Capacity Building of CSR Actors: What it Takes to Give and Win

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Capacity Building of CSR ActorsWhat it Takes to
Give and Win?
CF International Conference The Way it Works
Preov, September 26, 2007
Slovak Donors Forum Lenka Ilanovská
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• Slovak Donors Forum

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• Slovak Donors Forum (SDF) was officially
  registered in 2000 as the Interest Association of
  Legal Entities.
• SDF is the association of the donor leaders in
  Slovakia that respect the Code of Ethics
  enshrining fundamental ethical principles and
  values and thereby contributing to the
  enhancement of the culture of giving, openness
  and transparency of the whole non-profit sector
  in the Slovak Republic.
• In 2006 the Club of Corporate Donors was formed
  by SDF as an association of companies that do
  business in the Slovak Republic and corporate
  philanthropy is integral part of their
  entrepreneurship. All members of the Club are
  experienced in transparent and strategic giving.
• SDF is the partner organization in the
  international initiative CEENERGI - Central and
  Eastern European Network for Responsible Giving,
  and Donors and Foundations Networks Europe
  (DAFNE). SDF is a member of the Government
  Council for the NGOs as well as prestigious
  worldwide network Worldwide Initiatives for
  Grantmaker Support (WINGS).

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SDF members and observers
Club of Corporate Donors

• Members (13)
• Carpathian Foundation- Civil Society
  Development Foundation- Open Society
  Foundation- Pontis Foundation- Children of
  Slovakia Foundation- Regional Environmental
  Centre for CEE, country Office Slovakia- Slovak
  Humanitarian Council- Foundation - Center for
  Contemporary Arts- Intenda Foundation-
  Slovak-Czech Women's Fund- SOCIA-Social Reform
  Foundation - Healthy City Community Foundation
  - Konto Orange, n.f.
• Observers (6)
• German Marshall Fund of the United States-
  Royal Netherlands Embassy in Slovakia
• Sasakawa Peace Foundation
• Ecumenical Council of Churches in Slovakia
• Trust for Civil Society in Central and Eastern
  Europe
• - Central European Foundation

• Members (5)
• - Pivovary Topvar (Brewery Topvar)
• - GlaxoSmithKline Slovensko
• - Volkswagen Slovakia
• - Provident Financial
• - Slovak Telekom

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• Mission
• promotion and reinforcement of philanthropy and
  responsible giving strategies in Slovakia (by
  innovative instruments such as DMS mechanism and
  professionalization of corporate philanthropy
  Club of Corporate Donors)
• enhancement of donors position and cooperation
• development of Slovak civil society
• cooperation with organizations pursuing similar
  activities abroad

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• Internal activities
• are focused on the membership constituency and
  benefits can be specified as follows
• 1. Networking and cooperation
• 2. Services
• Information Center
• Reference Center
• Education Center
• Consultation Center
• 3. Presentation
• 4. Special service and products for association
  members

• External activities
• SDF also implements outreach programs that
  promote and reinforce philanthropy in Slovakia
  and leads donors to more transparent and
  accountable grant-making and giving.
• 1. Corporate Philanthropy Program (CEENERGI
  Central and Eastern European Network for
  Responsible Giving)
• 2. DMS - Donors Message Service (SMS Charitable
  Giving)
• 3. Program for reinforcement of Slovak foundation
  sector

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What we do?

• analyze and study
• educate and provide trainings
• provide consultations
• environment

• studies among companies
• public polls
• media analysis
• giving list
• high-school students (in cooperation with JASR)
• NGOs
• companies, managers
• journalists
• companies
• media
• NGOs
• eliminate formal obstacles in promotion of
• promote best practices
• bring comparisons

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• Corporate Social Responsibility (CSR)

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CSR What does it mean?

• CSR is about how companies manage the business
  processes to produce an overall positive impact
  on society.
• (June Lenni Research and Evaluation for
  Queensland Government)
• CSR is the continuing commitment by business to
  behave ethically and contribute to economic
  development while improving the quality of life
  of the workforce and their families as well as of
  the local community and society at large.
• (The World Business Council for Sustainable
  Development in its publication Making Good
  Business Sense by Lord Holme and Richard Watts)
• CSR is about capacity building for sustainable
  livelihoods. Its respects cultural differences
  and finds the business opportunities i building
  the skills of employees, the community and
  government.
• (Ghana)
• CSR is about business giving back to society.
• (Philippines)

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(No Transcript)
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• Capacity Building

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Capacity Building What is it all about?

• actions that improve nonprofit effectiveness
  (Barbara Blumenthal in Investing in Capacity
  Building)
• actions that enhance a nonprofit's ability to
  work towards its mission
• organizational development, effectiveness
  and/or performance management of the for-profit
  institutions
• assistance which is provided to entities which
  have a need to develop a certain skill or
  competence, or for general upgrading of
  performance ability
• Capacity building is activity which strengthen
  the knowledge, abilities, skills and behavior of
  individuals and improve institutional structures
  and processes such that the organization can
  efficiently meet its mission and goals in a
  sustainable way
• (World Customs Organization)

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Capacity building is activity which strengthen
and improve

• knowledge of individuals
• abilities of individuals
• skills of individuals
• behavior of individuals
• institutional structures
• institutional processes

organization can efficiently meet its mission
and goals in a sustainable way.
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What you need?

• Human resource development
• the process of equipping individuals with the
  understanding, skills and access to information,
  knowledge and training that enables them to
  perform effectively
• Organizational development
• the elaboration of management structures,
  processes and procedures, not only within
  organization but also management of relationships
  between the different organizations and sectors
• Institutional and legal framework development
• making legal and regulatory changes to enable
  organizations at all levels in all sectors to
  enhance their capacities

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Human resource developmentthe process of
equipping individuals with the understanding,
skills and access to information, knowledge and
training that enables them to perform effectively

• What you can Win?
• organizational development
• effective, responsible and professional
  performance
• creative approaches
• trend-setting not following ideas
• successful projects
• elimination of risk

• What it Takes to Give?
• to entitle an employee who is going to be
  responsible for CSR/CCI agenda
• to secure perfect communication flow
• to provide him/her with appropriate trainings
• to enable him/her to network with colleagues from
  other companies

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Organizational development the elaboration of
management structures, processes and procedures,
not only within organization but also management
of relationships between the different
organizations and sectors

• What you can Win?
• step out from the line
• good reputation among stakeholders
• valuable contribution to the brand building of
  the organization
• communication opportunities
• precious vehicle for the crisis management
• added value to all company's activities, products
  and services
• inspiring examples of best practices and
  experience

• What it Takes to Give?
• understand the world around
• to have clear vision what you want to achieve,
  attitude that you can have impact out there and
  strategy how to achieve it
• to elaborate appropriate structures, processes,
  procedures
• to establish relationships with other
  organizations and sectors
• to secure sufficient and appropriate personal and
  financial resources

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Institutional and legal framework development
making legal and regulatory changes to enable
organizations at all levels in all sectors to
enhance their capacities

• What it Takes to Give?
• to establish relationships with other
  organizations and sectors, particularly the ones
  focused on improvement of environment
• to lobby and advocate

• What you can Win?
• enabling environment that will support your
  activities
• good reputation
• leadership presentation

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New tools for CSR/CCI how Slovak companies
would proceed?
Source Slovak Donors Forum and weekly TREND
Report on the State of the Corporate
Philanthropy, 2007
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• ...we may wish for easy solutions but there are
  no shortcuts...

Thank you for your attention!
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