Overseas Sales

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New Generation Digital Interchangeable Lens Camera
Overseas Sales Marketing September 2008
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DSLR Potential Demand
DSLR
Sub use
Small size Light weight Easy to use
Step-up use
Compact DSC
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Creation of a New Generation Digital
Interchangeable Lens Camera
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Micro System Concept
Mirror-less Full-time Live View ultra
compact New Generation Interchangeable Lens
Camera gt Separation from the film camera
based 1st generation SLR
Compact camera like operation System
Camera for Photography Lovers
Mirror-less Full-time Live View Ease of
use by contrast AF/AE (iA) Ultra
compact size What you see is what
you get picture taking HD movie
support Four Thirds
compatibility
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New Generation Micro System
Creation of a new photo culture beyond the
concept of conventional SLR
Ultra compact light weight compactness of total
system
Professional mania (subsystem)
Step-up user from compact DSC
High image quality performance due to 4/3
compatibility
Full-time Live View convenient operation
HD Movie in high image quality
Camcorder user integration
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Micro Four Thirds
Outline of Extended Standard
Concept Outline
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Micro Four Thirds
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Micro Four Thirds
The Micro Four Thirds System standard maintains
the Four Thirds System concept of High-picture
quality digital-dedicated design, but focuses on
reducing overall system thickness and size by
aiming for a highly portable compact system. The
Micro Four Thirds System also embodies our
ongoing efforts to expand the Four Thirds
System-based standards to meet future needs such
as movie compatibility, to improve the comfort of
Live View shooting and to increase the usability
of existing Four Thirds System interchangeable
lenses.
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Digital evolution of the value of conventional SLR
Perfect Balance between Image Quality
Functionality
4/3 Size Image Sensor Remains
New DSLR without border of still moving image
Slim Size High Image Quality
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Elements for Compactness
Shorter Flange-Back Slimmer body
Reduced Mount Diameter Smaller lens
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Micro Four Thirds
The biggest attraction of any SLR camera system
is the ability to change lenses. However, if the
imaging plane (focal point) varies depending on
the angle of view or focal length of each lens,
it would not even be possible to focus the
subject. To avoid this problem, the imaging plane
of all interchangeable lenses is standardized by
strictly specifying the length of the flange
back, or the distance from the mount plane to the
film/image sensor surface. Digital SLR cameras
incorporate more components between the lens and
the image sensing material than film SLR cameras,
such as the image stabilizer, dust reduction
mechanism and low-pass filter. Also, since the
viewfinder of an SLR camera requires a mirror box
for viewing the real image, the flange back needs
to be longer to accommodate the mirror box.
Compact cameras do not use the mirror box, so
dont require a long flange back. These factors
have made it difficult to design SLR cameras that
are as slim and compact as compact
cameras. However, if a digital SLR camera can be
designed to exclusively use Live View for
shooting, the mirror box is no longer necessary
and the camera can be designed with the kind of
slim profile previously considered impossible,
without compromising the high picture quality.
For example, when an ultra-slim pancake lens is
combined with the camera, it can be stored and
taken out of the inner pocket of a jacket,
allowing the user to benefit from the high
picture quality of SLR with a higher degree of
freedom. The Micro Four Thirds System is a new
standard based on combining Live View shooting
with the Four Thirds System, freeing users from
the viewfinder and moving closer to an optimum
balance between picture quality and compact size.
With the Micro Four Thirds System, more people
will be able to enjoy the excitement of
interchangeable lenses and system extension
capabilities that only SLR photography can offer,
while still benefiting from the convenience and
high portability of ordinary fixed-lens compact
cameras.
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Elements for Reliability, Convenience, Future
Functions
Increase Mount Connection Points
Convenient Live View Function
Borderless Still Moving Images
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Micro Four Thirds
The benefits of reducing the size of an
interchangeable-lens type SLR camera cannot be
properly experienced unless the size of the lens
itself is reduced as well as that of the
body. Therefore, the Micro Four Thirds System
standard has reduced the outer diameter of the
lens mount to enable lens size reduction. The new
lens mount diameter is about 6 mm smaller than
before because this size allows the mount to
transmit the same optical flux to the Four Thirds
System while still retaining the required
strength. In addition, the lens mount of the
Micro Four Thirds System is equipped with two
additional signal contacts for smoother Live View
shooting with shorter time lags, faster higher
communication speeds between the lens and body,
and, of course, reduced lens and camera
size. These two contacts will also be used in
high-speed data processing required for the movie
handling capability expected in the future.
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Micro Four Thirds
Wouldnt it be something if a single camera the
size of highly portable compact camera could
record both still images and movies with the high
picture quality befitting an SLR? This dream can
become reality with the Micro Four Thirds System
standard. Soon users will be able to switch
easily between shooting still images and movies
using natural, intuitive operations while keeping
the useful Live View on the monitor screen.
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Compatibility with Four Thirds System
MICRO FOUR THIRDS
FOUR THIRDS
Compact system
Compact body
Ultra-compact wide-angle lenses
Compact telephoto lenses
Full-time Live View
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Micro Four Thirds
To make full use of the advantages of size
reduction and new functions of the Micro Four
Thirds System standard, it is necessary to
combine a dedicated Micro Four Thirds System lens
with the body. But existing lenses compliant to
the Four Thirds System standard can also be used
by attaching a dedicated adapter.
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LUMIX G1
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G1Product Concept
Full-time Live View High Image Quality in Ultra
Compact Size
High Performance
-gt 1.44 Mil. dot equiv. 1.4x magnification LVF
(Live View Finder) -gt 270 degrees rotatable
free-angle 32 3.0 460K dot LCD -gt what you see
is what you get contrast AF -gt Face Detection
AF/AE, iA mode
High Image Quality
-gt New Lumix G lens with MEGA O.I.S. -gt New 12M
Four Thirds Live MOS Sensor -gt New Venus Engine
HD -gt Supersonic Wave Filter Dust Reduction System
Ease of Use
-gt Convenient operation like compact DSC -gt High
portability of camera lenses -gt Compatibility
to Four Thirds System (all lenses can be used)
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Ultra Compact Size
SMALL
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Ultra Compact Size
Ultra slim body realized by mirror-less
construction
Mount
Mount
Compared toFour Thirds ?6mm
Compared toFour Thirds ?6mm
Flange back -gt half distance Mount
diameter -gt 6mm less
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Ultra Compact Size
G1
L10
400cc 565cc
Body Lens kit
550cc 950cc
Body Lens kit
-27
-40
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High-grade design easy grip by rubberized body
finish 3 individual body colours
LUMIX G1
Blue
Red
Black
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High Performance What you see is what you get
LIVE
Full-time Live View Fast precise contrast AF
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Live View Finder
what you see is what you get Live View Finder
gt90 NTSC True colour Reproduction
1.44 Mil dots equiv. resolution / 100 field of
view / 1.4x magnification
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Live View Finder
1.Field Sequential colour
R,G,B LED repeats lighting
G
R



