Digital Cappuccino

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ACKROLIX INNOVATION
MOST RELIABLE ADVERTISING AGENCY IN GURGAON
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GOALS AND OBJECTIVE
Your digital marketing goals and objectives
should be aligned with your overall business
goals. For example, if your overall business
goal is to increase sales, then your digital
marketing goals and objectives should focus on
driving traffic to your website and generating
leads and conversions.
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• HOW TO IDENTIFY YOUR CUSTOMER

HERE'S WHAT YOU NEED TO KNOW TO IDENTIFY
YOUR IDEAL CUSTOMERS
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ANALYZE YOUR WEBSITE TRAFFIC
YOU CAN ALSO SEE HOW VISITORS ARE INTERACTING
WITH YOUR WEBSITE
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TYPES OF DIGITAL MARKETING

1. CONTENT MARKETING
2. SEARCH ENGINE OPTIMIZATION (SEO)
3. SOCIAL MEDIA MARKETING
4. PAY-PER-CLICK (PPC) ADVERTISING
5. EMAIL MARKETING

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CONTENT MARKETING
CONTENT MARKETING IS THE PROCESS OF CREATING AND
DISTRIBUTING VALUABLE, RELEVANT, AND CONSISTENT
CONTENT TO ATTRACT AND RETAIN A CLEARLY DEFINED
AUDIENCE AND DRIVE PROFITABLE CUSTOMER ACTION.
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SEARCH ENGINE OPTIMIZATION (SEO)
SEO IS THE PROCESS OF OPTIMIZING YOUR WEBSITE
AND CONTENT SO THAT IT RANKS HIGHER IN SEARCH
ENGINE RESULTS PAGES (SERPS). THIS CAN HELP YOU
TO ATTRACT MORE VISITORS TO YOUR WEBSITE AND TO
INCREASE BRAND AWARENESS.
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SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING IS THE USE OF SOCIAL
MEDIA PLATFORMS TO CONNECT WITH YOUR TARGET
AUDIENCE AND PROMOTE YOUR PRODUCTS OR SERVICES.
SOCIAL MEDIA MARKETING CAN BE USED TO GENERATE
LEADS, NURTURE PROSPECTS, DRIVE SALES, AND BUILD
BRAND AWARENESS.
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PAY-PER- CLICK (PPC) ADVERTISING
PPC ADVERTISING IS A TYPE OF ONLINE ADVERTISING
WHERE YOU PAY A FEE EACH TIME SOMEONE CLICKS ON
YOUR AD. PPC ADVERTISING CAN BE USED TO DRIVE
TRAFFIC TO YOUR WEBSITE, GENERATE LEADS, AND
DRIVE SALES.
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EMAIL MARKETING
EMAIL MARKETING IS THE PROCESS OF SENDING EMAILS
TO YOUR SUBSCRIBERS TO PROMOTE YOUR PRODUCTS OR
SERVICES. EMAIL MARKETING CAN BE USED TO
GENERATE LEADS, NURTURE PROSPECTS, DRIVE SALES,
AND BUILD RELATIONSHIPS WITH YOUR CUSTOMERS.
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MEASURE RESULTS IN MARKETING

• IT IS ESSENTIAL TO MEASURE THE RESULTS OR
  OUTCOMES OF USING A DIGITAL MARKETING STRATEGY
  IN YOUR BUSINESS.