How to Start an App – Steps Take Before Beginning Mobile App Development

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Steps Take Before Beginning Mobile App Development
XDuce.com
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• How to Start an App

Developing an app is an exciting project, but it
is not something that comes without its share of
challenges. The mobile app markets are crowded,
the competition is fierce, and it seems like it
is getting worse by the day. It can feel like a
lot of work just to get noticed.   Further, it is
important to remember that it is not enough to
just have a good idea many other app developers
will have the same idea or are working on similar
apps right now. Many developers and entrepreneurs
are creating new mobile apps to support their
businesses, and they will do whatever they can in
order to get the best results out of it. You need
to get ahead of them and reach your potential
clients before your competitors do. The
development process takes time, knowledge, and
resources. Although mobile app development is
becoming more of a commodity industry and
receiving less attention from the media, it has
become increasingly strategic and continues to
evolve. In addition, building a mobile app is not
as simple as saying, build an app. App
development is a long, complicated process. Its
important to develop a plan and a strategy now,
before you start building, so you can save time,
money, and frustration.    That being said, an
app idea is just a spark, but in order to be
successful, you will have to get that app off the
ground. There are many different ways to do this.
As we go through this blog, we are going to be
examining one part of the development process
learning how to start an app. 
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Conduct Extensive Market Analysis
Identify Target Audience
Identify App Monetizing Options and ASO (App
Store Optimization)
Choose Among Hybrid, Native Web Apps
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Conduct Extensive Market Analysis

• Market research is an essential part of your app
  development process. You can never be sure
  whether you are entering a crowded market or not,
  but with proper research you will easily figure
  out if there is a gap in the market for your
  product solution or not. A thorough product
  research should help you determine if there is an
  audience for your idea, and what are the other
  products that are similar to the one you want to
  build.
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• You will need to research your market thoroughly
  and find a gap in it that you can fill. If you
  think you can produce a product that would help
  people with their tasks, then it is likely to be
  viable. Extensive market research is an in-depth
  analysis of the situation of your industry and
  competitors. The goal is to determine
• What makes your product/service different?
• Find out why potential customers should buy from
  you as opposed to any other provider in the
  market.
• What is your apps unique selling point going to
  be?
• How is your app different from your competitors
  app?
• Find out what the customers are saying about your
  competitors app.

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Identify Target Audience

• Keep in mind that when you are planning to build
  apps, you have to start by identifying their
  specific purpose and visualizing how people will
  use them. You might have an idea in your head,
  but it exists nowhere outside of that. You have a
  million and one reasons why now is the perfect
  time to execute on your idea. But how will it
  work? How will you make money? What problem will
  it solve? These are all the questions you need
  answered before you move one step further into
  development.
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• The most important aspect of getting started is
  setting out a blueprint for what you are going to
  do. You need to map out every step from idea to
  execution and even execution to scaling. When you
  think about it, a mobile app for your business
  has the potential to be beneficial in an infinite
  number of ways.
• It is important to think about the right things
  throughout this process, and take them into
  account
• Your market needs
• Your goal as an entrepreneur
• Your app ideas hidden potential
• Your target audience and the apps benefit for
  them
• Your apps key functionality

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Choose Among Hybrid, Native and Web Apps

• As you kick off your product development, you
  will need to decide whether you want a native,
  hybrid or web app to address your needs. It is
  important to analyze whether the application is
  intended for a mobile platform (native) or will
  it run on the desktop using a browser (web).
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• Choosing between native, hybrid, and web apps is
  a crucial step in the process of mobile app
  development. For example, it is important to
  define whether your primary focus will be on iOS
  or Android. This can be done through market
  research as well as defining the core purpose of
  your app and its functionality.
• Native mobile apps can be built on a single
  platform or in multiple platforms or languages.
  Hybrid apps on the other hand, can be built in
  multiple platforms or languages, but they are
  cross-platforms and allow developing code once
  and publishing it on multiple app stores/stores.
  They are not as fully featured, but they provide
  more power over other non-native apps. Lastly,
  the last type of application is known as a
  mobile web app which is basically an extension
  of your website that adapts to different screen
  sizes or resolutions. The difference between
  native and hybrid mobile app development lies
  with the programming languages used.
• The major difference between a hybrid, native and
  mobile web application is the way each platform
  can access device APIs (Application Programming
  Integration) (aka native hooks). Native apps are
  built using the software development kit (SDK)
  for the specific device. They can utilize every
  feature of the device. On the other hand, hybrid
  apps use a combination of web technologies like
  HTML5, CSS3 and JavaScript for their backend and
  package them using tools such as Apache Cordova.
  This lets the app access native device features.

