Learn All About Social media marketing in 2023 | Click Peddles

1
LEARN SOCIAL MEDIA MARKETING IN 2023

https//clickpeddles.com/
2
YOU WILL KNOW ABOUT
3
About Us
Choose The Best Digital Marketing Company In
India
At Click Peddles Infotech, we strive to be the
best in the industry. With our extensive
expertise and dedication to excellence, we
provide top-notch digital marketing solutions
that drive results for our clients in India.
4
What is SMM
SMM also known as Social media marketing. It
refers the type of marketing in which the
awareness about the brand or product and services
is done on the social media platforms. Social
media platforms like Facebook, Instagram, X, and
etc. It the fastest growing method of marketing
as more than half of the population of the world
uses social media platforms.
5
Types of SMM
6
4 Types of SMM
Advertising
Advertising refers to a form of marketing
communication employing audio and visual elements
to disseminate non-personal messages aimed at
promoting or selling products, services, or
concepts.
7
4 Types of SMM
Influencer Marketing
This refers to the form of digital marketing in
which the marketing is done on social media
platform with help of a influencer who has large
loyal audience.This influencer can be a YouTuber,
a blog writer.
8
4 Types of SMM
Content Marketing
Content marketing is a type of marketing which
aims on creating, publishing, and distributing
valuable and relevant content to attract and
encourage the target audience. A company should
understand the needs of the target audience.
9
4 Types of SMM
4 Types of SMM
Paid Marketing
This also a type of social media marketing in
which primary goal is to reach broader audience
in less time. Paid social advertising is the
strategy of displaying promotional content on
external social networking platforms, aiming to
reach the target audience.
10
Need of SMM

• Increased Brand Awareness
• Targeted Advertising
• Engagement and Interaction
• Cost-Effective Marketing
• Real-Time Communication
• Data and Analytics

11
Need of SMM

• Content Distribution
• Competitive Advantage
• Global Reach
• Influencer Marketing
• E-commerce Integration
• Measurable Results

12
Merits of SMM
13
Demerits of SMM
Time-Consuming Managing social media accounts
and campaigns can be very time-consuming.
Consistent posting, responding to comments, and
analyzing data require a significant investment
of time and effort.
Platform Algorithm Changes Social media
platforms frequently update their algorithms,
which can impact the reach and visibility of your
content. Staying up-to-date with these changes
can be a constant challenge.
01
02
Content Quality Social media users expect
high-quality, visually appealing content.
Maintaining a consistent standard can be costly
and time-consuming.
Ad Overload Some users may be overwhelmed by the
sheer volume of advertisements on social media,
leading to ad fatigue and decreased engagement
with promotional content.
03
04
14
SMM Tools
Social Media Management Tools

• Hootsuite
• Buffer
• Sprout Social
• SocialBee
• Later
• SocialFlow
• CoSchedule

15
?Conclusion
In conclusion, social media marketing offers
numerous advantages, such as broad reach,
engagement opportunities, and cost-effectiveness,
but it also comes with challenges like time
commitment, handling negative feedback, and
dealing with platform changes. Businesses should
carefully consider these factors when developing
their social media marketing strategies.
16
Contact Us
17
Thank You
For more info Visit us at https//clickpeddles.com
/