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Aquaculture Certification the WWF Approach

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WWF has expertise to create standards. Rainforest Marketing 1980s ... tilapia, freshwater pan trout, cobia, Seriola, oysters, mussels, clams, scallops, ... – PowerPoint PPT presentation

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Title: Aquaculture Certification the WWF Approach


1
Aquaculture Certification the WWF Approach
  • Jose R. Villalon, WWF-US
  • November 2009

2
Fastest growth is in developing countries
2

MT x 106
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3
But aquaculture has impacts
3
  • Habitat conversion Escape of
    exotics
  • Antibiotic chemical use Social labor
  • Benthic biodiversity Feed
    management

4
Solution
4
  • Standards for certifying aquaculture products

5
WWF has expertise to create standards
5
  • Rainforest Marketing 1980s
  • Forest Stewardship Council 1990s
  • Marine Stewardship Council 1990s
  • Marine Aquarium Council 1990s
  • Protected Harvest 2000
  • Climate Savers - 2000s
  • New Program for IT Industry 2007
  • Aquaculture Dialogues 2000s

6
Process
6
  • Global initiative
  • Multi-stakeholder
  • Open and inclusive
  • Transparent
  • Based on sound science
  • Measurable standards
  • Consensus-based
  • ISEAL compliant

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Objectives of the Dialogues
7
9
  • Develop environmental and social
    performance-based standards
  • Measurably reduce the critical impacts of
    aquaculture
  • Help strengthen the economic viability of
    aquaculture

8
Aquaculture Dialogue Standards - Timeline
8
  • Tilapia . Fall 2009
  • Pangasius .. February 2009
  • Oysters Q2 2010
  • Clams .. Q2 2010
  • Mussels .. Q2 2010
  • Scallops ... Q2 2010
  • Abalone Q2 2010
  • Shrimp . Q3 2010
  • Salmon . Q3 2010
  • Freshwater trout .. Q3 2010

9
Aquaculture Stewardship Council
9
  • The ASC will offer farm level annual
    certification
  • By accrediting third-party Certification Bodies
    (CB) that are ISO 65 compliant
  • The ASC will initially offer certification for
    10-12 aquaculture commodity species, which are
    salmon, shrimp, Pangasius, tilapia, freshwater
    pan trout, cobia, Seriola, oysters, mussels,
    clams, scallops, and abalone.
  • The ASC standards will focus on Environmental /
    Social / Chain of Custody
  • To offer value to retailers, reduce cost to
    producers, and reduce confusion to consumers the
    ASC will partner with GFSI members that offer
    Food Safety standards. Thus offering
    one-stop-shopping for certification.

10
Aquaculture Stewardship Council
10
  • Environmental
  • Social
  • Chain of custody

Global Food Safety Initiative - GFSI
BRC
SQF
GlobalGAP
Others . .
11
Further expectations on standard
11
  • No duplications one CoC cert one farm stop
    auditing, etc
  • Inclusion of recognized food safety and good
    agricultural practice stds, (GG, SQF, and
    others). Common platform (GFSI?)
  • Alignment with MSC (CoC, governance and
    legitimacy, logo)
  • Fast introduction, much is ready for use food
    safety standards, CoC (MSC model), Aquaculture
    dialogues
  • Assure inclusion of social criteria in ASC
    standard
  • Managing risk of exclusion of smallholders (group
    certification, producer org and tech support,
    etc)
  • Producer Support programmes to support and
    guarantee supply

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Aquaculture Stewardship Council
13
Aquaculture Stewardship Council
13
  • May take 24- months to develop the independent
    ASC
  • WWF has hired staff Summer 2009 to create the
    ASC WWF is currently seeking funding partners
    for this Director position totaling 500,000
    Euros for two year office.
  • This Director is tasked with 1) Sourcing
    potential partners from the private sector 2)
    Source potential funding for start-up costs 3)
    Update business plan and projections 4) Create
    the administrative and institutionalization of
    the ASC (governance, by-laws, etc) and 5) ASC
    set up office, web-site, staff, etc.

14
Aquaculture Stewardship Council
14
  • Director will report to WWF-US Aquaculture
    Managing Director (Jose Villalon) and the 4-5
    member Steering Group.
  • With support of temporary Steering Group of four
    to five individuals .
  • An Advisory Group of multi stakeholder sector
    from seafood retailers, global producers, feed
    manufactures, and NGOs. It is expected of 20-35
    representatives.
  • Steering Group and Advisory Group could form the
    future Board of Directors for the independent ASC
    but not necessarily.
  • WWF has partnered with IDH to help develop the
    independent Aquaculture Stewardship Council.
    Other potential partners being sought.


15
Proposed Developmental Stage Advisory Group
16
Get involved
16
  • www.worldwildlife.org/aquadialoguesaquacultureinf
    o_at_wwfus.org

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