B
Combined colour Image
Time flow
LVF Technology The new LVF utilizes single-panel
LED-illuminated Direct-view LCOS (liquid crystal
on silicon) technology, and is based off of
Panasonic's professional high-end system video
cameras. It is the first time to be used in
consumer-end products. LCOS technology can
produce much higher resolution images than liquid
crystal display and plasma display technologies.
2.Micro Display Structure
Eye point
(polarization beam splitter)
PBS
FPC
R,G,B LED
PCB/Drive IC
LCOS(Liquid crystal on silicon)
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Live View Finder
New Micro Display
Compared to conventional LCDs in which the
backlight is projected through RGB filters and
into the eye, in LCOS, liquid crystals are
applied directly to the surface of a silicon chip
coated with an aluminized layer, with some type
of passivation layer, which is highly reflective.
RGB light is then reflected off this surface and
into the eye, therefore minimizing overall colour
loss often associated with the low quality of
colour filters in conventional LCDs. This is why
our Live View Finder can achieve over 90 NTSC
colour reproduction.
Transmissive L C D
LCOS(Liquid crystal on silicon)
R G B sub-pixels
1 pixel
1 pixel
colour filter
Black matrix
1frame
1frame
Place1
Light
Place2
Light
Place3
In single-panel designs such as in our LVF, one
display chip shows the red, green, and blue
components in succession with the observer's eyes
relied upon to combine the colour stream. This is
why we cannot distinguish each individual pixel,
as there is no mesh that surrounds the colour
filters such as in conventional LCD displays. As
each colour is presented, a colour wheel (or an
RGB LED array) illuminates the display with only
red, green or blue light. With the rotating
frequency at 180Hz, we are able to refresh the
three RGB colours at a rate of 60Hz, therefore
achieving the 60fps Full-Time Live View.
Time
Time
Pixel
Pixel
colour filter
Black matrix
Si
LCOS
TFT
No colour filter No Black matrix (TFT aria)
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Live View LCD
Flexible Viewing Angles by Free-angle Live View
270
180
Large 3.0 inch 32 LCD
460K dot high resolution
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Fast Precise Contrast AF
AF Tracking
Face Detection
iA Mode
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Fast Precise Contrast AF
High AF precision similar speed as phase diff.
AF
G1 contrast AF
L10 contrast AF
Phase diff. AF

