REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM General Directorate of Promotion

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REPUBLIC OF TURKEY MINISTRY OF CULTURE AND
TOURISMGeneral Directorate of Promotion
August-2009
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Tourism Trends and the Reflections of the Global
Economic Crisis on Tourism
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Tourism Trends

• Cheap airway transport is getting stronger.
• The importance of internet in deciding on travel
  destinations and making reservations is on the
  rise.
• 41 of 308 million travelers (123 million people)
  who have access to the internet decide on their
  destinations and buy holidays online.
• Those who decide on their destinations online but
  make reservations in a different way are 81
  million people. (27)

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Tourism Trends

• It is predicted that culture tourism will have
  grown much bigger than international tourism by
  2020.
• Special interest destinations are slowly
  replacing mass tourism.
• Tourists take environmental, cultural, ethnic and
  historical characteristics of the destinations
  more into consideration.
• Responsible tourism, a tourism trend in which
  tourists become a part of local life and respect
  for the people and environment of the country
  they travel, is improving.

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Tourism Trends

• A higher number of consumers show cultural
  activities among their top five reasons to
  travel.
• As a result of global warming, there will be
  climate change and tourism will be affected.
• As Europes population is getting older, tourism
  types like health tourism and ecotourism is
  gaining importance.
• Youth tourism has an ever-increasing importance
  in world tourism market. It is predicted that 20
  of tourism movements will be due to youth
  tourism.

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The New Tourist

• sees internet as the prior source of getting
  information and making reservations before taking
  decision,
• prefers low-cost airline companies,
• makes his/her own organization,
• travels more but for shorter term,
• makes his/her decision later than usual,

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The New Tourist

• has a higher brand awareness,
• is always in interaction with his/her
  surroundings for the best decision,
• does not prefer package tours but special
  interest destinations,
• is more sensitive to the environment,
• wonders different cultures and activities.

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• The Reflections of the Global Economic Crisis on
  World Tourism
• Increase in travels to closer destinations and
  domestic travels,
• Decrease in visiting friends and relatives and
  repeating trips,
• More decrease in business travels than holiday
  and leisure travels,
• Decrease in overnight stays and expenditure,
• Exchange rates are also important in choosing the
  destination,

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• The Reflections of the Global Economic Crisis on
  World Tourism
• Stronger cooperation is needed amongst all actors
  of tourism,
• Local organizations are gaining importance,
• Product-planning is important,
• More interest in faith and culture tourism,
• Growth in camping and youth tourism,
• Increase in the number of environment-friendly
  hotels.

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Situation in the World
Figures for the First Four Months of
2009 World -8 Europe -10 Turkey -0,
5 WTTCs Predictions for the end of
2009 Turkey 1, 3 Spain -4,
9 Greece -1, 8 Italy -5, 5 Egypt -2,
8 It is expected that the world average growth
in tourism in 2009 will be between -4 and
-6. Source World Tourism Organization
(UNWTO)
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Situation in Rival Countries

• Spain
• According to Spain Statistics Bureau, the number
  of tourists visiting Spain has fallen by 11, 8
  between January and May in 2009.
• Greece
• It is expected that the number of tourists
  visiting Greece will decrease by nearly 3 million
  in 2009 and this figure will be between 7 and
  11 at the end of the year.
• It has been declared that reservations have
  decreased by 30 so far in 2009.

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• Turkeys Advantages
• in Crisis Period
• Advantage in price quality balance
• Appreciation of euro and other currencies and
  Turkeys being out of euro-region
• Broadening market range
• Experience on all-inclusive system
• Product potential for all income groups

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TARGET COUNTRIESBRIEF MARKET REPORTS
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GERMANY
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GERMANY
Tourist Profile
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Turkey in German Market -2009
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RUSSIA
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Tourist Profile
RUSSIA
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Turkey in Russian Market -2009
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GREAT BRITAIN
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Tourist Profile
GREAT BRITAIN
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Turkey in British Market -2009
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HOLLAND
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Tourist Profile
HOLLAND
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Turkey in Dutch Market -2009
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FRANCE
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Tourist Profile
FRANCE
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Turkey in French Market -2009
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U.S.A
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U.S.A
Tourist Profile
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Turkey in American Market -2009
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UKRAINE
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Tourist Profile
UKRAINE
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Turkey in Ukrainean Market -2009
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ITALY
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Tourist Profile
ITALY
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Turkey in Italian Market -2009
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BELGIUM
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Tourist Profile
BELGIUM
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Turkey in Belgian Market -2009
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AUSTRIA
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Tourist Profile
AUSTRIA
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Turkey in Austrian Market -2009
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SWITZERLAND
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Tourist Profile
SWITZERLAND
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Turkey in Swiss Market -2009
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POLAND
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Tourist Profile
POLAND
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Turkey in Polish Market -2009
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DENMARK
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Tourist Profile
DENMARK
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Turkey in Danish Market -2009
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FINLAND
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Tourist Profile
FINLAND
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Turkey in Finnish Market -2009
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SWEDEN
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Tourist Profile
SWEDEN
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Turkey in Swedish Market -2009
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NORWAY
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Tourist Profile
NORWAY
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Turkey in Norwegian Market -2009
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SPAIN
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Tourist Profile
SPAIN
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Turkey in Spanish Market -2009
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MACEDONIA
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Tourist Profile
MACEDONIA
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Turkey in Macedonian Market -2009
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JAPAN
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Tourist Profile
JAPAN
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Turkey in Japanese Market -2009
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S.KOREA
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Tourist Profile
S.KOREA
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Turkey in S.Korean Market -2009
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CHINA
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CHINA
Tourist Profile
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Turkey in Chinese Market -2009
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INDIA
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MALAYSIA
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Tourist Profile
MALAYSIA
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Turkey in Malaysian Market -2009
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AZERBAIJAN
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Tourist Profile
AZERBAIJAN
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Turkey in Azerbaijani Market -2009
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KAZAKHSTAN
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Tourist Profile
KAZAKHSTAN
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Turkey in Kazakhstan -2009
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UZBEKISTAN
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Tourist Profile
UZBEKISTAN
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Turkey in Uzbekistan -2009
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TURKMENISTAN
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Tourist Profile
TURKMENISTAN
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Turkey in Turkoman Market -2009
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IRAN
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IRAN
Tourist Profile
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Turkey in Iranian Market -2009
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ISRAEL
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Tourist Profile
ISRAEL
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Turkey in Israel Market -2009
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SYRIA
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Tourist Profile
SYRIA
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Turkey in Syrian Market -2009
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U.A.E
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EGYPT
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Tourist Profile
EGYPT
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Turkey in Egyptian Market -2009