Strategic Alliances

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Strategic Alliances
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A Continuum of Strategic Alliance Relationships
Strong Close
Weak Distant
Value-Chain Partnership
Mutual Service Consortia
Joint Venture Licensing Arrangement
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Examples of Strategic Alliances

• Joint Venture
• Network
• Consortia
• Alliance
• Trade Association
• Interlocking Directorate

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Motivation for Strategic Alliances

• Technology Exchange
• Global Competition
• Industry Convergence
• Economies of Scale and Reduction of Risk

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