Greg and the Empty Toilet Paper Roll

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Greg and the Empty Toilet Paper Roll
Mary Cover Jones Counterconditioning
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A Trip to Duke to Hear B. F. Skinner
Walden II A Utopian Novel Beyond Freedom and
Dignity Skinners plan for improving society
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Operant Conditioning
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First Generation Artificial Environment
Unidirectional Communication
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Second Generation Artificial Environment
Bidirectional communication
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Third Generation Artificial Environment
Synthetic environment is an identical
representation of the actual environment
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Fourth Generation Artificial Environment
Synthetic environment is indistinguishable from
the actual environment and the individual is
unaware that they have entered a synthetic
environment
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Operant Conditioning Shaping
Reinforcing successive approximations of the
desired response.
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John Watson and the Little Albert Study
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John Watson and the Little Albert Study
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Procedure of the Little Albert Study

• Albert initially showed no fear of the white rat
• The white rat was paired with a loud noise
• The white rat (CS) came to elicit a fear response
  (CR)
• Fear generalized to similar objects such a a fur
  coat
• Pavlovian conditioning may underlie some phobias