?
?
Under 100µm (focus gets poor when using big
diameter lenses)
Under 50µm
Under 50µm
AF precision

?
?
AF speed
App. 0.2-0.5 sec
App. 1 sec
App. 0.3-0.4 sec
8?2m, from pressing shutter to start of
exposure. Tested with standard zoom lens.
Speed up points
Micro Four Thirds Standard - transmission
standard supports speed-up of contrast
AF High Perf. Image Sensor (new LIVE MOS) -
improvement of data in/out speed (higher frame
rate) - high sensitivity (higher AF
performance under low light)
High Perf. Image Processing Engine - high-speed
contrast AF signal processing Optimization on
actuator operation/ lens control - high-speed
actuator/silent driving - backlash reduction
- wobbling
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Evolution of AF
23 area AF System
Precise AF by wide high density covering of
shooting screen
Move size change of AF area
Move of AF area to random point easy change
of AF area size in 4 steps by dial
AF Mode
AF Mode
SIZE
SIZE
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Evolution of AF
Face Detection AF
AF Tracking
Convenient for shooting of moving subjects
details when changing angle
Convenient for perfect portraits
Quick AF
Shortening AF time by automatic focusing when
framing starts
Continuous AF
AF follows also during continuous shooting
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Easy to Use MF
MF ASIST magnification ratio change
Automatic magnification by turning MF ring. Move
magnified area easily change magnif. ratio by
dial 5x or 10x.
5x
10x
Automatic magnification
AF MF function
With AFMF function ON you can easily do fine
tuning of focus by turning the MF ring and
automatically magnifying after AF finished and
you hold shutter half pressed.
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EASY
Comfortable Operation
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iA Mode
Camera detects scene automatically! Beautiful
pictures by best settings!
Portrait
Night portrait
Motion detection
Macro
Scenery
First interch. lens camera with intelligent auto
mode!
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Turn Push Front Dial
Easy operation while looking through the finder
turn push front dial
turn
Turn push front dial
push
When shooting
When playing back

• Turn gt
• Multi/calendar play back
• Play back zoom
• Push gt
• Play back forward during play
• back zoom etc.

• Change settings by
• Quick Menu
• Exposure correction
• etc.

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Advanced Ease of Operation
Easy Quick Menu (Q.MENU) in LVF LCD
Operation while looking through the LVF w/o
loosing eye-contact
Front dial operation
3 types of Q.MENU
push
turn
Cursor key operation
LCD operation in Live View screen information
screen
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Advanced Ease of Operation
Q.MENU operation in LVF
Change main settings while looking through LVF
w/o loosing eye-contact
Front dial operation
Q.MENU
Change setting item
turn
Confirm setting item
push
Push Q.MENU button
Change setting value
turn
Confirm new value
push
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Advanced Ease of Operation
Q.MENU operation on LCD Setting from information
screen
Framing by LVF, check change of shooting
settings on LCD
Cursor key operation
Q.MENU
4 directions change item SET confirm item
Access menu by Q.MENU button
4 directions change value SET confirm value
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Advanced Ease of Operation
Q.MENU operation on LCD Change settings from LV
screen
Change main settings while viewing LV on LCD
Q.MENU
Cursor key operation
Left/right change item Up/down change value
Access menu by Q.MENU button
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Advanced Ease of Operation
Choose preferred display style in LVF on LCD
Q.MENU operation is connected to display style
LVF style
Front dial operation
Q.MENU
Change setting item
turn
Confirm setting item
push
LCD style
Cursor key operation
Q.MENU
Left/right change item Up/down change value
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Advanced Ease of Operation
MY MENU shows lately used items
Easily choose items from 5 lately used menu items
on MY MENU
Customizable Fn button
Allocate preferred one from 5 functions
Default light metering
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Advanced Film Mode
Film mode select image quality settings in
accordance to intention
standard
dynamic
nature
smooth
nostalgic
vibrant
standard BW
dynamic BW
smooth BW
MY FILM1 MY FILM2
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Easy adjustment of detailed parameters

• contrast
• sharpness
• saturation
• noise reduction

NEW MULTI FILM MODE shoot 3 images of your
preferred film at once
standard
dynamic
Standard BW


