Point of sale in printing & packaging

1
Introduction to Printing Packaging Point of
Sale Displays
Point of sale (POS) displays are an essential
element of effective retail marketing, capturing
the attention of customers and driving impulse
purchases. This presentation will explore the
benefits, types, design considerations, printing
techniques, and sustainable packaging options for
creating eye-catching POS displays.
by Fareed Printers and Packages
2
Benefits of Point of Sale Displays
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Increased Sales
Brand Awareness
POS displays effectively promote products,
leading to higher visibility and increased
impulse purchases.
Strategically placed displays reinforce brand
identity and messaging, strengthening customer
recognition.
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Flexible Merchandising
POS displays offer versatility, allowing
retailers to quickly adapt to changing product
offerings and promotions.
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Types of Point of Sale Displays
Counter Displays
Floor Displays
Hanging Signage
Compact displays that sit on checkout counters,
encouraging impulse purchases.
Freestanding displays that attract attention and
showcase products at eye level.
Overhead signs and banners that guide customers
and highlight promotions.
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Design Considerations for Effective Displays
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Attention-Grabbing
Use bold colors, striking imagery, and creative
shapes to capture the customer's interest.
2
Informative
Clearly communicate product details, pricing, and
any promotional messaging.
3
Streamlined
Maintain a clean, uncluttered design to ensure
the display is visually appealing and easy to
navigate.
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Printing Techniques for Point of Sale Displays
Digital Printing
Offset Printing
Offers flexibility and fast turnaround for
customized, short-run displays.
Provides high-quality, cost-effective printing
for large-scale, long-run displays.
Specialty Finishes
Durable Substrates
Techniques like foiling, embossing, and spot
varnishes can add visual interest and tactile
appeal.
Choose materials like corrugated board, acrylic,
and PVC to ensure displays withstand high-traffic
environments.
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Sustainable Packaging Options
Recycled Materials
Biodegradable
Energy-Efficient
Reusable
Explore plant-based materials like bamboo,
cornstarch, and sugarcane for compostable
displays.
Incorporate LED lighting and energy-saving design
elements to minimize the carbon footprint.
Develop displays that can be easily disassembled,
stored, and reused for future campaigns.
Reduce environmental impact by using recycled
materials like cardboard, paper, and plastics.
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Measuring the Impact of Point of Sale Displays
Track Sales
Monitor changes in product sales before, during,
and after POS display implementation.
Analyze Engagement
Observe customer interaction, dwell time, and
impulse purchases around the displays.
Gather Feedback
Collect customer and employee feedback to refine
display design and placement.
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Conclusion and Key Takeaways
Point of sale displays are a powerful tool for
driving sales, building brand awareness, and
creating an engaging in-store experience. By
considering design, printing, and sustainability
factors, businesses can create effective POS
displays that captivate customers and boost their
bottom line. For more about sustainblity in pacak
ging click on this link https//fareedpackages.blo
gspot.com/2024/04/The-Future-of-Flexible-Plastic-P
ackaging-and-Recycling.html