Introduction to the Field of Organizational Behavior

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Introductionto the Field ofOrganizational
Behavior
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C H A P T E R
O N E
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Cisco Systems and Organizational Behavior

• Cisco Systems has leveraged the power of
  organizational behavior to becoming one of the
  worlds leading high technology companies.

Courtesy of Cisco Systems
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What are Organizations?

• Groups of people who work interdependently toward
  some purpose
• Structured patterns of interaction
• Coordinated tasks
• Work toward some purpose

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Why Study Organizational Behavior
Understand organizational events
Organizational Behavior Research
Predict organizational events
Influence organizational events
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Emerging Trends in OB

• Globalization
• Changing work force
• Emerging employment relationships
• Information technology and OB
• Teams and more teams
• Business Ethics

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Organizational Behavior Anchors
Multidisciplinary anchor
Organizational Behavior Anchor
Scientific method anchor
Open systems anchor
Contingency anchor
Multiple levels of analysis anchor
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Systems Anchor of OB
Outputs
Inputs
Organization
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Intellectual Capital

• Human capital
• Knowledge that employees possess
• Structural capital
• Knowledge embedded in systems and structures
• Customer capital
• Value derived from satisfied customers, reliable
  suppliers, and others

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Knowledge Management Defined

• Any structured activity that improves an
  organizations capacity to acquire, share, and
  utilize knowledge for its survival and success

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Elements of Knowledge Management
Knowledge acquisition

• Sense making
• Knowledge awareness
• Empowerment

• Training
• Communication
• Rewards

• Individual learning
• Environmentalscanning
• Grafting
• Experimentation

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Knowledge Mapping at Hewlett-Packard

• Hewlett-Packard relies on knowledge mapping so
  that employees can quickly identify what
  knowledge is needed and where it is located.
  Knowledge maps guide employees to what knowledge
  is important and where it can be found.

Courtesy of Hewlett-Packard
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Organizational Memory Defined

• The storage and preservation of intellectual
  capital
• Includes both employee knowledge and embedded
  knowledge (structural capital)

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Introductionto the Field ofOrganizational
Behavior
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C H A P T E R
O N E