Adivasi Tea Leaf Marketing Society

1
Adivasi Tea Leaf Marketing Society

• From wage earners to Shareholders

2
Genesis

• Land Alineation leading to Bondage
• Formation of Village Sangams
• Land Grabbing. And, Holding on to it.

3
TEA PLANTING

• Tea Planting Programme Why TEA ?
• Tea Nursery
• Training on Tea
• Cultivation

4
ATLM formation

• Started in February 1999
• Covering about 50 villages in Erumadu, Ayyankolli
  and Devala Areas
• Over 300 adivasi families actively participating
• Membership Who becomes a member. How ?

5
Operational Details

• Leaf Collection from members
• (and Non Members)
• Procurement Route Schedule
• Leaf Sales to private factory

6
Operational Details

• Logistics, Coordination and Accounts handled by
  trained adivasi youth
• Area Centres are the important Hub.
• Management Committee of Adivasi Leaders

7
Financial Details

• Leaf Advances
• How Sales Rates are fixed ?
• How Purchase Rates are fixed ?
• Thrift Fund
• Annual Turn Over Rs.30 lakhs
• Procurement About 500000 Kg leaf

8
Benefit to Members
9
Benefit to Members

• In 2004, a surplus of about Rs.200000 paid to the
  members compared to market rates
• Correct Weighment
• Easy Credit

10
Benefit to Members

• Supply of Inputs
• Technical Advice on cultivation practices
• Solidarity Economic Collective of Adivasis

11
Future Plans

• Planning to launch a Producers Company soon
• Name has been registered as Gudalur Adivasi
  Producer Company
• Adivasi villages will be Shareholders in this
  Company
• Adivasi representatives will be the Board members
  of this Company

12
Future Plans

• GAPC will trade with other community groups
  through Just Change.
• Other produce like Honey, Pepper etc. and other
  domestic requirements of adivasis like Rice, Oil
  will be traded by GAPC.
• Plans to expand the Society in three more Areas -
  Devarshola, Pattavayal, Ponnani.