Grateful Patient Fundraising

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Grateful Patient Fundraising

• Rachel Ladenson
• Director, Major Gifts
• GBMC Foundation

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The GBMC Foundations vision for the next five
years is to annually raise more charitable funds
in number and dollar value than any other
community hospital foundation in the mid-Atlantic
region.
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Baltimore County Demographics

• Average household income is 74,388.
• Monkton 190,835
• Hunt Valley 189,688
• Towson 94,948
• Perry Hall 82, 352
• Cockeysville 80,765
• Lutherville 76,377

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What is Grateful Patient Fundraising?

• Strategic engagement of patients providing
  opportunities to support the hospitals funding
  priorities.

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GBMC Foundation raised 9 million in FY07.

• Largest Gifts?

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1.William Kahlert-3 million2. Joseph
Keelty-500K3. Nick and Mary Mangione-300K4.
Helen Stull-150K5. Deane Laycock-132K
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How Can Physicians Help?

• Continue to provide great care
• Invite foundation staff to staff meetings
• Thank patients for their support
• Refer patients to the foundation office
• Call the foundation office with suggestion

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How do I know if a patient wants to make a
contribution?

• We are so grateful to you
• I wish we could help you
• I cannot thank you enough
• You saved my life or my spouses life
• Gifts (flowers, cards, food, etc.)
• Follow-up visit

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Questions?

• Thank You!