THURSDAY
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Identify App Monetizing Options and ASO (App
Store Optimization)

• Of course, you want to get your apps out there
  and make money from them. With so many different
  strategies out there, where should you begin your
  monetization plan? When it comes to choosing the
  right monetization model for your app, there are
  many possible options.
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• Freemium Apps Freemium apps are a great way to
  get your app off the ground and build up a user
  base. These apps are limited-feature and
  free-of-charge apps that have optional in-app
  purchases that expand their capabilities or
  enable additional features or content.
• Premium or Paid Apps Premium or Paid apps
  provide a way to monetize an app and make money.
  Simply charge the user for downloading your app
  from an app store. The paid model requires you to
  put some serious thought into how you will price
  your app, as well as how to promote it, but the
  benefits can be great.
• In-App Purchases In-app purchases, also known as
  in-app monetization, app commerce or mobile
  commerce, are a new business model for selling
  digital products via applications on cell phones
  and other mobile devices. The monetary
  transactions occur directly from the mobile
  device with data transmitted securely to and from
  the online store.
• Subscription Apps Subscription apps are your
  steady flow of revenue. It is very similar to
  freemium apps but instead of getting one product,
  you get an ongoing service. This strategy
  requires a user to subscribe to your web service
  in order to use it. For example, Spotify
  pioneered the freemium model, which offers free
  service with a limited number of features and
  premium services for paying subscribers who
  listen to more music or get extra benefits from
  their accounts.
• In-App Ads In-app ads are an incredibly common
  monetization strategy in mobile apps. Specific
  apps may have third-party ads, but more commonly,
  in-app ads are sold by app owners themselves.

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APP STORE OPTIMIZATION
As you are building your app, it is so important
to think about how you want to be found by
potential users in the App Store and Google Play.
This process is called App Store Optimization
(ASO), and the more familiar you are with it, the
more downloads you will get from organic
searches. Put simply, ASO helps you maximize the
number of users who can find and install your app
two steps that must occur before they use your
app.   Just like you have an app development
plan, it is crucial to also have an app store
optimization (ASO) plan. ASO is an extremely
broad topic, and each app store has its own set
of rules and criteria.   App store optimization
(ASO) is an umbrella term that refers to elements
like app description, keywords, reviews, app
name, icon, screenshots, preview video, etc.,
that assist in promoting an app on the app
stores. But there is a lot more to ASO than just
that. App store optimization is not a
one-size-fits-all field. Depending on what you
are trying to achieve, you might want to look at
other ASO factors, or use the same optimization
tactics in different ways. Lets take a look at
this field and how you can improve your
results.   While it is possible to run app store
optimization after the app is built, it is much
better to plan ahead as it enables you to plan
and implement your ASO strategy during the
development stage of your app. This will provide
you with a much higher chance of success with
your application optimization campaign.
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EQUAL FOCUS ON MARKETING STRATEGY AND PRE-LAUNCH
BUZZ

• Whether it is an established brand or a new
  project, any app will most certainly require a
  solid marketing strategy. The combination of
  marketing preparation and amplifying efforts can
  make or break an app and its potential lifespan.
  You should consider thoroughly your marketing
  strategy, budgeting, and implementation process
  before launching your app, while in development
  and even after launching. Every pixel of your
  mobile app must live up to the expectations of
  potential users and looking at the numbers, it is
  clear that you have to be ready to put as much
  effort into marketing as you have put into
  development. You can start with
• App Branding Defining your brand clearly is
  important, but so is creating a consistent
  experience across all platforms. Take time to
  define your values and how they should come
  across with your logo, colors, and writing.
• Decide Channels Your target audience is out
  there. They are talking, sharing, and interacting
  online in ways you probably arent tapping into.
  You need to find these channels so you can start
  to engage with your customers or potential
  customers where it matters most where they spend
  their time.
• Develop Content Your audience craves useful and
  valuable content. Give them what they want and
  start to rank for the keywords you care about.
  Start writing useful material and watch your
  organic search traffic increase.
• Start Outreach Putting effort into reaching out
  to influencers can be the best ROI (Return on
  Investment) on your marketing spend. Influencer
  marketing is a great way to reach new customers
  with your brand. The key is to engage with
  influencers before you launch the campaign. You
  want them to be excited about your product, so
  helping them understand how it works beforehand
  can go a long way.

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DOUBLE-CHECK APPS SECURITY
While it is important to put together a timeline,
build your mock-up and make everything as pretty
as possible, do not forget about security. This
is an application for business purposes and
safeguarding your customers confidential
information is a key part of that.   For your app
to run properly and legally, you will have to
ensure that it adheres to all the rules and
regulations that are imposed on any app. Remember
to apply appropriate security measures that will
keep data as safe as possible and allow users to
work with the app in peace.   It is clear
that Mobile App Development is a serious
business. Consequently, every step needs to be
taken seriously and constantly questioned, from
research and market analysis to
implementation.
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THANK YOU
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