Advising the Online News Site National College Media Convention, 10/26/06

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Advising the Online News Site
National College Media Convention, 10/26/06
Rachele Kanigel, San Francisco State University
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Why should online media go beyond simply posting
the newspaper on the Web?

• The media landscape is changing and aspiring
  journalists need to be prepared for it.
• Many student readers prefer to read online than
  in print.
• Online media provide new opportunities for
  storytelling and interaction with readers.
• New media is fun and exciting for students.

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What role should advisers play?

• Encouraging students to make the most of their
  online newspaper.
• Pushing breaking news.
• Exposing students to new media storytelling
  techniques.
• Training students in new media skills.

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What makes the Web different from print?

• Immediacy
• Multimedia
• Interactivity
• Space

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Immediacy

• The ultimate breaking news vehicle
• You can post stories, photos in a matter of
  minutes
• You can update a quickly changing story

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Multimedia features

• Sound
• Animation
• Video
• Slide shows

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Interactivity

• Comment features allow readers to respond to
  stories
• Polls are fun and involve the reader
• Interactive graphics help engage readers and tell
  stories in new ways

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Space

• Virtually unlimited room for
• Long, in-depth stories
• Documents
• Photos
• Graphics

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What you can do

• Train students in new media skills. That includes
  digital audio recording, video setting up polls
  and interactive features, creating slide shows.
• Encourage staff to use the Web site to break
  news. That means not only big stories but
  coverage of events, games, entertainment events.

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What you can do

• Familiarize yourself with the new media world.
• Look for ideas and inspiration at Interactive
  Narratives, Online News Association contest
  winners and professional and college news sites.

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What you can do

• Show students what other college papers are doing
  online.
• Encourage students to attend new media skills
  workshops at conferences like this.
• Send a delegation to Online News Association
  meetings.
• Bring in guest speakers from the new media
  profession.

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• QUESTIONS?