6 Benefits of Press Release Content Writing Services for Business Growth

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6 Benefits of Press Release Content Writing
Services for Business Growth

• https//goodmanlantern.com/

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Press releases are valuable pieces of content
that give consumers a fresh perspective on what
you can offer, without the overt tactics of
traditional advertising. Theyre commonly used in
PR campaigns to generate interest and attract
media attention. You can also use them to spread
the word about important industry news, weigh in
on consumer issues, and reveal new products.
However, you need to know how to hit the right
notes in the right place for them to be
effective. Releasing the wrong notes out into the
digital ether wont do your brand any favours. In
fact, it can be damaging. Companies that offer
press release content writing services can help
to ensure your press releases ring true. In
this blog, well discuss the various benefits of
press release content writing services for
growing your business.
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What Are Press Releases

• A press release is a piece of written content
  that companies use to announce significant events
  or noteworthy information. Theyre typically
  published on their own websites and socials, and
  by third-party publishers to improve content
  reach.

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• PR Newswire and BusinessWire, two top press
  release publishers, publish around 1,000 press
  releases daily. Many industries use press
  releases in their strategy, but theyre
  particularly useful for technology businesses.
  This is because the tech industry is constantly
  looking to evolve, with businesses offering more
  efficient consumer services.
• Press release copywriting services can create
  content that you can use for the following
• Provide detailed descriptions of products and
  services
• Explain the practical value youre offering
  consumers

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• Make consumers aware of your businesss core
  tenets
• Inform consumers about changes to your business
  new hires, process improvements, event
  announcements, etc.
• Address any claims made about your brand,
  business or industry
• With effective PR writing services, your business
  will be able to leverage the above content types
  to boost your business growth.

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6 Press Release Advantages That Aid Business
Growth

• As a type of business content, press releases
  have many unique advantages. These combine to
  increase lead generation and eventually,
  conversion numbers. The overall effect is greater
  sales over long periods of time, resulting in
  steady and reliable growth.

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1. Boosts Brand Image

• Growing your brand image, especially with new
  audiences, can be arduous without the proper
  tools.
• Investing in quality press release content that
  shows off new products, services, and other
  advances, positions your business as a market
  leader. Using press release content writing
  services also helps your business engage with
  industry news, demonstrating your industry
  knowledge. And, these services allow your
  business to have control of its brand reputation.
  
• Consumers trust businesses with a strong brand
  image. As a result, youre likely to experience
  higher lead conversion rates.

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2. Use Affordable Marketing

• Many forms of marketing require a lot of time,
  money, and resources to reach your audience
  effectively. Press releases dont. Aside from
  distribution, the only cost for businesses is
  indeed to hire press release writers.

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This is a worthwhile investment, as it ensures
you present important brand information in
technical press clearly. If consumers have
difficulty understanding the significance of a
press release, it dulls its effectiveness.
Press release content writing services are
typically more cost-effective than creating press
releases in-house. As a result, your business
will have more resources to devote to its
day-to-day running.
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2. Use Affordable Marketing

• Many forms of marketing require a lot of time,
  money, and resources to reach your audience
  effectively. Press releases dont. Aside from
  distribution, the only cost for businesses is
  indeed to hire press release writers.
• This is a worthwhile investment, as it ensures
  you present important brand information in
  technical press clearly. If consumers have
  difficulty understanding the significance of a
  press release, it dulls its effectiveness.
• Press release content writing services are
  typically more cost-effective than creating press
  releases in-house. As a result, your business
  will have more resources to devote to its
  day-to-day running.

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3. Produce Inoffensive Advertising

• Nowadays, consumers are bombarded with pop-up
  ads, emails, and social media suggestions. This
  makes traditional forms of advertising and
  marketing less effective.
• Press release content writing services chiefly
  allow businesses to promote themselves without
  directly appearing as an advertisement. Your
  business will have access to expert writers,
  helping you to produce high-quality content
  quickly.
• Consumers are more likely to read your press
  releases to gain valuable information without
  being put off by overt advertising tropes. This
  increase in brand engagement can finally lead to
  more sales.

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4. Focus on Search Engine Optimisation

• Ranking highly on search engines can be a solid
  path towards growth. However, many businesses
  find it hard to produce content that appears on
  Googles first page of results.
• Press releases innately produce backlinks on
  third-party websites, which helps boost your
  ranking. Any attention you get through
  third-party publishers can also influence your
  ranking. Agencies that offer press release
  content writing services know how to optimise
  your content for relevant search results without
  extending your timeline.
• With highly-ranked content, youll have improved
  online visibility to help your business grow. In
  essence, more online traffic means more chances
  of conversion.

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5. Expand Your Audience

• Sometimes businesses stagnate when they arent
  able to attract new customers.
• By using professional press release copywriting
  services, youll be able to reach a large
  audience. Also, expertly crafted press releases
  appeal to your businesss target audience.

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Press release content writing services improve
your marketing efficiency, as your content is
relevant to more consumers. Customers will feel
like your brand really resonates with them,
meaning theyll likely become loyal customers.
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6. Build Media Relationships

• Subscription-based technology companies often
  find it difficult to feature in the media. This
  is because theyre usually focused on improving
  their product, as opposed to spreading a social
  message or publishing newsworthy content.
• However, press releases containing interesting
  data can allow a business to feature in news
  articles and social media sites.
• This helps boost business growth by giving you
  access to consumers outside your usual
  distribution channels. Professional press release
  copywriting services help you bridge this gap
  thanks to their connections and also media
  industry knowledge.

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Professional Press Release Copywriting Services
for Businesses

• So if youre looking to hire press release
  writers, the Goodman Lantern team has the experts
  for you. Our press release content writing
  services allow your business to grab the
  attention of consumers, journalists, and editors.
  As such, well give you press releases that
  consistently spread your brand and message far
  and wide.
• Contact us today.

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THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

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