India’s 1st Agency Based Digital Marketing Institute in Ahmedabad

1
Search engine optimization
2
TOPICS TO COVER

• Search Engine Basics
• How Search Engine Works
• What is SEO
• Types Of SEO
• Why SEO is important
• ?

3
Search engine basics

• Search Engines are the programs where people
  search for their search queries using specified
  keywords.
• Some of the popular search engine are Google,
  Bing, Ask, Bing, Baidu, etc.

4
Search engine result page

• The entire page which appears on google when we
  search something is called as SERP Page.
• It is basically a Google's response to a users
  search query.
• This page is divided into 2 types
• Organic Results
• Inorganic Results

5
How search engine works?

• It includes various components
• Spider and Crawler
• Indexing process
• Google Database

6
Working of search engine

• Spider Crawler

• Indexing process

• Database

• These are the two main tools of google whose
  function is to pick relevant data by crawling on
  each website.
• Relevant data includes Page title, Meta
  description, Meta keyword, Alt text, Content,
  Heading and Url.

• Spider and crawler, then stores websites
  relevant data in Googles database.
• This process of storing websites data in the
  database of Google is called as Indexing Process.

• It is basically termed as the Store House of
  websites data.
• All the relevant data picked by spider and
  crawler is stored under the Googles Database.

7
What is Seo ?

• Search engine optimization is the process of
  improving the visibility of a website or a web
  page in search engines via the "natural," or
  un-paid ("organic" or "algorithmic"), search
  results.
• SEO may target different kinds of search,
  including image search, local search, video
  search, academic search, news search and
  industry-specific vertical search engines.

8
Types of seo

• On Page SEO

• OFF PAGE SEO

• TECHNICAL SEO

• On-page SEO (also called on-site SEO) is the
  process of optimizing your webpage content for
  search engines and users.
• Common tasks associated with on-page SEO include
  optimizing for search intent, title tags,
  internal links, and URLs.

• Off-page SEO refers to SEO tactics applied
  outside of a website to improve its rankings.
• These tactics often include link building, guest
  posting, social media marketing, and more. .

• Technical SEO is the process of optimizing a
  website for search engines, but it can also
  include activities meant to improve user
  experience..

9
Why Seo is important?

• Perspective (Global / Regional)
• Targeted Traffic
• Increase Visibility
• High ROI (Return on Investment)
• Long term positioning
• Cost-effective
• Flexibility
• ?

10
conclusion

• Unique Content
• Link Friendly Formatting
• Avoid Black Hat SEO
• Content relevant keywords
• Market Awareness
• Unique HTML page title for every landing page

11
THANK YOU