Building Bridges: SACS Web Strategies Mesh with Integrated Marketing Communications Plan

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• Building Bridges SACS Web Strategies Mesh with
  Integrated Marketing Communications Plan

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Key Development Points

• Integrated Marketing Communications Plan
• Campus-wide action plan for implementation of web
  structure
• College and department/unit intranet sites
• Compliance Certification Report and web strategy
  connection
• On-going web maintenance and assessment

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Integrated Marketing Communications

• A systematic targeted approach to developing,
  delivering, managing, and evaluating a wide range
  of institutional messages sent from various
  departments to various audiences

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Integrated Marketing Communications

• Consistent graphic and editorial identities,
  combined with key marketing messages, create the
  cornerstone of a successful integrated marketing
  communication program and are essential to the
  successful positioning of our institutions

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Why integrated marketing communications?

• To name a few reasons
• Competitiveness
• Assessing effectiveness
• Improve relationships with myriad stakeholders
• Changing demographics
• Complexity of our institutions

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Why integrated marketing communications?

• At Loyola
• New president/new vision/new graphic
  identity/concern with image
• Ambitious new strategic goal
• Changing demographics
• Refined enrollment management
• Concern with retention
• Capital campaign
• Expanding alumni program

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Goals of Loyolas Integrated Marketing Plan

• To determine perception by key internal and
  external audiences through the gathering of data
• To bridge any gaps between how we want the
  university to be perceived (based on mission) and
  how we are perceived
• To develop communications and image goals
• To increase a sense of collaboration and
  ownership among internal audiences
• And...

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To enhance our image to achieve strategic goal

• As a CATHOLIC, JESUIT university, Loyola
  University New Orleans seeks to be one of the
  leading comprehensive universities in the nation,
  as measured by the QUALITY of its faculty and
  staff, the strength of its curricula, the
  effectiveness of its support services, and the
  EXCELLENCE of its graduates. In pursuit of this
  goal, the university fosters a RIGOROUS, critical
  education that is dedicated in the IGNATIAN
  TRADITION to truth, SERVICE, and JUSTICE.

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Plan for Web Structure and Design

• Primarily developed to benefit external and
  internal viewers
• consistent navigation paths
• internal communications site for each unit
• Working environment where departments update and
  manage their sites and provide current
  information to external and internal audiences
• Campus-wide agreement on main navigation links
  for academic and non-academic areas

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Needs assessment

• Resources
• hardware and software needs across campus
• Staffing needs
• Web Team
• Department web supervisors
• Training
• Contribute
• Control parameters for URL changes

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http//www.loyno.edu/
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Consistency in navigation paths
ACADEMIC
NON-ACADEMIC

• Our Mission
• Programs of Study
• Faculty/Staff
• Student Opportunities
• Facilities
• Scholarly Activities in the Department
• Student Successes
• Alumni Successes
• News and Calendar of Events
• Resources for Students
• Code of Ethics
• Department Intranet

• Our Mission
• Staff
• Employment
• Benefits
• Forms
• Payroll Schedules
• Holiday Schedule
• College Work Study Program
• Human Resources Policies and Procedures
• Feedback Form
• Code of Ethics
• Department Intranet

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College of Arts and Sciences
http//cas.loyno.edu
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Department of English
http//cas.loyno.edu/english
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http//www.loyno.edu/studentaffairs/
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http//www.loyno.edu/orientation
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Intranet sites

• College, department, and unit, intranet sites
• Password protected/ faculty and staff
• http//cas.loyno.edu/english/intranet/
• Policies and Procedures
• Planning and Assessment Documents
• Minutes - Department and Faculty Meetings
• Information located in each department and is
  linked to Compliance Certification Report
• Benefits of historical archives of documents
  within the intranet sections

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http//cas.loyno.edu/english/intranet/
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Compliance Certification Process

• General info for faculty and staff
• http//www.loyno.edu/sacs
• Divisional meetings and campus communications
• Compliance Certification Report - grid
• the most significant consideration is making it
  easy to follow and as streamlined as possible for
  off-site and on-site reviewers.. (COC Guidelines
  for Communicating Information Electronically)
• Loyola utilized the SACS recommended electronic
  submission format adopted from ETSU
  http//www.sacscoc.org/techguidelines.asp

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SACS website
http//www.loyno.edu/sacs
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http//sacs.loyno.edu
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http//sacs.loyno.edu/compliance.php
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http//sacs.loyno.edu/documents.php
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Compliance Certification Report

• Narratives
• Shared folders for authors of narratives
• Review by SACS Liasion
• Web review of narratives by the Leadership Team
• Feedback and modifications

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Narratives

• Direct links from the supporting narratives to
  information populated on website
• http//sacs.loyno.edu/3_4_9.php
• Keep it simple.
• Be consistent.
• Maintain specificity and relevancy of documents
  and narrative.
• Consider the use of simple navigation.
• Excerpt from SACS Guidelines for Communicating
  Information Electronically

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Benefits

• External
• Provides viewers with clear navigation paths to
  information
• Internal
• Positive support from academic and non-academic
  areas in providing documention for SACS
  Compliance Certification Report
• Development of intranet as a campus-wide
  information tool and communication source
• Simple process of linking requested information
  from existing websites to Compliance
  Certification Report

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Benefits

• Integrated working environment reports directly
  from the unit source of the requested information
  to the Compliance Certification Report
• Web strategy that fully supports the electronic
  submission of the Compliance Certification
• Consistent web presentation which is the same
  goal of Integrated Marketing Communications

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Presenters Contact Information

• Dr. John CornwellAssistant Provost for
  Institutional Effectivenessand Assessment
  cornwell_at_loyno.edu
• Donna GoforthWeb Information Manager
  dgoforth_at_loyno.edu
• SACS-COC PowerPoint Presentation
  http//www.loyno.edu/sacs/documents/sacs_
  pres.ppt
• SACS Internal Reference Website
  http//www.loyno.edu/sacs
• SACS Electronic Documentation of the Extent of
  Compliance Website http//sacs.loyno.edu