Analysis of Election Campaigns & Communication Techniques Used in Recent Elections in India.pptx

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Analysis of Election Campaigns Communication
Techniques Used in Recent Elections in India
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Introduction
Election campaigns in India have always been a
dynamic and vibrant aspect of the democratic
process. Political parties politicians have
used a variety of communication strategies in
recent years. So that they are able to reach out
to voters and successfully communicate their
messages. This blog tries to analyze the
election campaign communication techniques used
in the recent elections in India. Plus, it will
help you understand the changing landscape of
political communication. And we would do this by
carefully examining important techniques,
messages, and digital outreach. Keep checking New
Gujarati News for the latest politics news in
Gujarati
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Analysis of Election Campaigns and Communication
Techniques

1. Use of social media
2. Use of traditional media
3. Use of rallies and roadshows
4. Use of symbols and slogans
5. Use of surveys and feedback
6. Use of regional languages and local issues

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Use of social media
Social media has become a powerful tool for
election campaigns in India. It allows the
candidates and parties to reach out to a large
number of voters, especially the young and urban
ones. And help them to communicate their messages
and agendas directly to them. Social media also
enables voters to interact with the candidates
and parties. They can also share their opinions
and feedback, and mobilize their networks. Some
of the examples of social media campaigns in
recent elections are - The Bharatiya Janata
Party (BJP) used social media extensively in the
2014 and 2019 general elections. The party
created a strong online presence on platforms
like Facebook, Twitter, YouTube, and Instagram.
And used hashtags like AbkiBaarModiSarkar,
MainBhiChowkidar, PhirEkBaarModiSarkar, etc. to
promote its slogan and vision.
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Use of traditional media
Traditional media like newspapers, television
radio are still widely used for election
campaigns. They help them to reach out to a large
number of voters across different regions and
languages. Through advertisements, interviews and
debates, political parties create a favourable
image and impression among the voters. Some
examples of traditional media campaigns in recent
elections are - The AAP used traditional media
greatly in the 2015 and 2020 Delhi assembly
elections. Through them, they have highlighted
their work in areas like education, health care,
electricity, and water supply. The party used
television channels like NDTV India and ABP News
to broadcast its documentaries. And that was
Delhis Education Revolution and Delhis
Health Revolution. These documentaries showcased
their reforms and initiatives. The party also
used radio spots like Paanch Saal Kejriwal and
Dilli Ka Dil Kejriwal to connect with the
voters.
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Use of rallies and roadshows
Rallies and roadshows are another important
technique for election campaigns in India. They
allow the candidates and parties to showcase
their popularity and support among the voters,
and to address them directly. They also help them
to create a festive and enthusiastic atmosphere.
And that can influence the voters emotions and
sentiments. Some of the examples of rallies and
roadshows in recent elections are - The BJP
used rallies and roadshows significantly in the
2014 and 2019 general elections. And that has
displayed its massive support base and mobilized
its workers volunteers. Narendra Modi
addressed hundreds of rallies across the country
with their physical as well as virtual presence.
He has covered almost every state and
constituency. He also conducted several roadshows
in key cities like Varanasi, Ahmedabad, and
Kolkata. And there he was greeted by huge crowds
of supporters.
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Use of symbols and slogans
Symbols and slogans are another important
technique for election campaigns in India. They
help the candidates and parties to create a
distinct identity and image among the voters. And
help them to convey their message and agenda in a
simple and catchy way. They also help them to
evoke certain emotions. And build associations
among the voters that can influence their
perceptions and choice. Some of the examples of
symbols and slogans in recent elections are -
The BJP used symbols and slogans extensively in
the 2014 and 2019 general elections to create a
strong brand value and recall among the
voters. The party used its symbol of lotus
(kamal) as a sign of purity, prosperity, and
progress. The party also used slogans like Sabka
Saath Sabka Vishwas and Phir Ek Baar Modi
Sarkar. And it has emphasized its leaders
credibility, integrity, and performance. - The
Congress party also used symbols and slogans in
the last Loksabha elections. But could not create
a strong impression or appeal among the
voters. The party used its symbol of hand
(haath) as a sign of unity, strength, and
empowerment. The party also used slogans like
NYAY For India and Ab Hoga NYAY to convey its
leaders empathy, compassion, and solidarity.
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Use of surveys and feedback
Surveys and feedback are other important
techniques for election campaigns in India. They
help the candidates and parties to understand the
preferences of the voters. And also offer data
about voters opinions, expectations
satisfaction levels. Political parties use this
data for designing their campaigns and
communication techniques. They also help them to
monitor their performance and popularity among
the voters, and to make necessary adjustments or
improvements if needed. Some of the examples of
surveys and feedback in recent elections are -
The BJP used surveys feedback highly in the
2014 2019 general elections to gauge the pulse
of the voters and tailor its strategy. The party
conducted several surveys through online
platforms like NaMo App. As well as offline
methods like door-to-door surveys, feedback
forms, etc. The party also used feedback from
its workers and volunteers, who were in constant
touch with the voters. And reported their issues
and concerns to the party leadership.
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Use of regional languages and local issues
Regional languages local issues are other
important techniques for election campaigns in
India. They help the candidates and parties to
communicate with the voters in their own
languages and dialects. So that they can address
their specific and contextual issues and concerns
on a more personal level. They also help them to
create a rapport and trust with the voters, and
to appeal to their emotions and sentiments. Some
examples of regional languages and local issues
in recent elections are - The BJP used regional
languages and local issues amazingly in the 2014
and 2019 general elections. The party used its
slogan Sabka Saath Sabka Vikas Sabka Vishwas in
various regional languages. The party also used
local issues like development, corruption,
nationalism and security to appeal to the voters
in different states.
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Conclusion
Election campaigns and communication techniques
are crucial for influencing the voters
behaviour. And proves to be crucial in altering
their decision during the elections. Nowadays,
digital outreach and personal branding have
gained prominence. Traditional grassroots
campaigning, however, remains important. The
political landscape is constantly changing, and
staying informed is critical. So, follow the
most recent Gujarati news on the New Gujarati
News portal. And subscribe to it to learn about
the ever-evolving mechanics of political
campaigns.
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