This resource, developed by a teacherpractitioner, is freely available to you through the Enterprise

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• This resource, developed by a teacher/practitioner
  , is freely available to you through the
  Enterprise Network. It maybe adapted for use,
  within schools to support the delivery of
  enterprise and the development of enterprise
  skills.
• These resources may not be sold or in any way
  distributed for financial gain.

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Ursuline High School Business and Enterprise
Week
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Dragons' Den is a series where entrepreneurs
pitch their ideas for a business to secure
investment finance from elite business
entrepreneurs
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The Challenge

• You will have 3 days to form teams, devise your
  business define your market. You need to be able
  to describe who exactly is going to buy your
  product or use your services and why.
• You will then have to put together a pitch for
  investment from the Dragons. Why is your
  business going to be a sure fire success.
• On the 4th day 3 local entrepreneurs, our Dragons
  will come along to be our dragons and they will
  choose the winner and give you all feedback on
  your business ideas.  They will ask you questions
  to test your ideas. .  They will then also give
  feedback on your chosen business idea and judge
  the winners.
• On Friday the winning team will travel to HSBC HQ
  in Canary Wharf to compete against other teams
  from all around London to be HSBC Dragons Den
  Champions.
• This is a simulation, it is not real it is an
  activity designed to get develop your
  entrepreneurial skills. You will be judged on how
  likely your business idea is to succeed. 

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The Dragons
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Diana Mason
Mason and Ball Diana Mason is the current Chair
of Wimbledon Women in Business and networking
group of local business woman. She also runs
Mason Ball Services Ltd. - Independent
Financial Advisers Est. 1972 Mason Ball Ltd..
Insurance brokers for individual corporate
clients. Est. 1947
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Josu Shephard Jakabel Ltd and Dove and Tail
Ltd Dove Tail ltd was launched in June 2004 by
Josu Shephard MBA, a well known personality in
the world of furniture. She began her career as a
thirteen year old 'Saturday Girl' in her familys
business Courts. She made furniture her career
and gained additional and very valuable
experience with the Swedish giant IKEA as UK
Furniture Range Manager, then returning to the
family firm as Director of Overseas Sourcing.
Josu has literally travelled thousand of miles
sourcing the very best of suppliers,
manufacturers and materials, including China,
Malaysia, Vietnam, Philippines, Brazil and
Europe. Dove Tail Ltd offers a range of
services to Groups, Independent stores, new
entrants to the market and others who wish to
develop and increase their business.
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Tudor Jones HSBC
Tudor Jones' 30 year career with HSBC which he
joined as Midland Bank from University has taken
in jobs in Head Office and branches ranging from
looking after PLCs, owner managed businesses,
companies in difficulty and internal audit. His
last job was as Branch Manager at Sloane Square
and was Maggie Thatchers personal banker. He now
looks after diplomats and high profile overseas
figures balancing business development against
the risks of money laundering.
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• The Challenge
• Four days to find out whether you have got what
  it takes to become and entrepreneur How much do
  you want to win the prize?

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• YOU WILL NEED TO
• work in teams
• Research and come up with a business idea
• Produce a range of materials to prove to our
  Dragons that your business is worth investment
• Develop your presentation
• Present your idea in your teams to the Dragons

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YOU WILL BE JUDGED ON HOW PROFITABLE YOUR
BUSINESS IS LIKELY TO BE! Is there a market
for your product or service? Is there
innovation? Is there something different? What
is your UNIQUE SELLING POINT? Who is going to
buy your product and service and Why
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• YOU WILL ALSO BE JUDGE ON WHETHER YOU DEMONSTRATE
  THE FOLLOWING SKILLS
• Team work
• Creativity
• Working to a deadline
• Presentation skills
• Selling
• Passion
• Confidence
• IT skills.

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The Pitcher's Bible The productYou have to be
doing something unique. If you're opening a
sandwich shop, remember there are a thousand
other sandwich shops. What makes you different?
If you can't say, in one single sentence, what
makes you different, then you don't have a
difference. If it's too complex to explain then
it's probably too complex to understand. Know
what makes you different.
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The Pitchers Bible

• The ImpactYou have to have a nose for an
  opportunity. What's an opportunity? When you can
  sell to someone else and make a profit. So know
  the price of your product. (eg Luxury branded
  goods) Know the market that you're planning to
  sell it to. Have a way to prove all of this to
  the investor that you're pitching to. In doing
  this, you aim to show them that there is an
  opportunity and that you know the size of it. The
  size of the opportunity will translate directly,
  to that investor, the value of your company.

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• The Pitcher's Bible
• The InvestorThe first thing a person has to
  understand when pitching a business is what an
  investor is looking for. An investor is asking
  three questions
• Is there a market?
• Is there an innovation?
• Is there something here that is different?

