Branding Company in Coimbatore

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BRANDING
Branding is, without a doubt, a difficult
process with multiple crucial components.
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1. Brand Identification
Research Begin by completing extensive market
research to learn about your target audience,
competition, and industry trends. This study
includes information about client preferences,
pain issues, and market gaps. Competitor
Analysis Examine the branding tactics of your
competitors to uncover opportunities and
differentiators.
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Brand Identification
SWOT Analysis To guide your strategy, assess your
brand's Strengths, Weaknesses, Opportunities,
and Threats.
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2. Identify the brand's purpose and values
Mission Statement Create a short mission
statement that describes why your brand exists
and what it hopes to accomplish. Core
Values Identify the values and principles that
will govern your company's decisions and
actions. These beliefs should be consistent with
your objective.
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3. Marketing Strategy
Target Audience Create detailed buyer personas to
better understand your ideal customers. Brand
Positioning Determine your brand's market
position and the distinctive value it
provides. Brand Architecture Determine how your
brand will link to any sub-brands or product
lines inside your organization.
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4. Brand Identity Design
Logo Design Create a distinct and memorable logo
that expresses the personality and values of
your brand. Color Scheme Select a color scheme
that invokes the appropriate emotions and
resonates with your target audience.
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Brand Identity Design
Typography Choose fonts and typography that
complement your brand's identity. Visual
components Create consistent visual components
that enhance your brand, such as icons,
patterns, and artwork.
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5. Brand Messaging
Brand Voice Create a distinct tone and style of
communication that reflects your brand's
personality. Tagline or Slogan Create a short
and memorable tagline or slogan that captures
the essence of your brand. Key Messages Define
the fundamental messages that express the values,
benefits, and promises of your brand.
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6. Brand requirements
Brand Style Guide Document logo usage, color
schemes, typography, and imagery requirements to
guarantee consistency across all brand
assets. Tone of Voice Guide Provide detailed
guidelines on how to use your brand's voice in
written and vocal communication.
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7. Brand Application
Collateral Design Create marketing items like
business cards, brochures, and stationery that
are consistent with the brand's visual
identity. Design and optimize websites, social
media accounts, and digital marketing materials
to reflect the brand. Packaging Design Create
product packaging that is consistent with the
brand's identity and improves shelf appeal.
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Brand Application
Advertising Campaigns Create creative thoughts
and materials for advertising campaigns that are
consistent with the brand.
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8. Brand Launch and Promotion
Launch Plan Develop a clear plan for introducing
your new or rebranded product to the
market. Public Relations Conduct public relations
initiatives to generate media coverage and
excitement about the brand launch. Advertising
and Marketing Run marketing campaigns to promote
your brand via numerous platforms.
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9. Brand Management
Reputation Management Monitor and manage online
and offline brand mentions, reviews, and
comments on a continuous basis. Brand
Maintenance Ensure brand consistency in all
internal and external communications. Brand
Evolution Adapt your brand strategy to shifting
market conditions and customer preferences as
needed.
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10. Brand Measurement and Analysis
KPIs and Metrics Create key performance
indicators (KPIs) to track the effectiveness of
your branding activities. Customer
Feedback Collect feedback from customers and
stakeholders to evaluate brand perception.
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Brand Measurement and Analysis

• Competitive Analysis
• Determine how your brand stacks up against
  competitors in the market.

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Thank you
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