Do’s and Don’ts of Bulk SMS Marketing

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Dos and Donts of Bulk SMS Marketing
The fastest, cheapest and most effective way for
businesses to reach their audience is through
Bulk SMS Service. There are currently more than 6
billion mobile devices in use worldwide. Out of
6 billion mobile phones worldwide, SMS has
touched more than 3 billion mobile devices. The
most popular and widespread tool in modern mobile
phones is SMS, which is gaining popularity in
the mobile industry. The most effective approach
to interacting and communicating personally with
your customers is through text messaging.
Additionally, customers increasingly trust and
rely on text or SMS. for companies or brands. SMS
marketing with your target group is more
profitable than SMS marketing with a non-target
group. Text messages have a high open rate in
recent activities, the text message open rate is
close to 98. There is also a high response rate
for replies to the same message as well as an
option to call this number. SMS marketing follows
the same principles and not like other forms of
advertising. 5 What to do 1 Short SMS
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Strive for it. Its basic language and concise
messages will be easily understood by the
recipient. Your message will be more credible and
easier for clients to read if you keep it to a
maximum of 4-5 lines or 14-15 words. To make sure
everyone understands your sentences and can't
skip over them, try to use every day
understandable language. 2 Call to action As you
can see, SMS is limited to 160 characters. It is
the best method for text marketing and
successful text messaging. Include various links
such as "Buy Now", "Register", "Go to our
website" and "Contact us using the button". Text
carefully and use questions like Which, What,
How, Why, Whose, etc. Use phrases like Because
there is a high probability that your clients
will answer the same message when you ask them a
question. So asking questions is the best way to
get things into conversion mode. You can add text
messages from your clients, such as what to do
after seeing this message? What should I do? How
can Bulk SMS benefit your company? And many more
things that are calls to action 3 Attention
grabber Start your Bulk SMS marketing with an
attention grabber. Create SMS messages that will
help you capture the attention of your
recipients. For example, you can capitalize
words that attract attention and focus on
specific services. To attract more clients, you
can use strong language such as discounts,
bargains and special offers that you can take
advantage of. 4 VIP feeling Make your customers
feel like VIPs as they receive exclusive deals
and offers by creating personalized SMS
messages. If you provide them with such things,
people will reply or contact you for more details
about your goods and services. 5 Timing We
often note that time is important and should be
used wisely to avoid regrets. Because SMS is so
personal, timing is critical in SMS marketing.
Try to send them messages at a convenient time
when they can read them. Organize destination
data into time-based segments for customers to
read. 5 Donts
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1 million messages - You should consider the
timing and frequency of your communications.
Don't send constant messages to your customers
to annoy them. Because they receive hundreds of
messages every day, they decide on timing first
before sending just one message a month to give
them time to consider. Therefore, try to make it
appear in your SMS that your customers are VIPs
and that only they have been selected to receive
this offer globally. 2 Simple SMS - Make sure
your message is clear and easy for them to
understand. If you use abbreviations in your
communication, it will be quite difficult to
grasp your customers. You will be able to achieve
your goal through direct and engaging
communication. 3 Don't Sell - Never try to sell.
Simply write a note about the service and we are
currently offering this kind of deal. 90 of the
time they won't respond to your message if you're
trying to sell them something. 4
Identification Last but not least, don't forget
to include your name and the name of your
company. Gaining trust depends on how you and
your company are presented. 5 Don't use slang or
abbreviations when texting Although they only
have 160 characters to work with, text message
abbreviations should never be used in polite
professional correspondence. The same
implications apply to SMS slang. You should keep
in mind that not everyone knows the jargon and
slang used in text messages. Other
References Reasons to Use Bulk SMS Marketing
How do I create a bulk SMS?