Advanced Customization in Umbraco: Extending Functionality for SEO Success

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Advanced Customization in Umbraco Extending
Functionality for SEO Success We all know how
important it is to make a website SEO-friendly
and make it stand out from the rest.
Fortunately, Umbraco CMS is already
SEO-friendly, with numerous features and
functionalities to make your website succeed.
But have you ever wondered how to make your
website more SEO-friendly through Umbraco
customization and implementing the pro features
to give your site success with your SEO efforts?
Well-known Umbraco development company can help
you with advanced customization to make SEO
efforts successful. This article will help you
extend your website SEO functionality using a
unique Umbraco SEO plugin you might not be
familiar with. So, let us proceed with
it. Have a look! Most Useful Advance
Customization in Umbraco for SEO Success TLS
Certificate Installation (for HTTPS protocol) You
can add a TLS certificate to your Umbraco project
and use HTTPS on all your websites in live
environments. With this, you can keep your
website simple, and while setting it up, if you
need any help, you can check Umbraco's security
documentation. Also, you are not required to
worry while working in a Cloud environment it
is, by default, included. You need to enable
HTTPS to have a website on the Umbraco Cloud.
Cloudflare will generate an updated TLS
certificate to secure your website regardless of
your chosen pricing plan.
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Nofollow and Noindex Customization Noindex and
Nofollow are the must-use settings in the SEO
world. Controlling the types of pages added to
Google's index and which links are given is
value essential. You can add both settings
in Umbraco to suit your needs. Also, the Umbraco
community has made it easier for developers to
implement a simple dropdown that controls all
these settings on a page level which can be
implemented the way you want you can find this
on Umbraco.com. So, having Noindex and Nofollow
customization on your site becomes
important. In Umbraco's implementation, the
code will be automatically added to the
ltheadgt of the page if anything other than
blank is selected (blank is by default)
ltmeta name"robots" content"setting here"gt
URL Redirection Management One of the most useful
customizations in Umbraco for SEO success is URL
redirect management. By default, a page's URL is
the page name, and the path is based on where it
is in the content tree. Depending on those
changes, the URL will automatically change. Let
us say you change the location of your content
in that case, Umbraco will automatically add a
301 redirect from the previous URL to the current
one. So, you are not required to worry about
broken links while moving or updating your
content.
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But have you ever wondered about your content's
internal links? To eliminate redirects on
internal links, use the in-built URL content
tree picker to add internal links in your content
as shown in the picture
If you use this feature, Umbraco allows you to
add an internal link to your website pages and
ensure that it always redirects to that page,
even if the URL is altered. However, this is the
best way to avoid redirecting the user when they
access content on your site that has been
moved. 404 Page Customization
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The 404 errors are managed effectively in Umbraco
for SEO success. A standard 404 error is
displayed when a requested page of your website
is not found. As a default option, if the page is
unavailable, the website will display a 404
status code on the screen, and users will know
that the page content they are looking for is not
available. So, to improve the user experience,
instead of continuing to serve the 404 status
code, it displays a more useful and customized
landing page for the user to help them stay on
the brand with the right design. Canonical Tag
Implementation With the Noindex and Nofollow
settings, we recommend using canonical tags to
avoid redundant content issues because duplicate
content decreases your website's ability to rank
high on search result pages. Identify your
master copy of the webpage to reduce the impact
of duplicate content. Even if you create unique
website content, it is important to implement
canonical tags because site code allows multiple
paths to the same content and raises a duplicate
content flag.
Schema Markup To improve reader engagement, try
adding schema tags to the code, as it allows you
to use rich snippets below the title tag in your
search results. You can edit and update the
source code for your website and even add extra
information such as your business information,
star rating, total number of reviews, contact
details, publication date, address, etc.
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WebSite, FAQPage, BreadcrumbList, Organization,
Article, blog posting, and WebPage are a few
schema types implemented on Umbraco.com. Multil
ingual Sites Managing a multilingual Umbraco
website and multiple versions of the same page
for various locales? For this, we suggest you add
hreflang tags as it helps Google to identify
which one should be served based on the user.
You can add hreflang tags and other custom codes
and insert them on the pages with multiple
language variants.
In the ltheadgt section of your webpage, add the
code given below (replacing the values to match
your website page)
In addition to this, we also recommend checking
out our guide to multilingual Umbraco SEO
Friendly Websites.
ltlink rel"alternate" hreflang"en"
href"https//umbraco.com/en/english-version/"
/gt ltlink rel"alternate" hreflang"da"
href"https//umbraco.com/da/danish-version/"
/gt ltlink rel"alternate" hreflang"es"
href"https//umbraco.com/es/spanish-version/"
/gt ltlink rel"alternate" hreflang"x-default"
href"https//umbraco.com/en/english-version/" /gt
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Conclusion So, that is it for the post! Umbraco
customization can be challenging sometimes, but
here we have discussed the top 7 tips you must
know to make your Umbraco website SEO-friendly.
We also suggest using the Umbraco SEO toolkit to
extend your functionality and gain valuable
insights about your competitors. In the end, if
your developers are aware of the best SEO
practices and tips we discovered here, they will
surely give you an excellent platform for SEO
success. If you have made it till now, we
assume you are planning to make your Umbraco
website more SEO-friendly, so hire a
freelance Umbraco developer from a top-notch
Umbraco development company, see your website
gaining SEO success, and satisfy your digital
needs.