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colour Adjustment by My colour Mode
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colour Adjustment by My colour Mode
New shooting mode on mode dial My colour
mode Quick easy colour adjustment photo
shooting by full-time LV
colour
colour
colour
colour
Warm (reddish) cool (bluish)
brightness
High key low key
Cursor key operation
saturation
Vivid monotone (BW)
reset
Default settings
Up/down change item Left/right change value
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Preview of Aperture/Shutter Speed Effect
Pressing the preview button, effects of
aperture / shutter speed will be displayed
and the artistic photo can be seen by Live View
before shooting.
Advantages of LV!
Shutter speed effect
Aperture preview by preview button
DISPLAY
SHUTTER SPEED EFFECT OFF
SHUTTER SPEED EFFECT ON
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HDMI Output
Connect to VIErA by mini HDMI cable (option) and
enjoy slideshow on large-screen TV with easy
remote control operation.
Mini HDMI cable (option)
Playback operation by VIErA remote control
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New Device Development
VENUS ENGINE HD
Live MOS SENSOR
MOUNT UNIT
SSWF
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New 12.1 Mil pixel Live MOS sensor
High image quality, high speed, low power
consumption by Live MOS sensor
Low power consumption
Lower power consumption than CCD by reading out
all pixels at once, using X-Y address method
typical for MOS
High speed
High speed display by applying parallel data
reading technology (30 -gt 60fps)
High image quality
12.1 Mil pixel high resolution high aperture
ratio by implementation of micro cell process
Charge of photodiode -gt increase of voltage
transformation ratio -gt realization of higher
sensitivity lower noise
Low power consumption, high speed, high image
quality Full-time Live View
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New Compact Dust Reduction System
Supersonic Wave Filter (SSWF)
Automatic removal of dust from lens changes etc.
by supersonic wave filter vibrating app. 50.000
times per second
With SSWF
w/o SSWF
Live MOS Sensor completely covered and sealed by
Super Sonic Wave Filter dust is kept away from
the sensor
Photo is always clean
Once on the sensor, dust will always be on the
photo
New Venus Engine HD
High image quality, high-speed response, low
power consumption
Improved image quality at high sensitivity
settings by implementation of 2 dimensional DNR
new CNR
Low power consumption construction allows
recording of 330 images (LVF 350, LCD 330)
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High-Performance LUMIX G LENSES
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Standard zoom lens
LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH./MEGA O.I.S.
Ultra compact standard lens for a wide range of
scenes, from portrait to landscape photography
construction
12 elements in 9 groups (1 asph.)
14-45mm
focal length
35mm equiv. 28-90mm
F3.5-5.6
aperture
7 blades (circ. Diaphragm)
aperture type
52mm
filter diameter
0.3m
min. shooting dist.
f60
max. diameter
appx. 60mm
overall length
appx. 195g
weight
MEGA O.I.S. implemented
Highly reliable metal mount
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Telephoto zoom lens
LUMIX G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S.
Minimum aberration at all focal lengths,
high-contrast representation colour reproduction
construction
16 elem. in 13 groups (3 ED)
45-200mm
focal length
35mm equiv. 90-400mm
F4.0-5.6
aperture
7 blades (circ. Diaphragm)
aperture type
52mm
filter diameter
1m
min. shooting dist.
f70
max. diameter
appx.100mm
overall length
appx.380g
weight
MEGA O.I.S. implemented
Highly reliable metal mount
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Lens Roadmap
Gradually increasing line-up of high-performance
Micro Four Thirds lenses
2008
2009
14-45mm F3.5-5.6 OIS
45-200mm F4-5.6 OIS
14-140mm F4-5.6 OIS HD
7-14mm F4
20mm F1.7
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Accessories for LUMIX G Micro System
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Various Accessories
MC protector
Circular polarizing filter
Neutral Density filter
Mount adaptor
NEW
NEW
for mounting 4/3 lenses
DMW-MA1
DMW-LMC52
DMW-LPL52
DMW-LND52
Shoulder strap
NEW
NEW
NEW
3 colour line-up
Woven design
Leather
DMW-SSTG2-W
DMW-SSTG3-T
DMW-SSTG1-R/C/A
System Carrying bag
Carrying case
External flash
NEW
NEW
for body, 2 lenses flash
casual case for G1 kit
Compact flash, TTL support
DMW-CG1
DMW-BAG1
DMW-FL360
DMW-FL500
HDMI mini cable
DC cable
Battery pack
Remote shutter
NEW
NEW
RP-CDHM15
DMW-BLB13
DMW-RSL1
DMW-DCC3
RP-CDHM30
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G1 System Chart
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G1 Product Line-up
DMC-G1K single lens kit
z
14-45mm/F3.5-5.6/O.I.S.
DMC-G1W double lens kit
14-45mm/F3.5-5.6/O.I.S. 45-200mm/F4.0-5.6/O.I.S.
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G1 Evolution Points
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Comparison chart