Do You Need Editing and Proofreading Services For Your Blog?

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Do You Need to Use Editing and Proofreading
Services For Your Blog?

• https//goodmanlantern.com/

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Blogs are one of the most effective ways
businesses can connect with consumers through
digital marketing. But dont just take it from
us. Data gathered by HubSpot reveals that
businesses with effective blogs receive 55 more
visitors than those without. Editing and
proofreading can therefore be a valuable
investment to ensure business blogs continue to
perform effectively. One of the many benefits of
blogs is that their content can be ever-green.
Another HubSpot report found that 92 of the
monthly leads generated on their site through
blog-based content came from posts older than one
month. It can therefore be worth revisiting past
blog posts and editing and proofreading them to
reinforce their quality.
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Read on for a balanced account of the costs and
benefits of blog editing and proofreading
services, and decide for yourself if your
business needs them.
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What Are Editing and Proofreading Services?

• Editing and proofreading are both terms youre
  likely familiar with. However, you might be
  surprised to learn about the extent of what these
  services can include. While editing involves a
  different process from proofreading, the two
  usually come hand-in-hand.

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• Proofreading services will typically identify any
  syntax corrections that need to be made within a
  piece of text. On the other hand, editing
  involves more rigorous changes to a text and also
  the implementation of content-related
  corrections. As such, the primary purpose of
  professional editing and proofreading services is
  to make corrections to your businesss written
  content where necessary. Corrections can be made
  in the following areas
• Sentence structure
• Punctuation
• Grammar
• Contextual examples
• Style consistency
• Language and word choices

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Editing and proofreading services dont just look
at fixing technical errors, though. They go
beyond to consider if your blog is fulfilling its
purpose, both as an individual piece of content
and as part of your overall digital marketing
strategy.
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• Expert editors and proofreaders put themselves in
  your audiences shoes to understand what theyre
  looking for. While they work, theyll ask
  themselves questions like
• Is there an audience expectation from this blog?
• What are people looking to learn when they read
  this?
• Is the voice clear and in line with the previous
  blogs?
• As they answer these queries, professional
  editors and proofreaders will fortify any content
  they touch. Working with experts like these is
  one of the most effective ways of polishing
  content to ensure its what the audience is
  after.

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What Blog Editing and Proofreading Services Can
do For Your Business Blog

• A survey by GrowthBadger found that bloggers
  consider the quality of content the most
  important factor for success. In many ways,
  editing and proofreading can act as a safety net
  to ensure your blog doesnt miss the mark. This
  allows your business blog to perform its
  marketing role, which can be hugely beneficial to
  the traffic on your website.

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Blogs can be a powerful way for you to connect
with consumers organically. Generally, they cover
topics that are relevant to your industry and to
your target audience. But each piece a visitor
reads on a site contributes to their impression
of the business. To put your best foot forwards,
you have to ensure that everything you share
online is free of errors. Even something as small
as a spelling mistake, a comma splice, or a
formatting error can cause readers to lose focus.
Worse still, mistakes can result in readers
losing respect for your brand.
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Present a Clear Message

• In addition to the obvious fix-ups, proofreaders
  and editors can also help with more technical
  content conundrums like readability.
  Readability is a key factor for keeping your
  readers attention and incentivising them to come
  back to your blog. Editing and proofreading work
  towards this by assessing grammar, punctuation,
  sentence structure, and word choice.

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Making sure your blog is easy to understand also
helps your business engage with complex topics.
Blog topics that are particularly enhanced by
clear analysis can include industry news and
solutions to industry problems. If you reside
within a technical industry, this can be very
important for building a good reputation among
consumers. This way, editing and proofreading
services allow your business to present itself as
professional and authoritative.
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Secure Return on Investment

• HubSpots 2022 Marketing Industry Trends Report
  found that blogging is the content format with
  the 3rd highest ROI. However, repeated errors and
  mistakes can undermine this by making your
  writing appear less professional. But, when
  editing and proofreading services are outsourced,
  errors are less likely to slip through the
  cracks. The result is a higher quality of
  content.
• Another beneficial feature of editing and
  proofreading services is feedback for writers.
  So, where these services improve the quality of
  individual pieces of blog content, they also help
  raise the standards of your subsequent blogs.

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Save Your Business Time

• Writing blog content has the potential to be a
  time-consuming process, let alone editing and
  proofreading it. As such, outsourcing the latter
  activities can save your business a huge amount
  of time.

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Plus, if you have dedicated content writers in
your team, editing and proofreading services will
help them produce more content at a greater
standard. This is particularly beneficial for
blogging, as consistent uploads can help increase
the number of readers. A knock-on effect of
these time savings can be increased productivity.
With outside professionals taking care of your
blog editing and proofreading, your in-house team
will be free to devote their full attention to
your business.
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Your Go-To Editing and Proofreading Service
Providers

• Looking for experienced editors and proofreaders?
  Goodman Lantern has a highly skilled team to
  provide you with these services. Our native
  English speakers have helped many businesses take
  their blogs to the next level. With a polished
  finish to your blog content, well help you
  realise your business goals.
• Connect with us today to learn more.

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THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

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