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The Pitcher's Bible PresentationIf you're an
entrepreneur and you're pitching, be aware that
the investor is looking at how well you present,
how well you dress, how you carry yourself, how
open you are to taking criticism and feedback.
They're evaluating you as much as they're
evaluating the company, the numbers and
everything else.
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Any Questions??????
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On the paper provided

• Your Name
• What you could best contribute to your team
• Presentational skills
• Creativity/Artistic skills
• Marketing material and plan
• Pricing
• What else

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Speed Networking

• Talk to people you dont know not just the
  people you came in with
• Find out about peoples passions, interests and
  skills presentational skills, art and design,
  planning how can they best contribute to your
  team
• It just a bit of fun! But it should help you to
  get to know your team mates. Make a note of the
  names of students with whom you think you could
  work well
• No double dating. When the whistle blows, you
  must change partners no clinging to the next
  person and saying stay with me stay with me!

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Decide on your teams Write names down on a
list List the skills you think as a team that you
are able to bring to this challenge
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Business Ideas
What are you passionate about? Solve some-ones
problem Fulfill the customers wishes - The
important things, health, relationships, how
people see you, money career Something different,
something new, something better, something
desirable something some market segment is really
going to want
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• Team Working allocating tasks
• Describe business and have a Marketing Plan
• Branding logos, jingles, etc
• What are you going to have to show, flyers,
• Mock ups, poster, product lists, website,
  adverts, pictures of products
• Presentation
• Each Team agrees an Action Plan
• with timetable
• Who is doing what
• Deadline lunchtime

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Ask the Experts Marketing Gurus Carmel Suthons
North and South PR Johan Hewett UK Ireland
Brand Business Development Manager for Arniston
Bay wines Business Women Catherine Green
Scrubbers Diana Colquhoun Flower Power Garden
Design
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• Team Working allocating tasks
• Describe business and have a Marketing Plan
• Branding logos, jingles, etc
• What are you going to have to show, flyers,
• Mock ups, poster, product lists, website,
  adverts, pictures of products
• Presentation
• Each Team agrees an Action Plan
• with timetable
• Who is doing what
• Deadline lunchtime

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In your presentations you must show
Research Find out and give evidence of what
customers want, define who your customers
are Product show that your product that
satisfies your customers needs Price Get the
price right so your customers can afford it but
also you must be able to make a profit Promotion
show how your customer knows about the
product Places show that the product is for
sale in places convenient to your customers
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Women in Business Bespoke stationery Inventories P
ublic relations Graphic Designer. Branding,
Corporate identity Financial Services UK tax
advisory and compliance service Interior Design
and Property agency property search Tailor made
cakes for all occasions Architect and
designer Complementary therapies Ladies clothes
shop sizes 16-30 Beauty therapist International
furniture consultancy Accountant Herbal life
distributor Bespoke wedding stationery Business
consultancy Kinesiology-complementary therapy Pet
sitting Café/restaurant Specialist shops Event
management Jewellery parties
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http//www.everywoman.co.uk/everywomanAwards/Winne
rsfinalists http//www.bbc.co.uk/dragonsden Look
at the profiles of past participants and follow
the fortunes of their business idea http//www.st
arttalkingideas.org/ http//www.starttalkingideas
.org/ambassadors/youngentrepreneurs.php http//ww
w.princes-trust.org.uk Self-Assessment
tests http//www.businesslink.gov.uk/bdotg/action
Shell Livewire
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Pitching

• Preparation, Preparation, Preparation
• Then practice
• The elevator pitch
• Keep it simple
• Key message
• Look good
• Stay cool under pressure
• Be firm but polite

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Tell them what you are going to tell them, tell
them again, sum up and tell them what you have
told them Why are people going to buy what you
are selling what is in it for them! What
problem is it going to solve? Why should the
dragons choose you The important things, health,
relationships, how people see you, money
career Dont talk about yourselves what you have
done, talk about what you can do for the dragons,
your market and how you have fulfilled the
judging criteria Have a script Practice Plan for
questions Practice and them practice again
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Must Have in your Presentation

• Marketing Plan and Materials
• Price and how that will make a profit on one
  sheet to give to Dragons with amount of
  investment
• Cartoon of your ideal customer with description
  of your market
• PowerPoint but not to use that as a script
• Passion, Passion, Passion

• All of you must contribute
• Business Plan start small
• Talk specifically about your USP
• What is new, what is different
• Tell them the impact your product is going to be
  the need/gap it is going to fulfill
• Strapline one line that sums up your business

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Desirables

• Logo
• Filmed images with music and or voice over
• Book your time with Miss Damcova
• Photos

• Drama
• Jingles
• Elevator Pitch
• Physical example of product

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• Why Dragons must invest in your business
• Then your elevator pitch the 5 -10 reasons why
  its going to make a profit, why people are going
  to be desperate to buy your product or use your
  service
• USP
• Say it say it again and say it at your conclusion
• Look directly at the dragons all of you SMILE
• Sort out technical difficulties use whiteboard
  pens
• Who is going to answer questions what are your
  answers?
• What do you want the money for?
• Who are your market
• Why is going to make a profit /Make a difference
• Keep cool and look them in the eye
• If details still need to be worked out say so