Presentation by: Jim Grey General Manager Ontario Soybean Growers - PowerPoint PPT Presentation

1 / 23
About This Presentation
Title:

Presentation by: Jim Grey General Manager Ontario Soybean Growers

Description:

Auto Industry Competitiveness. 18. Opportunities. Proximity and competitiveness of ... Ontario Auto Industry. Renewable Energy. Academic and Government focus ... – PowerPoint PPT presentation

Number of Views:24
Avg rating:3.0/5.0
Slides: 24
Provided by: jamesg150
Category:

less

Transcript and Presenter's Notes

Title: Presentation by: Jim Grey General Manager Ontario Soybean Growers


1
Presentation byJim GreyGeneral ManagerOntario
Soybean Growers
Commercialization
2
  • We have tremendous opportunity!

3
  • IF
  • We can master the commercialization cycle
  • We will have SUSTAINABLE success

4
The Commercialization Cycle
5
Commercialization is not a set of disconnected
activities
Production Development
?
Regulatory Legal
?
?
?
Market Needs Assessment
Processing
?
?
Innovation / Product Development
?
Marketing PR
?
Supply Chain
Market Acceptance
6
If we view Commercialization as a structured
cycle we can exploit it
Market Needs Assessment
Market Acceptance
Innovation / Product Development
Production Development
Processing
Supply Chain
Marketing PR
Regulatory Legal
7
WE can
  • Stimulate economic growth
  • Rural and Urban

8
WE can
  • Stimulate economic growth
  • Rural and Urban
  • Capture value at the Farm Gate

9
WE can
  • Stimulate economic growth
  • Rural and Urban
  • Capture value at the Farm Gate
  • Offer consumers safe, secure, domestic
    alternatives

10
WE can
  • Stimulate economic growth
  • Rural and Urban
  • Capture value at the Farm Gate
  • Offer consumers safe, secure, domestic
    alternatives
  • Export our capabilities

11
Drivers
  • Push
  • High/Unstable Energy and Petroleum costs
  • Low Agricultural commodity prices
  • Farm gate income
  • Mature agriculture industry markets
  • Low/no growth
  • Differentiated by price alone
  • Supply chain interventions
  • Agricultural capacity
  • What do we do withversus here is what we need
  • Regulatory
  • Pull
  • Social and Consumer trends
  • Healthy lifestyles
  • Diet versus medicate
  • Renewable focus
  • Industry trends (need for profit)
  • in
  • out
  • Regulatory
  • Eg., Labeling

12
Commercialization Cycle
Market Needs Assessment
Market Acceptance
Innovation / Product Development
Processing
Production Development
Supply Chain
Marketing PR
Regulatory Legal
13
Commercialization Cycle
Market Needs Assessment
Market Acceptance
Innovation / Product Development
Production Development
Processing
Supply Chain
Marketing PR
Regulatory Legal
14
Opportunities
  • Proximity and competitiveness of food cluster
  • Golden Horseshoe, NE US, Midwest

Ontario is within a days drive of 130 Million
Canadian and American Consumers
15
Opportunities
  • We are competitive in the G7.
  • Is that relevant?
  • Is that enough?
  • We must be forward looking.

16
Opportunities
  • Proximity and competitiveness of food cluster
  • Golden Horseshoe, NE US, Midwest
  • Ontario Auto Industry

17
Auto Industry Competitiveness
18
Opportunities
  • Proximity and competitiveness of food cluster
  • Golden Horseshoe, NE US, Midwest
  • Ontario Auto Industry
  • Renewable Energy
  • Academic and Government focus
  • Growing awareness of healthy alternatives

19
Opportunities - Soybeans
  • Tremendous academic and government research base
    in Ontario
  • Research and innovation partnerships
  • Soy 20/20
  • Structured for IP compatible grower agreements
    from the farm up through the industry
  • Engaged, efficient and knowledgeable growers

20
Ontarios Opportunity
Specialty High Value Specialties
Commodities High Value
Specialization
Value
21
Challenges
  • Global competition
  • Other geographies poised to supply
  • US
  • China
  • Border crossing with our largest trading partner
  • A sustainable producer community
  • Lack of scalable industrial base
  • Local processing
  • Specialty processing
  • Canadian regulatory environment
  • Safe
  • . . . but slow
  • Getting the attention of Industry
  • Industry needs to want to do this in
    Canada/Ontario
  • An integrated, shared view of success with the
    processor community

22
The Processing Gap
Market
  • Processor
  • Commodity Focused
  • Infrastructure
  • Safe/Secure
  • IP Capable
  • Producer/Grower
  • Innovative
  • Efficient
  • Flexible
  • Motivated

23
Path Forward
  • Work together to create an integrated, compelling
    rational agenda for Ontario Agriculture
  • Growers
  • Processors
  • Industry
  • Academia
  • Government
  • Trade partners
  • Work closely and in partnership with our
    regulatory system to streamline the process and
    focus on the true critical issues that affect our
    long term success
  • Think not in terms of artificial barriers but
    programmatic gateways
  • Aggressively court Industry with our integrated
    story with specific opportunities for growth and
    the potential for focused long term investment
    and partnerships.
Write a Comment
User Comments (0)
About PowerShow.com