ppt

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BY YASH SONI
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Navigational intent
Commerical intent
Commerical intent keywords are those typed into
search engines by consumers looking to buy or
educate themselves in order to buy.
A navigational query is an internet search with
the intent of finding a specific website or web
page. For example, the search query facebook is
navigational because the intent is to access
Facebook.
Informational intent
Transactional intent
Keyword research is the process of finding and
analyzing what relevant audiences search for in
search engines like Google. So you can create
content thats more likely to rank highly in
search results.
A keyword search where the searcher is showing
signs that they are ready to purchase something.
These keywords are valuable for businesses as
they provide an opportunity to educate users
about their products or services. Some examples
of informational keywords include "how to," "why"
"what is," "benefits of," "tips for," etc
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KEYWORD MAPPING
Keyword mapping in SEO refers to the process of
assigning specific keywords or key phrases to
individual pages on a website based on their
relevance and the searcher's intent. This helps
search engines understand the content of each
page and rank them appropriately in search
results.
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TITLE TAG
The title tag is an HTML element used to define
the title of a webpage. It's typically placed
within the ltheadgt section of an HTML document and
is not visible on the webpage itself but appears
as the title of the browser window or tab. Search
engines also use the title tag to display the
title of a webpage in search results, making it
an important element for both user experience and
search engine optimization (SEO). A well-crafted
title tag can help improve the visibility and
relevance of a webpage in search engine results
pages (SERPs).
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META DESCRIPTION
Think of a meta description as a little sneak
peek or summary of a webpage. It's a short blurb
that tells you what the page is about. When you
search for something on the internet, you see a
list of results, right? Well, that snippet of
text under each link is often the meta
description. It helps you decide if you want to
click on that link to learn more. So, it's like
the teaser or preview of what you'll find on that
webpage.
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URL Optimization
It is a process/technique in which we refine the
URL structure of the website/blog page to make
the web page more easily accessible to users and
search engine crawlers. URL Optimization, one of
the key steps in the web page search engine
optimization process, lets search engine crawlers
understand the web page subject
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Heading optimization
In SEO, a heading is like a title or a headline
for a section of content on a webpage. It's
usually marked with HTML tags like lth1gt, lth2gt,
lth3gt, etc., where "h1" is the main heading and
"h2," "h3," etc., are subheadings. Headings help
search engines understand the structure and topic
of your content, making it easier for them to
index and rank your webpage for relevant
searches. They also make it easier for readers to
navigate through your content and understand what
each section is about. So, using clear and
descriptive headings can improve both the SEO and
user experience of your website.
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ALT TAG
An image alt tag, or "alt attribute," is an HTML
attribute applied to an image tag (ltimggt). It
stands for "alternative text" and provides a text
description of the image. Alt text is used by
screen readers to describe images to visually
impaired users who may not be able to see the
images on a webpage. Additionally, it serves as a
fallback if the image fails to load or if the
user has disabled image rendering in their
browser. Alt text should be descriptive and
convey the purpose or content of the image
accurately. It's an essential component of web
accessibility and helps ensure that websites are
usable by a wider audience.
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Internal linking
Internal linking is like creating pathways within
a website. When you click on a link on a webpage
that takes you to another page within the same
website, that's internal linking in action. It's
like building a network of roads within a city
it helps you navigate from one place to another
without leaving the city limits.
These links are beneficial because they help
users explore more of your website, guiding them
to relevant content. Plus, search engines use
internal links to discover new pages and
understand the structure of your site, which can
improve your website's visibility in search
results. So, it's kind of like building roads
that not only help people get around but also
help search engines find and rank your content
better.
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Robots.txt
A robots.txt file tells search engine crawlers
which URLs the crawler can access on your site.
This is used mainly to avoid overloading your
site with requests it is not a mechanism for
keeping a web page out of Google