Product-Process Matrix

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Product-Process Matrix
PRODUCT STRUCTURE
2
Product-Process MatrixMovement along the Diagonal
Rarely does a company move directly from one cell
on the diagonal to another. Usually, due to a
internal decision or a external factor, a company
follows one of two paths the red path (over
down) OR the green path below (down over).
3
Product-Process MatrixMovement along the
Diagonal (continued)
Which path red or green can be described as
Conservative, puts pressure on Manufacturing,
and results in Opportunity Costs? Which path
red or green can be described as risky, puts
pressure on Marketing/Sales, and results in
out-of-pocket costs?
4
Service Process Matrix