Stickiness, the Locked Door, and Monkey See, Monkey Do

1
Stickiness, theLocked Door, and Monkey See,
Monkey Do
2
The Locked Door The Secret Life of Snap Decisions

• Primed for Action Scrambled Sentences
• (1) aggressively, bold, rude, bother, disturb
• intrude, infringe
• (2) respect, considerate, appreciate, patiently,
• yield, polite, courteous
• Steel Aronsons Stereotype Threat
• Race identification and educational performance

3
The Stickiness Factor

• Sesame Street as an educational virus that
  triggered a learning epidemic
• The stickiness of a message is a measure of
• how memorable it is.
• e.g., Yale University tetanus shot experiment and
  the clutter problem
• e.g., URs 2005 be careful when walking email
  after it snowed

4
Stickiness Factor Sesame Street

• Kids dont watch t.v. when they are stimulated
  and look away when theyre bored. They watch
  when they _________ and they look away when
  theyre __________.
• Sesame Streets innovative blend of Muppets and
  adults grew out of a desperate desire to be
  sticky.
• each shows success was based on eye-tracking
  research

5
Stickiness

• Blues Clues
• How are Sesame Street and Blues Clues
  different?

6
The Wisdom of Crowds Independence

• finding the party on Friday
• and Saturday nights and the
• herds of UR students
• wandering around campus in
• something of a circular mill
• herding and NFL coaches 4th down decisions
• imitation and social proof
• e.g., Milgrams staring into the empty sky
  experiment
• crowd sizes and responses
• ( 1 person tiny fraction of public)
• ( 5 persons 4 times as many)
• (15 persons 45 stopped and stared)
• (20 persons 80 stopped and stared)

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The Wisdom of Crowds Independence

• information cascades
• (aggregate information like the Stock Market
• or casinos or voting systems)
• e.g., plank roads (8 vs. 4 years durability)
• e.g., telecoms and 1,000 annual growth
• good information cascades
• e.g., the humble screw
• Collective decisions are most likely to be good
  ones when theyre made by people with diverse
  opinions reaching independent, non-sequential
  conclusions, relying primarily on their own
  private information.

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Malcolm Gladwells Blink and Thin Slicing

• Our brain uses two very different strategies to
  make sense of many situations and to process the
  extraordinary amount of data we are
• constantly processing (1) conscious and (2)
  unconscious
• The latter operates entirely below the surface of
  consciousness.
• Fast and Frugal you often know something and
  respond
• accordingly before you fully understand and can
  explain it

9
Speed-Dating, the Storytelling Problem, and Group
Decision-Making

• Task
• (1.) break into teams of 2 students
• (2.) come up with 1 question that you would want
  to ask everyone you met in a speed-dating
  scenario
• (3.) vote as a class (crowd) on the 4 favorite
  questions
• (4.) try to come up with reasons for your
  preferences-votes