Beyond Google Tag Manager: Exploring Pros, Cons, &; Alternatives

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Beyond Google Tag Manager Exploring Pros, Cons,
Alternatives

• Tag management and deployment was a never-ending
  struggle rife with complexities, errors, and a
  bunch of frustrating headaches before GTM stepped
  in.
• Tags were scattered across the website, making
  tag deployment and management a nightmare for
  non-technical folks. Customization was a
  challenge, nearly non-existent, leaving marketers
  grappling with website code. The lack of control
  resulted in error-prone data collection
  integration was a headache, and real-time
  performance monitoring was only a dream.
• Enter Google Tag Manager simplified tag
  deployment management to the tee. With a
  centralized platform a straightforward
  interface, GTM offered seamless navigation
  through the complex maze with never-before
  accuracy.

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Beyond Google Tag Manager Exploring Pros, Cons,
Alternatives

• Google Tag Manager A Significant Leap, But with
  Limits
• GTM has revolutionized tag deployment and
  management, simplifying data handling on a single
  platform. However, it has its limits, and beyond
  specific requirements, a more robust and defined
  tag management solution might be necessary.
• As a leading digital marketing agency in
  Hyderabad, we manually tackled tagging and
  tracking solutions from the pre-GTM era. Over the
  years, we transitioned from manual tag handling
  to using Google Tag Manager (GTM) and diverse
  analytics options, tailoring and optimizing every
  aspect to elevate our SEO, SMO and PPC services.
• GTM is a powerful utility tool that can
  effortlessly simplify tagging and tracking in
  digital marketing. However, when the data volume,
  complexities, and demanding requirements
  skyrocket, it might hit a wall too. For any
  marketer, its incredibly important to foresee
  the road ahead with GTM, and thats precisely is
  the purpose of the blog.
• Today, we delve into both the strengths and
  limitations of GTM to provide a comprehensive
  understanding that can help both beginners and
  seasoned professionals. We explore the basics,
  pros, and cons of GTM and then look at the
  alternative solutions that are worth investing
  inroad on

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Beyond Google Tag Manager Exploring Pros, Cons,
Alternatives

• Pros of Google Tag Manager Where It Shines
• Google Tag Manager offers an intuitive and
  simple-to-use platform that eliminates the need
  for technical coding in tag deployments and
  management. Once set up, GTM is easy to use,
  where even non-technical marketers can enable
  tags and test each modification without the
  assistance of the IT team.
• GTM consolidates end-to-end tag management into a
  single interface, enabling quickly deploying any
  number and kind of tag. Managing all the titles
  available from a single location also doesnt
  impact page load speed too.
• The smooth and error-free deployment saves time
  while enhancing the accuracy of data tracking and
  management. Another significant benefit of GTM is
  its ability to control and tailor tags and create
  custom events according to specific requirements.
• It streamlines integration with third-party
  applications, allowing collaboration with other
  powerful tools to elevate tracking and management
  on a single platform.
• GTMs access control and version control provide
  greater oversight of tags and add convenience.
  One can easily set specific user permissions and
  control the modifications made with tag
  creations, macros, and rule modifications. As for
  version control, GTM makes returning to the
  former version easy, making new installations
  complications-free.

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Beyond Google Tag Manager Exploring Pros, Cons,
Alternatives

• With extensive online documentation, anyone can
  learn and master Google Tag Manager. Furthermore,
  its free yes,
• completely free
• Cons of Google Tag Manager Where It Falls Behind
• The idea behind GTM was to democratize the power
  of tag management and allow the majority to reap
  the benefits of a streamlined tracking solution.
• However, there are cases where GTM can be pushed
  to its limits, resulting in slightly skewed
  results. These situations can be problematic,
  particularly in industries where data accuracy is
  paramount, says one of the SEO executives at
  Samskriti Business Solutions, a digital marketing
  agency in Hyderabad working with diverse clients
  across all niches, shared insights on the
  challenges faced. Here are a few problematic
  areas he encountered all the way

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Beyond Google Tag Manager Exploring Pros, Cons,
Alternatives

• Problems with JavaScript Disabling GTM relies on
  JavaScript for dynamic user interaction tracking.
  However, when websites disable JavaScript, tags
  may not fire correctly, leading to incomplete
  data collection and inaccuracies. Critical
  features like active event tracking and custom
  variables may fail, impacting insights.
• Not a DIY-Level Tool Despite simplifying tag
  management, GTM requires technical expertise for
  flawless implementation. Misconfigurations and
  accidental tag deployments can occur, leading to
  invisible accuracy issues. The lack of dedicated
  support team to seek help can cause delays and
  problems that are difficult to fix.

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Beyond Google Tag Manager Exploring Pros, Cons,
Alternatives

• Difficulties in Implementing Complex E-commerce
  Setups GTM may face challenges when implementing
  intricate e-commerce tracking setups. Customized
  data layers and event triggers, especially in
  high data volume scenarios may skew the data.
• Lack of Reporting Capabilities GTM excels in tag
  management and data collection but lacks built-in
  reporting. Users may need to rely on external
  tools for comprehensive reporting, which could be
  a drawback for those seeking an all-in-one tag
  management and reporting solution.

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Beyond Google Tag Manager Exploring Pros, Cons,
Alternatives

• Competition for Google Tag Manager Worthy
  Alternatives
• While the individual drawbacks of using GTM may
  not be deal breakers on their own, they can
  hinder the overall performance that businesses
  aspire to achieve when considered collectively.
  For instance, a client of ours at Samskrit
  encountered challenges related to the precision
  of data collection. In contrast, others grappled
  with issues during the tracking setup, a crucial
  component for their analytical needs.
• A regular business may tolerate problems posed by
  JavaScript disabling, insufficient debugging
  tools, technical glitches, or lack of dedicated
  support. However, as a business expands, these
  seemingly minor issues accumulate, exacerbating
  more substantial challenges like inaccuracies in
  data handling for larger datasets, intricate
  configurations in e-commerce frameworks, or
  complicated tag ecosystems.

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Beyond Google Tag Manager Exploring Pros, Cons,
Alternatives

• In light of these considerations, businesses may
  explore more advanced and refined tag management
  solutions that offer versatile options and
  efficiently fulfil their requirements. The market
  provides many viable options if youre seeking an
  alternative to Google Tag Manager.
• As a digital marketing agency in Hyderabad
  specializing in SEO, SMO, and PPC services,
  Samskriti has adeptly utilized a variety of tag
  management and tracking solutions for both our
  domestic and international clients over the
  years.
• Tealium, Ensighten, Magic Pixel, TagControl,
  Piwik Pro, Blue Triangle Platform, Impact Radius,
  Segment.com, Amplitude Analytics, Mixpanel, Heap,
  and Adobe Analytics are among the most potent tag
  management and analytics solutions available.
  Each of these solutions varies in capabilities,
  feature sets, efficiency, depth, and the
  robustness of their offerings, giving businesses
  the freedom to choose the best option that aligns
  perfectly with their current requirements.

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Beyond Google Tag Manager Exploring Pros, Cons,
Alternatives

• These platforms offer a versatile range of
  features to address the diverse needs of
  businesses. From comprehensive tag management to
  robust analytics capabilities, organizations can
  tailor their approach based on specific goals and
  preferences. The proper solution selection
  involves considering factors such as the scale of
  operations, desired features, and the overall
  efficiency required.
• In the upcoming blogs, well examine the pros and
  cons of these alternatives to Google Tag Manager.
  If you have any queries about selecting the ideal
  analytics solution for your specific requirements
  or if youre in search of a digital marketing
  agency with expertise in web analytics services,
  feel free to contact us here.

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