Your virtual professional community'' or '' membership and real engagement' How CILIP got from then

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Your virtual professional community.. or ..
membership and real engagement.How CILIP got
from then to now in 22 months and where we should
be headingEast of England ISG April 17th 2008
Lyndsay Rees-Jones Senior Adviser Membership
Services Unit, CILIP lyndsay.rees-jones_at_cilip.org.
uk
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• Participants in the process
• All the CILIP members
• Jill Martin, Director Knowledge and Information
• Alan Cooper, Web Manager
• Lyndsay Rees-Jones, Senior Adviser
• Ed Mitchell Community consultant
• Hilary Morris, Deputy Information Manager
• Stephanie Baxter, Web Editor
• Patricia McHugo, Web Officer
• Mark Taylor, Marketing Executive
• Louisa Myatt, Head Corporate Marketing
  Membership
• Sift Community consultancy agency
• cSCape Technical agency

lt December 2007
January 2008 gt
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Plan

• Brief history CILIP online communities
• Story 1 - CILIP membership elections 2007, the
  online communities and a homepage banner
• Story 2 Communities going forward
• Next steps

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Brief history CILIP online communities phase 1
Group leader
Member
Knowledge flows from Peer to peer
Knowledge flows peer to hub
CoP

HQ central
Membership boundary
Website pages Email lists Forums Blogs
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Brief history CILIP online communities phase 2
Group leader
Member
Social networks
Reporting
RSS
Interesteds with blogs

Membership Boundary porous
HQ central
Website as Hub pages Email lists Etc.
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Stage 1 - Web Team
Department of Knowledge Information
Website
Dept 1
Processes
E-newsletters
Dept 2
Web team
Magazines
Dept 3
Web Manager Web Editor Supporter Trainer
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Stage 2 - Community Team
Online community
Dept 1
Online communities team
Dept 2
Member
Website
Dept 3
Web team Communities lead Facilitator
Membership database
Other networks
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Stage 3 developing integration
Other networks
Departmentally relevant engagement Knowledge Feedb
ack from OC
Network advocates
Dept 1
Knowledge
Online communities team
Online community
Dept 2
Issues
Responses
Dept 3
Advocacy
Website
Web team Communities lead Facilitator Rep from
each dept
Member
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4. An alternative
Online community
Facilitator
Other networks
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Story 1
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The websites annual election page
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The websites election manifesto page
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The Council elections being discussed in
communities
First post 12/11/07 Replies at 30/11/07 142
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The website homepage gets a banner
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How that was possible
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Story 2
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(No Transcript)
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Issues?

• Expectations
• Engagement
• Enthusiasm
• Security
• Ethics
• .

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Focus and objectives going forward

• Marketing and visibility
• Increased participation encouraging, supporting
  and rewarding expertise
• Communication
• increased member engagement web numbers
  registered
• better communication between members and RS plus
  member to member
• Campaigning using as a tool to interaction
• Development of resources platform,
• Develop a Champions initiative

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http//communities.cilip.org.uk