Anti-Acne Dermal Patch Market: How can Brands override the Social Media Surge?

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Anti-Acne Dermal Patch Market How can Brands
override the Social Media Surge?
Social media is a microcosm of botched realities
and embellished fantasies. Gradually, it has come
to be a prominent medical information source for
several conditions, including dermatological. Phar
maceutical companies, patients, and physicians
use social media platforms to share knowledge and
advertisements regarding dermatological
conditions. As a result, social media influences
acne treatment. Accordingly, as per our
evaluation, commercializing social media
platforms will influence the global anti-acne
dermal patch market growth. The market is set to
register a CAGR of 7.32 during 2023-2032 and
garner a revenue of 971.37 million by 2032.
45 of participants of a study conducted in West
Virginia used social media as a center for acne
treatment recommendations. The study found that
Instagram and YouTube are the most popular
platforms, with 81 of social media users trying
an over-the-counter product. Accordingly, here's
how brands can embrace the social media
boom. Social Media and Body Image Issues Today,
social media is among the most important factors
contributing to an individual's emotional,
mental, spiritual, and mental health. It has a
major impact on body image's behavioral,
cognitive, affective, and perceptual aspects.
Body image dissatisfaction and misperception are
associated with psychological well-being. As a
result, the constant portrayal of body image and
ideal beauty comparisons affects men's and
women's decisions globally. In accordance,
dermatology or 'skin care' as it is referred to
on social media platforms, has gained increased
attention and recognition. This popularity is
accentuated by the idea and display of flawless
skin and establishing spotless and clear skin as
the norm. Whereas individuals suffering from
troubled or flawed skin face stigmatization. As
per a study on the relationship between skin
disease and contemporary societal pressures,
pursuing youthful beauty is a universal feature.
This aspect
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• offers growth opportunities for anti-acne dermal
  patches, particularly in the 18-44 age group
  segment.
• Our analysis of the global anti-acne dermal patch
  market by age group includes 10 to 17, 18 to 44,
  45 to 64, and Above 65.
• Impact of Social Media on Acne
• Acne vulgaris (AV) affects the external
  appearance and considerably deteriorates the
  quality of life. Recently, a study assessed
  social media usage for acne vulgaris (AV)
  information among patients from different regions
  of Turkey. The study encompassed 1,609 patients
  429 males and 1,180 females. Among these, 8.1
  never used the internet and social media, 16.4
  used it sometimes, and 75.5 used it regularly.
  The use of social media for acne vulgaris (AV)
  information purposes was significantly higher
  among women. Also, social media usage was
  statistically higher among those who used
  cosmetic products and topical treatments for acne
  vulgaris (AV).
• In addition, 4.3 were active members of patient
  groups on social media, while 75.8 have never
  been members of such groups. Whereas 1.9 were
  past members. Instagram was the most preferred
  for patient group membership, followed by
  Facebook, WhatsApp, Twitter, and other social
  media tools. 18.5 attempted to reach
  dermatologists on social media for concerns
  regarding their disease. However, of this, 65.24
  were unsuccessful in their attempts. Overall
  39.3 of the participants used social media to
  contact doctors.
• Furthermore, acne is also the most frequently
  viewed hashtag on social media. Most studies
  analyze the social media influence on acne
  treatment in the form of cross-sectional surveys.
  As per these studies, the most preferred social
  media sites are Google, Twitter, YouTube, and
  Instagram.
• Social media provides affordable alternatives to
  treatment choices. This is where anti-acne dermal
  patch companies can leverage the influence of
  social media through effective social media
  management marketing strategies. They can,
  therefore, increase their product visibility and
  placements.
• For instance, here's how Starface did it
• In 2021, Starface had traffic of 81 coming from
  mobile devices. Social media propelled the
  highest volume of traffic apart from organic
  direct search. In addition, as of August 2021,
  the brand has a huge number of social media
  followers on TikTok, followed by Instagram. Its
  target demographic is the 17-24 age group, and it
  is making conscious efforts to register a
  presence on apps that the Gen Z age group use.
• Here are a few strategies Starface implemented on
  social media to capture the Gen Z audience
• Advocating the Acne Positivity Movement
• Standing up for Social Justice Issues
• Using the Gen Z Lingo
• Product Personification
• Influencer Collaborations (TikTok)
• Participating in Trends
• Social Media Giveaways

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• Brand neutrality is no longer a 'stand' as Gen Z
  expects more from brands. In this regard,
  Starface has actively championed the LGBTQ
  community and other minority groups. For
  instance, in August 2021, the brand raised money
  for 'Black Women in Motion.'
• Besides, the brand has leveraged product
  personification. Starface's core product is an
  acne patch with a smiley face in a yellow case.
  It has personified the yellow case and named it
  'Big Yellow.' The brand's social media posts are
  written in the first person, voiced by Big
  Yellow.
• As a result, the impact of social media on
  anti-acne treatment is substantial. In
  accordance, anti-acne dermal patch brands can be
  more creative with consumer touchpoints and their
  own narratives throughout the purchase journey.
  This can include creating content to save
  consumers time searching for a specific patch
  product in stores. Or simply creating positive
  and inspirational social media campaigns. Thus,
  commercializing and leveraging social media
  platforms can be effectively lucrative to the
  global anti-acne dermal patch market growth.
• FAQs
• Which country exhibits maximum growth potential
  in the global anti-acne dermal patch market?
• A South Korea exhibits maximum growth potential
  in the global anti-acne dermal patch market.
• Which are some of the leading firms in the global
  anti-acne dermal patch market?
• A Sephora, COSRX, Hero Cosmetics, etc., are
  among the leading firms in the global anti-acne
  dermal patch market.