistics content writing take you
that extra mile? Lets find out.
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Using Logistics Content Writing to Go the Extra
Mile

• Well-defined writing can strengthen your
  relationships with suppliers and customers and
  boost your bottom line. Heres how.

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1. Increases Visibility Today, customers go
online to find most products and services they
purchase. That means you want to be among the top
results they see. Logistics content writing
experts create search engine optimised (SEO)
communication to help you rank high on search
engines. Valuable, optimised communication ranks
high as it addresses customers pain points.
Additionally, social media posts and marketing
materials increase your brands visibility.
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2. Improves Customer Experience Logistics
content writing can help improve customer
experience by providing clear communication about
shipping and delivery expectations and addressing
common questions and concerns. It also builds
trust through transparency and helpfulness. With
expert writers help, your company can create a
positive and informative customer experience by
offering relevant and valuable communication,
increasing satisfaction and loyalty. Effective
logistics content writing can also reduce
customer service inquiries, saving time and
resources for both your company and the customer.
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3. Builds Brand Reputation By using logistics
content writing in your strategy, you can help
build your brand reputation by establishing your
company as an authority in the industry.
Consistently providing valuable communication to
your audience helps you create a positive
perception among current and potential customers.
Logistics content writing can also demonstrate
your companys commitment to transparency and
customer satisfaction, enhancing your brands
credibility and reputation. Now that you know
how logistics content writing experts can help
your organisation, its time to find one.
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Finding the Right Logistics Content Writing
Experts

• To choose the best logistics content writing
  experts for your brand, you must ask them seven
  essential questions.

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• 1. What Do You Know About the Industry?
• A logistics content expert should know about the
  industrys trends, challenges and opportunities.
  If they cant answer what these are, they arent
  the right fit for you. The writer needs to
  understand the industry to do justice to the
  written materials they create.

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Industry knowledge about modes of transportation,
warehousing, inventory management, supply chain
optimisation, and regulatory requirements should
be a minimum requirement. Only then will the
writer be able to communicate effectively with
your target audience. Ask the potential writer
specific questions about the industry. Is their
response insightful? Does it demonstrate a deep
understanding of the industry? If not, youre
better off looking somewhere else for these
services.
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2. How Many Years of Writing Experience Do You
Have? Experienced writers know how to create
optimised content that can really connect with
your target audience. They know how to drill down
on pain points and use their storytelling skills
to engage and catch readers attention.
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Logistics content writing experts have honed
their writing skills and are familiar with
different writing styles. Additionally,
professional writers know how to conduct thorough
research and meet deadlines. Find out how much
experience the writer has. You should find out
their experience with writing as a whole and
within the logistics industry. Ask the writer to
show you their portfolio. This will give you an
insight into their familiarity with the industry.
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3. Have You Ever Done SEO Writing? A writer
could create a really well-written article that
hits all your target audiences pain points. But
it wont amount to much if nobody reads it. When
looking to hire transportation and logistics
writers, check if they know how to make copy
rank. Firstly, the writer should understand the
customer to create relevant copy. Then, they
should use relevant keywords in their copy and
ensure they hit the right density for SEO. They
should also know how to use meta tags,
descriptions, and alt images to help your content
reach your audience. Ask the writer questions
about SEO to check their technical skills. You
can also ask them to show previous articles that
have ranked on search engines.
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4. Do You Understand the Basics of Content
Marketing? Each article and piece of copy should
tie into your overall content and marketing
strategy. When you hire transportation and
logistics writers, they should be able to create,
share, and measure content. The best writers
will take time to understand your customers and
strategy. Then, they create valuable and relevant
communication. To ensure your content has hit the
mark, writers study metrics like website traffic,
engagement, and conversions.
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Ask writers how they measure the effectiveness of
their writing or how they know its been
successful. This will give you a good idea of the
writers familiarity with content marketing and
whether they really understand how to leverage it
to drive business growth.
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5. What Topics Do You Think Will Interest Our
Target Audience? Once youve gauged the writers
experience, try understanding whether they really
know what kind of content will draw your audience
in and solve their problems. A logistic content
writing expert has an idea of topics that will be
relevant to and engage your target audience.
Theyll also know how to use this to set your
brand apart from competitors by aligning with
audience needs.
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Ask the writer to list a few topics your audience
would enjoy reading about. Pay attention to the
counter questions they ask. Also, ask them to
give ideas across different platforms like
websites, blogs, eBooks, and social media.
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6. What Is the Research Process You Follow Before
Writing an Article?

• The written materials a logistic content writing
  expert produces should be accurate, timely, and
  informative. Hire transportation and logistics
  writers with a thorough research process to
  ensure you get this.

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Learn how the writer keeps themselves informed
about updates in the industry. Then, learn about
the process they follow. Good writers will know
how to research well and will leverage this to
provide helpful, valuable, and insightful content
to your audience. Ask what resources the writer
uses to get the information they use in their
writing. This will give you an idea of whether
they use good resources and how accurate,
relevant and up-to-date their work will be.
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7. How Do You Collaborate With Editors,
Designers, and Other Team Members? Ultimately, a
logistics content expert will need to work within
a team or collaborate with your colleagues. As
such, you need to gauge their working style and
match it with your brand. If they cant work well
with other people, they probably arent worth
your time. A logistics content expert might need
to work with your team to get information for
their work. Theyll likely also need to work with
editors to ensure they deliver high-quality
writing. Depending on the kind of materials they
create, designers might need to get involved too.
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Ask the writer what their process generally
entails and how well they work in teams. This
will help you to understand their working style
and whether it will fit in with your other team
members. Armed with all this information, youll
be able to make the right choice when it comes to
choosing a logistics content expert for your
company.
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How Our Team Helps with Logistics Content Writing

• Goodman Lantern has a team of experienced
  professionals ready to help you meet your
  business goals. Our deep understanding of the
  industry, paired with expert writers, editors and
  strategists, helps us set your brand apart.
  Contact Goodman Lantern today to hire
  transportation and logistics writers.

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THANKYOU!

• Goodman Lantern

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• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/