Top 7 CBD Sales Mistakes Commonly Made and Easily Fixed

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Being Unclear with Target Audience and Its Problem
If you are not targeting audiences based on a
segment for CBD marketing, you are not targeting
anyone. To promote CBD products to potential
buyers, you have to attain a clearer idea of your
target audience and their pain points. However,
most CBD sellers make the mistake and they target
a broad range of audiences. Hence they end up
anywhere. To conduct research work streamline
your target list and break it into multiple
segments.
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Hiding Lab Tests Results

• CBD or hemp dealers must comply with US federal
  laws and state-specific laws. Hence, concealing
  lab test reports or not maintaining transparency
  about CBD product components is not the right
  move. This can impact your CBD brand image or
  even create legal trouble for your brand. So what
  are some right moves you can take? They are
• Publish lab reports in your website.
• Maintain transparency about the product details
• Consult a reliable CBD online marketing company.

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Having No Content Strategy

• Content is a powerful medium to promote your CBD
  product and business to potential customers.
  Hence, having a powerful content strategy is
  essential.
• Pro tips
• Create content strategy focused on CBD sales
  funnels.
• Dont use promotional content, instead use
  educational content and let people choose what is
  right for them.
• Use users pain point-centric content
• Place problem or pain-specific keywords
  throughout the content. organically.

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Missing Local SEO

• Whether you run a physical store or an online
  business, having local SEO is a must. This will
  ensure your CBD brands credibility and even
  enhance the organic SEO rank. If your business is
  missing out on Local rank, you will miss
  potential leads.
• Pro Tips
• Use local SEO targeting each location separately.
• Set up GMB profiles for each location.
• Optimize your website with location pages to
  boost reach to targeted customers.

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Copying Competitors

• Lets assume that your competitors are doing
  great. You can seek inspiration from them and
  that is totally okay. However, if you replicate
  their strategy or content that will never going
  to work. To drive attention from potential buyers
  or success, think unique.
• Pro tips
• Monitor your competitors to find the gap and then
  leverage that opportunity.
• Offer something better from them.

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Not Even Trying with PPC and Social Media Ads

• Promoting CBD business with PPC and social media
  ads is not easy. That we all know. But not even
  giving it a try is not justified. If you want to
  attract quality leads or boost brand awareness to
  the target marketing, nothing will beat the
  effect of these precisely targeted ads.
• Pro Tips
• Make sure you understand the local law.
• Your ads comply with all rules and community
  guidance.
• You have consulted the best CBD online marketing
  company.

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Having No Backlinks and Guest Posts

• Backlinks are essential to boost website
  authority and establish trust signals and
  industry expertise. If you are not leveraging the
  back-linking strategy to boost your SEO rank and
  market position. So, how can you drive backlinks?
• There are two ways
• Create valuable CBD content like blogs, articles,
  infographics, videos, and checklists.
• Write guest blogs for various sites.

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