BeCommerce, the launch

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BeCommerce Launch meeting 25 May 2005

• BeCommerce, the launch
• Belgian eCommerce state of the art
• BeCommerce mission statement
• BeCommerce strategy

Carine Moitier
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• Belgian eCommerce state of the art
• Still negative press articles
• Poor figures versus other european countries

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Enkele citaten uit de persAl vijf jaar dachten
wij- ten onrechte dat de verschillende spelers
binnen de e-commerce zich wel bewust waren van
deze ongemakken? Bijkbaar niet. Dus afspraak dan
maar over vijf jaar voor een volgende aankoop on
line. SMART Business TEST-AANKOOP RAADT AF
OM ONLINE TE KOPEN DeMorgenSelon
Test-Achats, les agences de voyages et tours
opérateurs traditionnels subissent une
concurrence déloyale venant des vendeurs
virtuels ComputerworldBelg niet echt een
online shopper. Vorig jaar gaven de Belgen 118
mijoen euro uit via het internet. In
vergelijking met de omliggende landen doet ons
land eerder povertjes. - TIJDnet
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• BeCommerce mission statement
• The mission of BeCommerce is to increase consumer
• confidence in buying at distance (internet,
  catalogue,
• post, telephone, television ) for the mutual
  benefit of
• both consumers and distance sellers. BeCommerce
• will enhance consumer trust to buy at distance.

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• It is all about TRUST me
• BeCommerce is
• easy - pretty fast cheaper reliable safe
• unlimited selection no queuing no geographic
• barriers - faster service easy return catch
  24/7
• 15 to 20 of consumers say they prefer to shop
• online than in real world stores.

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• BeCommerce strategy
• Reinstore TRUST
• Trust PR campaign
• BeCommerce Trust Label

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• BeCommerce Trust Label starts now with
• Ten principles for BeCommerce Members
• Belgian ecommerce sites,
• who officially participate in BeCommerce,
• are commited to endorse and provide the following

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• A consumer friendly site.
• Accurate contact details of the company available
  on the site.
• 3. Clear, unambiguous description of offered
  products
• and/or services.
• 4. A responsive professional customer
  support service.
• 5. A trustworthy, consumer friendly shopping
  or trading
• environment.
• 6. Clear and consumer friendly user terms and
  conditions.
• 7. Protection of the privacy of sites users.
• 8. Safe and secure payment methods.
• 9. Investments in online consumer education
• to help building trust.
• 10. Endorsement of the BeCommerce label when
  ready for launch.

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• BeCommerce strategy
• Belgian ecommerce figures monitor
• eMarket figures coherence monitoring (ISPA
  InSites).
• BeCom index via InSites
• reflecting e-commerce turnover.
• BeComTrust index via InSites
• reflecting consumer trust in e-commerce.

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• BeCommerce strategy
• 3. Advertising Network
• Short Term
• Website BeCommerce newsletter
• Task groups BeCommerce label - online payment
• customer contact PR
  -
• Networking events
• Long Term
• National Awards
• eBelgium Congress
• National BeCommerce campaign

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• Founding member proposal
• Already signed Azur.be Bivolino.com
  Ebay.be Dvdpost.be Dvdzone2.be Gift.be
  Proxis.be SonyEricsson.be
• Existing BDMA Members 3Suisses Neckermann
  Postorders La Redoute - Quelle Damart -
  Daxon-Movitex Cofidis Belgique Loisirs
  Tissus Elegance - Yves Rocher Delta Lloyd Life
  Robert Klingel Unigro Afibel - Unikadoo
  PABO JM-Bruneau -
• Membership fee very affordable
• Press conference kick-off 09-06-05

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• Thank you !
• cmoitier_at_bivolino.com