Export market Access A Global Expansion Program

1
(No Transcript)
2
Ontario Chamber of Commerce

• 60,000 members through 160 independent chambers
  of commerce and boards of trade province wide.
• As the most diverse and influential business
  group in the province, the OCC works closely with
  governments, labour, academia and various other
  groups to create a stronger and more vibrant
  economy in Ontario and the surrounding regions.

3
A Call to Action

• Ontarios economy is facing a number challenges
• Stronger Canadian dollar
• Weakening US economy
• Increased global competition
• SMEs play a vital role in job creation growth
  of the economy.

4
Our Response

• VENTURES
• OGTA awards
• a diversification strategy
• is no longer a luxury,
• it is a necessity
• Len Crispino, President and CEO, Ontario
  Chamber of Commerce
• Export Market Access

5
Export Market Access (EMA)

• Objectives
• To help SMEs
• Seek out, access and expand in new global
  markets, beyond the US
• Increase export sales of Ontario goods and
  services

6
General Guidelines

• Eligible costs are shared 50/50 between OCC and
  applicant
• Non repayable grant
• Maximum grant 30,000
• Two approved applications per year

7
Eligible Applicants

• Between 5 and 500 employees
• Minimum annual sales of 500,000
• A registered company for at least 2 years
• Established and operating in Ontario
• Existing goods and services produced in Ontario
• Cannot be in receipt of public funds towards
  activities contained in the application other
  than from MITI or MED

8
Eligible Activities

• Direct Costs
• Marketing Tools
• Market Research
• Foreign Bidding Projects

9
Direct Contacts

• International trade shows, fairs and exhibits
• Incoming or outgoing missions
• Must be verifiable and supported by third party
• Preference to applicants with market entry plan
  that demonstrates product is acceptable to target
  market

10
Marketing Tools

• Developing Promotional material
• Translating Promotional documents
• Developing display panels or information booths

11
Market Research

• Conducting precise market research
• Contracting market research on market size,
  trends, competitor activity, buying attitudes
  etc.
• Developing international marketing/market entry
  plan

12
Foreign Bidding Projects

• For the providers of professional services
  bidding on foreign projects against foreign
  competition
• Not intended for
• Foreign joint ventures, unsolicited proposals or
  bids
• Where there are no foreign companies bidding or
  being considered for the project.
• Support for foreign bidding includes
• Pre-feasibility studies
• Proposal preparation at the pre-contractual stage

13
Non-eligible Costs

• Shipping of product samples
• Travel to Canada for consultants hired by
  applicant
• Travel within Canada for applicant officials
• Web site hosting
• Salaries and commissions
• All recoverable taxes
• Capital costs such as furniture computers etc.
• Entertainment and hospitality
• Postage and courier fees
• Building web applications
• Creating content for web sites
• Creating on-line tools
• E-news letters/e-commerce portals
• Cost to modify existing products or packaging for
  foreign standards/regulations
• Purchase of software applications

14
Evaluation Criteria

• Eligibility of activities and expenditures and
  the linking to EMA objectives
• Financial and management capability of the
  applicant
• Level of funding requested in relation to
  performance measures
• Validation of expected results

15
Getting Started

• Go to www.exportaccess.ca
• Check eligibility criteria
• Review EMA Application Guide for detailed program
  information
• Follow instructions in the EMA Guide to the
  On-Line Application Process to complete the
  application

16
An initiative of