Marketing%20for%20Technology%20Companies:%20Strategies%20of%20Differing%20Stages%20of%20Growth%20%20February%2019,%202002%20IT%20Zone

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Marketing for Technology Companies Strategies of
Differing Stages of Growth February 19, 2002IT
Zone
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The Up-Start

• A brief history
• Challenges
• The fundamentals
• Insight
• The future is very cool

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A Brief History

• Founded January 2, 2001
• Commercialization arm of BioMedware
• Eleven combined employees
• Flexible, motivated, intelligent
• Friends and family funded

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The Technology

• What we do
• Pattern recognition technology for geographic and
  time-based data
• What we deliver
• Greater meaning from data leading to better
  business decisions and ROI

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GIS Visualizes
TerraSeer Exploits
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Challenges

• Market
• GIS market well established spatial analysis
  market in infancy
• The strategic hat juggling act
• Business, marketing, investment, product
• Resource constraints
• The three Rs (reality, revenue and ROI)

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Product

• Target markets
• What do you want to be when you grow up and what
  do you have to do to get there?
• Education - the market maker dilemma
• Packaged software and consulting services
• Case studies, technical presentations, demos,
  extensive online technical information

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Price

• Its harder than you think
• Competitive analysis
• You never know until you start to sell
• Adapt to meet your long term goals

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Promotion

• Driving early adopter interest
• Networking
• Press, local awards, IT Zone Boot Camp, student
  contest
• Web site
• Tradeshows
• Demos - What not to do
• Listen - keep honing communication
• Marketing Advisory Meeting

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Insight

• Honesty and re-evaluation
• If you dont know how to do it - learn it
• Never take advantage of people
• Never stop asking for help

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The Future Is Very Cool

• Discussion with three global reference customers
• Distributors
• Joined forces with SpaceStat
• Some really great press is coming
• Each day we get smarter

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The team, the opportunity Each day a combination
of dreams and reality I cannot think of anywhere
else Id rather be MaryAnn Labant VP,
Marketing TerraSeer 734.913.1098 malabant_at_terrasee
r.com
?TerraSeer 2001