Marketing to the Youth Market - How Credit Unions can market together

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Marketing to the Youth Market - How Credit Unions
can market together

• Catherine Coffey
• National Youth Committee
• Saturday, 24th February 2007

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Introduction

• Life follows seasons
• Risks
• Dreams
• Legacy

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YOUNG TODAY

• RICH TOMORROW

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What Defines Credit Unions?

• Our potential members need to understand what
  the credit union movement is about
• our operating principles
• our ethos
• our philosophies
• our vision

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Operating Principles

• The International Credit Union Operating
  Principles clearly defines what credit unions are
  about
• open voluntary membership
• democratic control
• non-discrimination
• service to members

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Operating Principles (Continued)

• distribution to members
• building financial stability
• co-operation among co-operatives
• on-going education
• social responsibility

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CREDIT UNION DIFFERENCE
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Chapter Event

• AIMS/OBJECTIVES
• attract young people
• increase membership
• increase product/service use
• educate young people on the credit union
  difference
• create awareness of the credit union in a fun
  exciting way
• GRAB THEIR ATTENTION!!!!!!!!!!

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Chapter Event Voice of the Year

• Concept
• Chapter buy in
• Number of CUs involved
• Budget how much, from where
• Dates
• Outcome

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Key Tips for Success

• Planning
• Preparation
• Promotion

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Planning the Event

• set out dates for meetings
• plan meeting - set agendas, goals to achieve
• set timescale/deadlines
• plan the schedule for the project
• create a budget
• for a Chapter event create a DIY pack

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Preparation

• Each meeting needs to be
• planned structured
• interesting to keep everyone involved
• provide each person with a task
• involve group discussion
• NO I IN TEAMWORK

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Preparation (Continued)

• Involvement
• Each person needs to feel
• important
• welcome
• their contribution is valuable

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Set a maximum time limit for meetings

• And stick to it!!!!!!!!!!!!!!!!

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PROMOTE THE EVENT

• Know the resources available use them
• local/county newspapers
• Mass newsletter
• student newsletters
• local radio programs or event guides
• AGM booklets
• posters
• leaflets
• entry forms/rules

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Other Chapter Events

• Second Level Schools Quiz
• Battle of the Teenage Talent
• eXtra Factor
• Teenage Voice of the Year Competition

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Chapter Events (Continued)

• International Volunteer of the Year
• Youth Endeavour Awards
• Spring into Action
• Second Level Debating Competition

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CU4Youth Website www.cu4youth.ie
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• Thank You!