GOOGLE ADWORDS COURSE

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1. FEATURED SNIPPETS WILL GAIN MOREIMPORTANCE
Featured snippets are excerpts of text that show
up at the top of search results. These snippets
get pulled automatically from pages in Googles
index to provide quick answers to users search
terms. Any Google search results that appear
this way are featured snippets. They answer
users queries with a short sentence or
paragraph.
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2. Core Web Vitals
Google disclosed three latest metrics, termed
Core Web Vitals-a page metric for evaluating the
kind of experience users would encounter when
they visit your website. For this, Google will
look at your web pages loading, interactivity,
and visual stability to determine your sites
page experience for better web browsing.
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3. GOOGLE BERT MODEL
Googles Bidirectional Encoder Representations
from Transformers (BERT) is Googles most
significant update since Rankbrain. Its purpose
is to understand search intent through natural
language processing (NLP) using machine
learning(ML) or Transformer.The Transformer is a
mechanism that learns contextual correlations
between words in a text by instantly reading the
entire chain of words. It is in contrast to the
directional models that read texts consecutively
to understand the context.
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4. TESTING AND IMPROVINGUSER EXPERIENCE IS VITAL
Googles primary goal is to improve user
experience (UX) on all platforms. For this, UX
influences SEO ranking via different
engagemPReOntFmESeStrIiOcsNtAhLatTEGAooMgle uses
based on its algorithms. These metrics are
crucial since they let search engine crawlers see
how visitors interact with your web pages.This
KPI (UX) objective is to guarantee user
satisfaction through easy accessibility,
usability, and efficiency when using your
website. And because UX is now a Google ranking
factor, its essential to prioritize testing to
improve your site user experience. It helps
boost your SEO strategy.
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5. LOCAL SEO
Local SEO has become more prevalent because more
consumers are searching for products or services
in their locale. If you entera search on Google
for a service near you, you will see more than
enough results.Hence, local business owners are
devising new SEO strategies to beat the
competition. I searched for Ford auto shop near
me and got over 2.8 billion results for this
illustration.
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6. THE E-A-T CONCEPT
The expertise, authoritativeness, and
trustworthiness (E-A-T) concept are essential in
SEO. E-A-T is a vital part of Google algorithms,
with the search engine intending to support only
websites it finds trustworthy. E-A-T is part of
Google's algorithm and baked into Google's Search
Quality Evaluator Guidelines. Even Google says
that E-A-T is very important. If you're an SEO
professional, you've probably heard a lot about
E-A-T over the past few years.
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Before the rollout of Googles mobile-first
indexing strategy, the company made several
updates, including mobile-friendly, which became
one of SEOs ranking factors. These measures
revealed Googles preference for mobile-friendly
websites. Thats understood since more people
access the internet via mobile devices.
According toresearch, mobile devices (excluding
tablets) account for 54.8 of website traffic
globally. Thus, mobile-first indexing and the
enforcement of mobile- friendly sites became
crucial elements for SEO successes. These shifts
put mobile in the most vital position for the
standard of indexing your site and SEO ranking.
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8. INFORMATIVE QUALITY CONTENT
In section-3, I noted that Google BERT filters
content materials in the Google index to pick
the most appropriate content for a users search
query. The software does that because it
understands the search intent?the motive behind
the search. It reveals that your pages will not
appear on SERPs if your blog content does not
satisfy a users search query. Also, considering
that content fuels all marketing channels, your
posts must be informative to attract the right
audience.
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9.VOICE SEARCH SEO WILL BE ACRUCIAL FACTOR
Why is voice search SEO a critical element for
consideration? Thats because over 43 of online
consumers make purchases through voice-enabled
devices. And almost 60 of shoppers find local
businesses using voice search. Also, given that
sales of voice-enabled devices will inevitably
surpass tablets, the need to optimize your
business website for voice search is more crucial
now than ever before.
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10. VIDEO CONTENT MARKETING WILL KEEP TRENDING
Video content marketing is vital for SEO and
broader digital marketing successes. Research
proves that video content can increase time on
page meaningfully and explode your online
visibility.These figures indicate the power of
video marketing and its impact on SEO. The more
engagements (views, shares, likes, and comments)
your video gets increases your chances to rank
higher on search results.
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11. LINK BUILDING FOR SEO
SEO LINK-BUILDING STRATEGY HAS BEEN AROUND FOR
THE LONGEST,AND THE TREND IS NOT SHOWING ANY
SIGNS OF DECELERATION. INSTEAD,IT REMAINS A
TIMELESS SEARCH ENGINE OPTIMIZATION TECHNIQUE
FOR FIRST-PAGE RANKING. INDEED, ONE OF THE
CONSIDERATIONS FOR IMPROVING EAT, AS MENTIONED
ABOVE,ISBUILDINGQUALITYLINKS.
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THANK YOU FOR YOUR ATTENTION