Why Does Your Cosmetic Surgery Practice Needs Search Engine Optimization?

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Why Does Your Cosmetic Surgery Practice Needs
Search Engine Optimization?

• When potential clients are looking for a cosmetic
  surgeon like you, they start their search online.
  These healthcare consumers most often choose a
  practice thats listed either at or near the top
  of the search results.
• To make sure your cosmetic surgery practice is
  one of those top results, you need effective
  cosmetic surgery SEO to increase your search
  visibility and get you in front of more potential
  patients. If youre not on the first page of
  search results, you might as well be invisible.
  Thats why you need to follow cosmetic surgery
  marketing trends and develop an SEO strategy to
  get you there.
• However, only a handful of cosmetic surgery
  practices are actually visible online. The rest
  are stashed away on Googles second, third and
  fourth pages (and beyond), where they are
  unlikely to be noticed. SEO for cosmetic surgery,
  or as part of cosmetic surgery marketing in
  general, may appear last on your list of things
  to do, but you cannot afford to ignore it.
  Cosmetic surgery SEO
• Helps you create a website that is search engine
  friendly, which makes you more visible
• Creates value for potential new patients with
  useful, relevant and informative content
• Enhances your reputation as an expert in your
  field
• Why You Should Not Put Off Cosmetic Surgery SEO
• What If your patients or clients cannot find you
  online? What if they do find you, but your
  website contains no real information for them to
  consider? In either case, chances are very good
  that they will click away from your site and keep
  looking for another professional who meets their
  needs. Here are several reasons why you should
  not put off plastic surgery SEO

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• Google is responsible for up to 94 of organic
  search traffic to your website (if Google cant
  find you, its unlikely your patients will
  either!)
• Almost 50 of people view three to five sources
  of content such as blogs, social media posts, or
  web landing pages before choosing a practice
• 72 of consumers are searching locally (near me
  searches are rising steadily)
• Consumers give your website about two seconds to
  load on their devices before clicking away
• The number one organic search result gets 33 of
  all clicks
• The first five search results get over 75 of all
  clicks
• How Does Cosmetic Surgery SEO Work?
• SEO is the process of demonstrating to Google
  that your website content
• comes closest to the users particular search
  query and contains the most relevant content for
  their interests. Keep in mind that its all about
  the user/consumer/potential cosmetic patient.
  Its all about their interests and what matters
  to them.
• Choosing one web page from among billions of
  options is a challenging job for Google. To
  choose the most relevant web pages, Google looks
  at

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various factors, like keywords on your web page,
content structure, and the number and quality of
backlinks. By including these factors, you can
gain a constant source of organic traffic to your
cosmetic surgery practice website from the
worlds largest search engine. Why Should You
Invest in Cosmetic Surgery Search Engine
Marketing? As you consider the design of your
website, think about the role that SEO content
plays within its structure, and how a small
investment in healthcare SEO can bring you more
patients. Remember that your prospects will be
searching for a cosmetic surgeon in your area
(cosmetic surgeon near me), but they will not
know you. To help them find you, your website
needs the right SEO and content that gets picked
up by major search engines.
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• In order to keep people on your site once they do
  find you, it is important to have an updated,
  user-friendly design that welcomes them and
  provides content that meets their interests. Your
  website marketing investment should include a
  responsive design that allows it to adjust
  automatically so its readable and functional on
  a mobile phone laptop, tablet or desktop
  computer. And thats just one of many reasons why
  you should invest in SEO for healthcare
  marketing. Good SEO also
• Improves Online Visibility
• Your cosmetic surgery website is often the first
  point of contact with
• potential patients online, so high visibility is
  the key. If done right, SEO can help generate
  leads, engage prospects and inform visitors. It
  can also improve your website ranking, search
  engine results and your number of views and
  visits. Modern SEO tactics, rooted in your
  practices business goals, should adapt to your
  target audiences needs to attain maximum
  visibility.
• Provides Long-Term Benefits
• SEO for cosmetic surgeons is a continuous process
  that will bring you long-term benefits.
• According to experts, a new website will see
  results in 6 to 12 months. That might seem like a
  long time, but if its done correctly, it will
  keep your website high on SERPs, and the results
  will last you years. An exception to this
  timeframe is when youve had an established
  cosmetic surgery practice for many years. In
  cases such as this, SEO can improve your online
  visibility within several weeks, if done properly.

3. Delivers Good ROI Start by thinking of SEO as
an investment, not an expenditure. SEO has the
potential to deliver 15 times more clicks than
even paid ads, according to a recent report. That
return on your investment is hard to beat no
matter what kind of cosmetic surgery marketing
you do.
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• Costs Less Than Most Advertising
• SEO is a one-time investment that yields
  long-term results. SEO is probably the most
  affordable and efficient digital marketing
  strategy for cosmetic surgery practices. The only
  cost involved is the cost to hire the best
  healthcare marketing agency you can find. Unless
  you have experience in cosmetic surgery website
  design yourself and know how to please search
  engine algorithms, you will need the help of an
  SEO professional.
• Increases Traffic to Your Website
• Practices that have an SEO-optimized website tend
  to attract more visitors and grow twice as fast
  as practices that dont have a website or SEO
  optimization. Moreover, practices with websites
  are capable of attracting and engaging patients
  who are actively seeking the specific services
  your practice offers. Cosmetic surgery SEO will
  bring more patients to your practice than just
  about any other marketing strategy youre likely
  to use.
• The Bottom Line
• The opportunities for your cosmetic surgery
  practice to strengthen online visibility are
  limitless. If implemented correctly, SEO will
  help you achieve your cosmetic practice growth
  goals and generate increased revenue. To ensure
  the best possible SEO results, consult with a
  reputable healthcare

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marketing agency to best understand how you can
leverage SEO to meet your growth goals. As a
cosmetic surgeon, you practice in an extremely
competitive environment. SEO will help you
attract desirable potential patients and
encourage patient retention. Without using an
effective SEO strategy on your website, you risk
losing patients, and you hurt your chances of
gaining the visibility your practice needs.