An IndustryDriven Regional Collaborative Project Region 10

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Contextualization of Green

• An Industry-Driven Regional Collaborative
  ProjectRegion 10
• CCCEWD/CALED ConferenceApril 16, 2009

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Overview

• Currently it seems that everything is turning
  green
• What does this mean?
• Why is this important?
• What are the opportunities?
• What we are doing?

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What does this mean?

• Sustainability
• Development that meets the needs of the present
  without compromising the ability of future
  generations to meet their own needs The
  Brundtland Commission, 1987

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What does this mean?

• Green Job
• An occupation that 1) directly works with
  policies, information and materials and/or
  technologies that contribute to minimizing
  environmental impact, and 2) requires specialized
  knowledge, skills, training or experience
• Green Firm
• An organization that provides products and/or
  services that are aimed at utilizing resources
  more efficiently, providing renewable sources of
  energy, lowering green house gas emissions, or
  otherwise minimizing environmental impactCenters
  of Excellence, 2009

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Why is this important?

• The Green Economy will impact all industries
• According to Thomas Friedmans book Hot Flat and
  Crowded the key factors of why green is
  important are
• Energy Supply and Demand
• Petropolitics
• Climate change
• Energy poverty
• Biodiversity loss
• Additional factors include
• New and more stringent regulations and standards
• Stakeholder expectations and consumer demand

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Why is this important?

• According to two studies performed by the Centers
  of Excellence in the Bay Area and the Central
  Valley
• Over 70 percent of employers indicated they had
  at least some difficulty recruiting non
  entry-level employees with adequate skills and
  work experience
• Employers expressed great interest in education
  programs that can be developed by community
  colleges, including student internships
• Employers indicated that an A.A. degree in a
  green subject area was not a priority for hiring
  employees. A short-term certificate is more
  desirable to employers hiring employees in the
  green economy

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Why is this important?

• The Environmental Defense Fund reports in their
  Green Jobs Guidebook
• New environmental initiatives focused on
  renewable energy, energy efficiency, carbon trade
  accounting, green house gas emissions, etc. will
  generate significant job growth
• These jobs will require new skills and knowledge
• Many of the green jobs defined are in traditional
  industries (e.g. manufacturing, installation,
  fabrication and etc.)

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Why is this important?

• According to the California Air Resources Board
  in their AB32 Scoping Plan Supplemental
  Evaluation Economic Analysis Report, at least
  100,000 new jobs will be created in California in
  response to the Global Warming Solutions Law
  (AB32)
• An additional element driving the green economy
  includes the recently signed Federal Stimulus
  Package that has allotted 787 billion to support
  economic growth with an estimated 50 billion
  slated for CA

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What are the opportunities?

• Business will need knowledgeable skilled workers
  to assist them in implementing sustainable and
  green practices and technologies
• The California Community Colleges have the
  opportunity to provide the skilled workers
  industry requires while supporting the growth of
  the green economy

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Contextualization of Green

• Concept developed by the Workplace Learning
  Resource Center Initiative in conjunction with
  Cuyamaca College, the Advanced Transportation
  Technology and Energy Initiative and The
  Environmental Training Initiative
• An industry driven regional collaborative in
  Region 10
• Cuyamaca -Grossmont Community College District
• Imperial College
• Palomar College
• MiraCosta Community College District
• San Diego Community College District
• Southwestern College

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Objectives

• Build a green workforce that addresses the need
  for workers knowledgeable in sustainability and
  green technologies
• Integrate new workplace basics in support of the
  Green Economy
• Position CA Community Colleges as leaders in
  sustainability and green technologies training
• Provide CA Community College faculty with
  resources and tools for integrating
  sustainability topics into their curriculum

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The Project

• The program will target
• Employers who want to make general or
  industry-specific sustainability training
  available to their employees
• Community college faculty looking for resources
  and methods to integrate sustainability into
  their curricula

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Methods of Delivery

• Contextualization of Green will feature a series
  of industry-specific sustainability workshops for
  business and community college faculty
• The curriculum will include five 4-hour courses
• Introduction to Sustainability
• Three industry-specific courses
• Contextualization of Green for faculty

