Commercial Service Eastern Africa

1
Global California Silicon Valley Bank April 3,
2009 Karl Kailing US Foreign Commercial
Service US Department of Commerce
2

• California Global Exports

Source US Department of Commerce
3
California Global Exports Leading Sectors
Total 08144,813,262,592

Source US Department of Commerce
4
California Exports 2004-2008
Source US Department of Commerce
5
Middle EastTotal 08 4,470,546,519

Source US Department of Commerce
6
North AfricaTotal 08 540,864,001

Source US Department of Commerce
7
Sub Saharan AfricaTotal 08 776,224,222

Source US Department of Commerce
8
Californias Global Markets
9
Middle East and AfricaBest Prospects

• Telecommunications Services and Equipment
• Environmental/Clean Technologies
• Computer Hardware/Software
• Transportation Equipment
• Advanced Machinery

10
Case 1 EgyptTelecommunications Sector

• 3.3 billion market in 2007/8
• Mobile services constitute 80 of industry
  revenue
• 43 million cell phone subscribers (January 2009)
• 12 million fixed lines/14 million capacity
• 12 million households have internet access
  720,000 broadband
• Internet Penetration 17

11
Egypt Telecom Sectoral Growth 2000-2009
12
Egypt Telecom Best Prospects

• Cell Phones
• GPS
• Voice Over Internet Protocol (VOIP)
• WiFi/Wireless Network Solutions

13
Case 2 South AfricaSolar Market

• Average 2,500 hours of sunshine per year
• Solar radiation levels between 4.5 and 6.5 Wh/m2
  per day
• 70,000 households, 250 clinics and 2,100 schools
  currently have photovoltaic panels - 1,000 are
  added per month
• Rising cost of coal beginning to bridge
  affordability gap

14
South Africa National Solar Water Heating
Program

• Rollout Program in Western Cape and KwaZulu-Natal
• Led by Department of Minerals and Energy and
  Central Energy Fund
• Focus on mid high income households
• Desired Outcomes
• Produce national standards for solar water
  heaters
• Write a code of practice
• Market awareness to determine savings when using
  solar water heater
• Determine models for financial aid

15
South AfricaSolar Market Opportunities

• Solar Home Heating Systems
• Proposed 100 MW Concentrated Solar Power (CSP)
  plant tested in Barstow, Ca. and favored by
  Eskom (power utility)
• Future Power Plant Production - Eskom aims to
  produce 1,600 MW of solar energy by 2025

16
Recommended Entry Strategies

• Establishment of a local representative, agent,
  or distributor
• Alternatively, selling through established
  dealers
• Establishing a full dealership/subsidiary
  operation, particularly for big-ticket items
• Close communication with distributors and
  customers to exchange information and ideas on
  market trends

17
Resources

• Silicon Valley Export Assistance Center
  (buyusa.gov/siliconvalley)
• International Trade Administration
  (www.export.gov)
• Export-Import Bank of the United States
  (www.exim.gov)
• United States Trade and Development Agency
  (www.ustda.gov)
• Overseas Private Investment Corporation
  (www.opic.gov)
• United States Department of Energy (www.doe.gov)
  Renewable Energy Initiatives!
• United States Department of State (www.state.gov)
• United States Trade Representative (www.ustr.gov)
• United States Agency for International
  Development (www.usaid.gov)
• And several more

18

• Karl Kailing
• Silicon Valley US Export Assistance Center
• 55 S. Market Street suite 1040
• San Jose, Ca 95113
• Karl.kailing_at_mail.doc.gov
• 408-535-2757 x.103