Report: Organic Search Drives 40%+ Of Travel And Hospitality Revenue

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Report Organic Search Drives 40 Of Travel And
Hospitality Revenue
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The travel and hospitality industry is heavily
reliant on online search, particularly
organic search, to drive revenue. In fact,
according to a recent study, over 40 of revenue
generated by travel and hospitality businesses
comes from organic searches. This highlights
just how important it is for travel and
hospitality businesses to optimize their online
presence and ensure they rank well in search
engine results pages (SERPs). In this blog post,
well explore the impact of organic search on the
travel and hospitality industry and why its so
critical for businesses in this space. The study
that found organic search drives over 40 of
travel and hospitality revenue was conducted by
Reliqus. The study surveyed 70 of businesses
across various industries within the travel and
hospitality sector, including hotels, airlines,
vacation rentals, and tour operators. The
methodology of the study involved analyzing
website traffic data, revenue data, and search
engine performance metrics. This study measured
the amount of revenue generated from organic
search, which is traffic from search engine
results that are not paid advertisements. The
study also analyzed other digital marketing
channels such as social media, paid search, and
email marketing, to determine their impact on
revenue. The study found that organic search was
the most significant contributor to revenue for
travel and hospitality businesses. In fact,
organic search drove over 40 of total revenue
for the businesses surveyed.
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The Importance of Organic Search
This highlights the importance of optimizing for
organic search in the travel and
hospitality industry, as it can have a
significant impact on a businesss bottom line.
Organic search is one of the most important
aspects of any successful marketing strategy. It
refers to the process of optimizing your website
so that it ranks higher in search engine results
pages (SERPs) without paying for ads. Organic
search engine optimisation is crucial because it
drives traffic to your site from people who are
actively searching for what you offer. One key
takeaway is that travel and hospitality
businesses earn over 40 of their revenue from
organic search, making it a vital channel for
driving sales and leads. Whether youre a hotel,
restaurant, or tour company, ensuring your
website appears at the top of Googles SERPs can
have a huge impact on your bottom line. Another
benefit of organic search is that it helps build
trust with potential customers. When people find
your website through an organic search, they
perceive your brand as more credible and
trustworthy than if they came across an
ad. Furthermore, organic search provides
long-term benefits compared to paid advertising
campaigns which stop generating traffic once
funds run out.
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A well-optimized website will continue receiving
organic search traffic even after
optimization efforts stop. Investing time into
optimizing your site for organic search has many
benefits ranging from increased visibility to
building trust with potential customers all
leading towards higher revenue generation
opportunities within the travel and hospitality
industry.
Why Organic Search Is Important for the Travel
and Hospitality Industry

• Organic search is critical to the success of the
  travel and hospitality industry for several
• reasons. Here are a few benefits
• Cost-effectiveness Its a cost-effective way to
  generate organic search traffic and leads for
  travel and hospitality businesses.Unlike paid
  search or social media advertising, which can be
  expensive, organic search doesnt require a
  direct monetary investment.
• Targeted audience Organic search allows travel
  and hospitality businesses to target specific
  audiences based on their search queries.This
  means businesses can create content and optimize
  their websites to attract customers who are
  already interested in their products or
  services.
• Increased visibility Ranking well in organic
  search results can significantly increase a
  businesss visibility and brand awareness.When a
  business appears at the top of the search engine
  results pages, it can establish trust and
  credibility with potential customers.

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How Can Travel and Hospitality Businesses
Optimize Their Organic Search Presence?

• Here Are a Few Strategies
• Keyword research
• Conducting keyword research is essential to
  understanding the search queries that potential
  customers are using to find businesses like
  yours.
• Targeting these keywords, businesses can optimize
  their website content and improve their rankings
  in organic search results.
• Search engine optimization
• Search engine optimization (SEO) is a crucial
  aspect of any travel and hospitality businesss
  organic search marketing strategy.
• This process involves implementing various
  tactics to improve your websites ranking on
  search engines like Google, Bing, and Yahoo.
• One of the first steps in SEO is conducting
  thorough keyword research. By identifying
  relevant keywords related to your industry and
  incorporating them into your website content,
  you can increase the likelihood that potential
  customers will find you when searching for
  travel-related products or services.
• In addition to keyword research, optimizing your
  websites structure and content is also a vital
  component of SEO.

