How Law Firm Content Marketing Can Be a Game-Changer

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Top Law Firm Content Marketing Tactics You Cant
Miss Out On

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In the face of fierce competition and dynamic
market conditions, many industries have realised
that simply depending on their products/offerings
isnt enough to ensure success. As a result,
firms are investing heavily in marketing and
professional content marketing companies. It
helps them boost their brand equity and position
themselves as leaders in a sea of competitors.
The legal industry, and law firms, are no
exception. While it may seem like the need for
law firm content marketing isnt critical, this
article highlights just how important marketing
can be for your legal businesss success.
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Law firms are continuously seeking ways to
attract new customers by increasing their
visibility and awareness. They also need to find
innovative ways to engage with their current
clientele and retain them. But achieving both
is easier said than done. As marketing isnt
their core expertise, many legal businesses might
struggle to plan and implement the right law firm
marketing strategy. So, how can you fulfil these
objectives? How can you work towards strong brand
recognition and client retention?
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• One very effective strategy to achieve this is
  content marketing. A content marketing strategy
  involves creating and sharing valuable,
  informative, and engaging content to particularly
  attract and retain a clearly defined audience.

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The legal industry, in particular, has a
reputation for being intimidating and complex.
This might dissuade potential customers who
struggle to understand your offering. Law firm
content marketing has the potential to simplify
legal solutions and also target the right people
for lead generation and conversion. But the
benefits dont stop there. Here is how law firm
content marketing can help organisations and why
you should consider using the services of a
professional content marketing company.
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Top Benefits of Law Firm Content Marketing

• The right law firm marketing strategy can lead to
  the following results
• 1. Attracting New Clients
• Any content marketing strategy should focus on
  creating high-quality, informative pieces that
  address the needs and concerns of potential
  clients accordingly. Through this strategy, you
  can increase your visibility and attract new
  leads.
• For example, a law firm specialising in personal
  injury cases could create blogs such as What to
  do after a car accident or How to file a
  successful personal injury claim. Using the
  right keywords and high-quality content will lead
  the audience to the right webpage to potentially
  become clients.

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2. Building Credibility and Trust The stakes are
through the roof when it comes to the legal
industry and its services. Therefore, building a
credible reputation should be an important
objective of any content marketing strategy. By
providing helpful, relevant information to your
audience, you can indeed establish yourself as an
expert in the field. Many firms often use the
services of professional content marketing
companies to create thought leadership articles
to help with this.
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3. Strengthening Relationships With Existing
Clients By providing ongoing, valuable content to
your existing clients, you can deepen those
relationships. You can also encourage repeat
business and upsell. For example, you could
create a newsletter with updates on legal trends
and tips for small business owners. This would
provide your clientele with constant value and
information, which may help them stay loyal to
your firm. Now that we have understood just how
beneficial a law firm marketing strategy can be,
lets look at some tactics that can be deployed
to achieve these results.
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Top Content Marketing Strategy Tactics for Law
Firms

• Here are some of the tactics that are extensively
  used by professional content marketing companies
  for legal buisnesses

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1. Blogging

• You can use blogging to share insights, updates,
  and opinions on legal issues. SEO-enriched and
  high-quality blogs can boost any law firms
  content marketing efforts by answering your
  target audiences questions. Consistent and
  informative blogs can also help your firm feature
  at the top of search engine results. This helps
  to position your firm as an authority in your
  field.

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2. Video Marketing

• You can create engaging videos to showcase your
  expertise, provide legal advice, and educate your
  audience. Videos specifically provide the perfect
  solution in a world where audiences attention
  spans are forever decreasing. Eye-catching and
  interesting videos can help you break the clutter
  and stand apart from your competition.

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3. Email Marketing

• Email marketing is a great law firm marketing
  strategy to help you stay top of mind with
  clients and prospects. You can send newsletters,
  updates, and other relevant content to your email
  list. Blogs and video content can also be
  repurposed and used in these emails.

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4. Social Media Marketing

• Social media platforms like LinkedIn, Twitter,
  and Facebook are crucial to any content marketing
  strategy. Professional content marketing
  companies use them to share content and engage
  with their audience. You can also use social
  media to build your brand, educate your audience
  and connect with potential clients.

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5. Webinars and Events

• You can host webinars and events to markedly
  educate your target audience on legal issues
  relevant to them. These can be used to break down
  and simplify the seemingly complex legal aspects.
  This law firm marketing strategy can position
  your firm as a thought leader and an industry
  stalwart. As a bonus, you could do these webinars
  in collaboration with top personalities and
  voices in the industry accordingly.

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While these law firm content marketing strategies
sound promising, planning and implementing them
in-house can be challenging. These tactics
require a lot of time and resource commitment to
achieve the right results. This might not be
possible if you have conflicting business
priorities. This is where top professional
content marketing companies like Goodman Lantern
can help. Our team of expert marketers and
content writers can particularly craft the
perfect law firm marketing strategy for your
organisation. You can trust us to achieve great
results and constantly refine and improve your
firms marketing to ensure sustained competitive
advantage. Send us an e-mail or book a call
with us to get started.
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