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Methods of Delivery

• Employers and faculty will have a central point
  of communication (phone number and web site
  supported by existing Workplace Learning Resource
  Initiative infrastructure)
• Upcoming workshops, industry news and events,
  resource library of green resources and partners,
  participant materials, effective practices
  cross-links to regional colleges and partners
• Instructional materials will be accessible to
  colleges statewide the WpLRC WELL

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Methods of Delivery - Business

• Programs will be developed in conjunction with
  industry to provide relevant and valuable
  training that meet specific industry needs
• Industry-specific workshop selection will be
  based on local workforce studies (e.g.
  healthcare, hospitality and tourism, life
  sciences, communications, military, etc.)
• Courses will be available to incumbent workers
  and new employees using non-credit, fee-based and
  contract education modalities at partner
  colleges, in community classrooms and at industry
  sites

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Methods of Delivery - Business

• This format will serve as a model for adding
  additional industry-specific courses and
  faculty-training programs as needed
• Serve as a Pilot program for offering
  industry-specific sustainability workshops
  statewide

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Methods of Delivery - Faculty

• Faculty Contextualization of Green will developed
  in conjunction with industry and leaders in green
  education
• Faculty specific trainings will be held and will
  include tools, resources and methods for
  integrating sustainability topics and relevant
  and practical interactive learning opportunities
  that meet the needs of the emerging Green
  Economy
• Train-the-Trainer workshops for community college
  faculty and contract education departments
  interested in offering Contextualization of
  Green workshops to businesses in their regions

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Workshop Content

• Workshops will include with relevant and
  practical interactive learning opportunities that
  meet the needs of the emerging Green Economy
• Content will feature major sustainability topics
  as well as address industry-specific
  sustainability topics as defined by advisory
  committee and based on industry need
• Terminology and Definitions
• Case Studies
• Check lists, tools and guides

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Workshop Content

• Top 10 Environmental Issues
• Climate Change
• Energy
• Water
• Biodiversity and Land Use
• Chemicals Toxics and Heavy
• Air Pollution
• Waste Management
• Ozone Layer Depletion
• Oceans and Fisheries
• Deforestation

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Workshop Content

• What is the Impact of Melting Glaciers
• Displaces and impacts people, wildlife and plants
• May accelerate climate change
• Rising Sea Levels
• Change in Weather Patterns
• Food Production
• Natural Disasters
• Opening of the Northwest Passage from Europe to
  Asia
• National Security
• Territory
• Natural Resources

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Workshop Content

• Case Studies
• IKEA Uses flat packaging which allows them to
  increase truck fill rate and save money on fuel
  costs. For example one of their employees noticed
  that the companys 88-centimeter KLIPPAN sofa was
  being shipped in a 91-centimeter box. This
  redesign allowed IKEA to fit four more sofas on
  each trailer
• FedEx Kinkos retrofitted over 95 percent of it
  1,000 branches with new energy efficient lighting
  and motion sensors. The upfront cost was 3,000
  to 10,000 per center but was able to earn back
  the savings in 12-18 months

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Workshop Content

• Kellogg Company featured a Spider-Man 2 toy in
  their cereal boxes in the summer of 2004 as part
  of the cross-promotion with Blockbuster. Kellogg
  soon found out that the batteries that gave the
  toy power contained toxic mercury. Kellogg was
  soon under public attack for this and the company
  offered to send a pre-paid return envelope to the
  17 million customers who received the toy

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Workshop Content

• McDonalds was able to avoid a similar situation
  as Kellogg Company by using something known as
  anticipatory issues management. By using this
  method they already knew about the issues with
  mercury in batteries and developed an alternative
  solution
• Using this method, McDonalds was also able to
  save money and low service levels when Hungary
  passed national recycling legislation. McDonalds
  already had a system in place to adhere to the
  new rules and guidelines

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Questions and Answers

• Barbara Fanning
• Southern Hub Director
• Workplace Learning Resource Initiative
• P 760.402.2378
• E barbara_at_mindswingconsulting.com
• Bob Cumming
• Statewide Initiative Director
• Workplace Learning Resource Initiative
• P 714.638.9745
• E bcumming_at_cccewd.net

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Thank you