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This includes creating high-quality blog posts,
generating backlinks from other
reputable websites, optimizing images to reduce
load times, and improving overall site
speed. Its worth noting that successful SEO for
travel website requires both technical expertise
and creativity. From understanding coding
languages like HTML and CSS to crafting engaging
content that resonates with readers there are
many elements involved in driving organic traffic
through search engines. Recommended Article
How To Do Travel SEO For Tourism Business? 3.
Social Media Marketing Social media marketing has
become an essential aspect of any business,
including the travel and hospitality
industry. With billions of active users on
various social media platforms like Facebook,
Instagram, Twitter, and LinkedIn, businesses
must have a robust social media presence to stay
relevant. The travel industry can leverage
social media by sharing eye-catching visuals and
engaging content that inspires people to explore
new destinations. Through strategic planning and
execution of campaigns on these platforms, brands
can increase their reach and engagement with
potential customers. Another benefit of social
media marketing is that it allows hotels and
resorts to connect with customers directly.
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Customers can leave feedback about their
experience at your property you can
respond promptly by addressing concerns or
thanking them for positive reviews. Moreover,
influencer marketing has gained significant
popularity in recent years for promoting
travel-related products or services through
influential figures in the online community. By
partnering with influencers who align with your
brands values and mission statement, you can
exponentially increase the visibility of your
brand online. 4. Content Optimization Content
optimization is a crucial part of any successful
travel SEO strategy. It involves optimizing your
websites content to increase its visibility and
relevance in search engine results pages
(SERPs). The goal of content optimization is to
ensure that your websites content aligns with
the user intent behind specific keywords. To
optimize your content for travel SEO, you need to
identify relevant, high-traffic keywords related
to your industry. Once you have identified these
keywords, you can begin incorporating them into
your websites content strategically. However,
its important not to overdo it keyword
stuffing can actually hurt rather than help your
sites rankings. In addition to targeting
specific keywords, creating high-quality and
engaging content is essential for effective
content optimization.
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This may include blog posts, destination guides,
reviews, or visual media such as photos and
videos related to travel experiences. 5. Local
search engine optimization In todays digital
age, having an online presence is crucial for any
business in the travel and hospitality
industry. With organic search driving over 40
of revenue, its clear that investing in SEO
strategies should be a top priority. By
implementing effective search engine optimization
techniques, social media marketing tactics,
content optimization strategies, and local SEO
practices, businesses can drive more traffic to
their website and increase bookings. Local SEO
is especially important for businesses operating
within specific geographical areas. By
optimizing your website with location-specific
keywords and creating Google My Business
listings, you can improve your visibility on
local searches. This will help attract more
potential customers who are searching for
services or products offered by your business.
6. Website optimization Optimizing a websites
technical aspects, such as page load speed and
mobile-friendliness, can significantly improve
its organic search rankings.
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Additionally, businesses can optimize their meta
descriptions, title tags, and other
on-page elements to improve their click-through
rates from search engine results pages. Organic
search engine optimisation is important for the
travel and hospitality industry because it is
cost-effective, allows businesses to target
specific audiences, and can increase visibility
and brand awareness. By optimizing their organic
search presence through keyword research, content
creation, and website optimization, travel, and
hospitality businesses can drive more organic
search traffic and revenue.
The Impact of Covid-19 on Organic Search in the
Travel and Hospitality Industry The COVID-19
pandemic has had a significant impact on the
travel and hospitality industry, with many
businesses experiencing significant declines in
revenue and bookings. However, organic search
can play a crucial role in helping these
businesses recover. With travel restrictions and
lockdowns in place, more people are turning to
online searches to research future travel
plans. This presents an opportunity for travel
and hospitality businesses to optimize their
organic search presence and reach potential
customers who are planning trips for the
future. Many travel and hospitality businesses
have adapted their SEO organic search strategies
in response to the pandemic.
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For example, some have shifted their focus from
promoting international travel to
promoting domestic travel. Others have updated
their website content to address concerns related
to COVID-19, such as safety protocols and
cancellation policies. Additionally, some
businesses have leveraged new search trends that
have emerged during the pandemic. For example,
there has been an increase in searches for
outdoor activities and destinations, as well as
for travel that is more focused on local
experiences and cultural immersion. The pandemic
has had a significant impact on the travel and
hospitality industry, but organic search can
help businesses recover by reaching potential
customers who are planning future travel. By
adapting their organic search strategies to the
current situation, businesses can optimize their
online presence and better meet the needs of
their target audience.
Case Study How MakeMyTrip Increased Visitors
and Sales with Organic SEO
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Introduction MakeMyTrip is a leading online
travel agency based in India that offers a wide
range of travel products and services, including
flight bookings, hotel reservations, holiday
packages, and more. In recent years, MakeMyTrip
has achieved significant success by leveraging
the power of organic SEO to drive website
traffic, boost brand awareness, and increase
sales. In this case study, we will examine the
strategies that MakeMyTrip followed before and
after implementing their SEO campaigns and the
impressive results they achieved as a
result. Before SEO Campaign Before launching
their SEO campaign, MakeMyTrips primary strategy
was focused on paid advertising. They were
spending a significant amount of money on Google
AdWords and other paid search platforms to drive
traffic to their website. While this strategy
was effective in generating traffic and sales, it
was also expensive and not sustainable in the
long term. SEO Strategy To address these
challenges, MakeMyTrip developed a comprehensive
SEO strategy that focused on improving their SEO
organic search rankings and increasing visibility
in search engine results pages (SERPs). Their
SEO strategy included the following key elements
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• Comprehensive Keyword Research MakeMyTrip
  conducted extensive keyword
• research to identify the most relevant and
  high-volume search terms related to their
  products and services.They used this research to
  develop targeted content that
• would help them rank higher in organic search
  results.
• Website Optimization MakeMyTrip optimized its
  website structure, content, and technical
  elements to ensure that it was easy for search
  engines to crawl and index their pages.They also
  focused on improving website speed and
  mobile-friendliness, which are critical ranking
  factors.
• Content Creation MakeMyTrip created
  high-quality, informative, and engaging content
  that targeted specific keywords and answered the
  questions that their audience was searching
  for.They published this content on their blog and
  other relevant platforms to attract backlinks
  and boost their authority.
• Local SEO MakeMyTrip also focused on optimizing
  its local SEO presence to target users searching
  for travel-related services in specific
  geographic areas.They created Google My Business
  listings and local landing pages that targeted
  location-specific keywords and attracted more
  traffic and bookings.
• Read Our More Case Study
• After SEO Strategy Results
• After implementing its SEO strategy, MakeMyTrip
  achieved impressive results in terms of website
  traffic, engagement, and sales. Following are
  some of the key outcomes
• 1. Increased Traffic MakeMyTrips website
  organic search traffic increased significantly,
  with organic search accounting for a significant
  portion of their overall traffic.Website
  visitors increased by 55 in the first year of
  the campaign.

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• Higher Rankings MakeMyTrips organic search
  rankings improved dramatically, with
• many of their pages ranking in the top positions
  for their targeted keywords.MakeMyTrips website
  ranked in the top 3 positions for several highly
  competitive keywords.
• Improved Engagement MakeMyTrips content-focused
  approach to SEO also led to higher engagement
  metrics, such as longer time on site and lower
  bounce rates.The companys blog received over 1
  million visits per month, which helped in
  increasing brand awareness and driving organic
  search traffic to its website.
• Increased Sales MakeMyTrips organic SEO efforts
  resulted in a significant increase in bookings
  and revenue.The companys revenue increased by
  95 in the same period.
• Conclusion
• MakeMyTrips success with organic SEO is a
  testament to the power of developing a
  comprehensive and targeted strategy that focuses
  on delivering value to your audience.
• By conducting keyword research, optimizing its
  website, creating high-quality content, and
  focusing on local SEO, MakeMyTrip was able to
  achieve impressive results and grow its
  business.
• This case study demonstrates that investing in
  organic SEO can deliver significant returns and
  help businesses succeed in todays competitive
  digital landscape.
• Also Read What are the Most Effective Ways To
  Measure the ROI of a Digital Marketing Campaign?