www'panaseanemall'org

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www.panaseanemall.org

• By Niko Atmadja
• ASEAN Foundation ICT4D ASEAN Collaboratory

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PAN ASEAN E-Mall

• E-Mall Initiative
• Research on e-commerce in developing countries
  that did not have e-commerce infrastructure,
  especially in electronic payment.
• Focus of the E-Mall is on SMEs
• E-Mall key objectives is not to generate revenue,
  but to build capacity.
• First operation June 2000

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Introduction of E-Mall

• 2000 Singapore PANasia Networking
• MOS (Mail Order System)
• 2004 Jakarta ICT4D
• iHTML (Inline HTML)

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Introduction to the E-Mall

• The E-Mall concept
• Virtual Mall with many shops inside
• Can create many virtual shops inside the E-Mall

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E-Mall Concept
Usual e-Commerce System
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E-Mall Concept
E-Mall
Buyer
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Introduction to the E-Mall

• Currently we have 19 shop owners from China,
  Indonesia, Laos, Malaysia, Mongolia, Nepal,
  Pakistan, the Philippines, Singapore and
  Thailand.
• We have 4 categories
• Arts Crafts,
• CD-ROM,
• Publications and
• Video

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PAN ASEAN E-Mall Overview
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PAN ASEAN E-Mall Overview
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PAN ASEAN E-Mall Overview
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Mall Category
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Introduction to the E-Mall

• Credit Card Payment System
• eNETS, Singapore
• Accept VISA MasterCard
• The need of Credit Card Payment
• Service to our buyer, easy payment
• 80 buyer from USA, Canada Australia

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SSL Encryption

• Protected with SSL Encryption
• 128 bit Encryption
• VeriSign Secure Site Pro
• The need of SSL Encryption
• Security. We also did not store the Credit Card
  number.
• Trust from buyer

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PAN ASEAN E-Mall Overview
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Infrastructure investment for PAN ASEAN E-Mall
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Introduction to the E-Mall

• We have approx. 400 products
• 80 on publications
• Top sales Shops
• Third World Network, Malaysia Publications
• Southbound, Malaysia Publications
• Inbar, China - Publications

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PAN ASEAN E-Mall Total Sales
Sales from 25 Oct 2003 31 May 2006
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PAN ASEAN E-Mall Overview
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PAN ASEAN E-Mall Overview
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E-Mall Features

• Shopping Basket
• Buyer no need to login to make purchases

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Advantages for SMEs on joining the E-Mall

• The E-Mall is already in operation for about 8
  years
• Very low joining fee (only USD1)
• No maintenance fee (no sale no pay)
• Only need to pay 20 commission if there is sale

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Advantages for SMEs on joining the E-Mall

• No need to pay for
• E-commerce website (Web Design Shopping Cart
  Application)
• Web Hosting
• Payment Gateway
• SSL certificate
• Easy to setup with 12 Steps Quick Start Wizards

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Advantages for SMEs on joining the E-Mall

• Secure payment processing system
• No promotional fee
• No limit in terms of total number of items to be
  displayed in the mall
• Can manage a shop directly, increase/ decrease
  items to be displayed

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Comparison with Other E-Mall
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PAN ASEAN E-Mall Commission

• 20 of every successful transaction

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ICT4D Commission
x

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How to Join PAN ASEAN E-Mall?
Meet The Criteria
Fill in the Registration Form
Sorry, doesnt Meet criteria
no
yes
Review the agreement
Agree
We understand Your decision
Welcome To The E-Mall
no
yes
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How to Join PAN ASEAN E-Mall?

• Registration Form
• Can be filled in www.panaseanemall.org/shop/plans.
  ihtml

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How to Join PAN ASEAN E-Mall?

• What are the criteria to be member of the E-Mall?
• Individual or company who have saleable legal
  products
• Have Internet connectivity either from house or
  Internet cafes
• Check email regularly (every day)

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After You Join PAN ASEAN E-Mall

• Setup your shop
• Promote your shop
• Manage orders
• Update your shop

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Setup Your Shop

• Collect all of your resources
• Shops plan (how many products, categories)
• Product photos
• Product description
• Determine Selling Price

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Setup Your Shop

• You will be given Username/Password to login to
  your Shop Managers web interface.
• You can change your password. Remember the
  security.

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12 Steps Quick Start Wizards
Set-up your online shop with 12 steps Quick Start
Wizards

• Quick Help
• Company Info
• Select Look Feel
• Add A Category
• Add A Product
• Add Styles
• Set Up Taxes
• Set Up Shipping
• Change Home Page
• Change About
• Change What's New
• View Orders

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12 Steps Quick Start Wizards

• Quick Start Up Help
• This help screen gives you information about
  help you can get while you setup your store.

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12 Steps Quick Start Wizards

• Site Setup Configuration
• In this page you can input your company
  information, address, city, province, postal
  code, country, phone, fax and email.

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12 Steps Quick Start Wizards

• Look Feel Wizard
• You can choose a template you like, you can set
  the Shop Title and configure your shops color
  settings, Font you want to use, Background Color,
  and upload your company logo.
• Currently there are 29 templates to choose.

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12 Steps Quick Start Wizards

• Templates

www.panaseanemall.org/shop/craftys
www.panaseanemall.org/shop/saobanshop
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12 Steps Quick Start Wizards

• Templates

www.panaseanemall.org/shop/kado
www.panaseanemall.org/shop/uncapsa
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12 Steps Quick Start Wizards

• Templates

www.panaseanemall.org/shop/eHomeMakers
www.panaseanemall.org/shop/southbound
And still many more
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12 Steps Quick Start Wizards

• Add a Category
• If you have same products to categorized, you
  can add Category using the Category Editor. You
  can insert Category Name, Code, Description of
  the category, picture for the category, also
  activate or disable the category.

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12 Steps Quick Start Wizards

• Add a Product
• You can add your product in this Product Editor
  form. Fill in the Product Information, add
  picture to the product, activate or disable the
  product, Set the selling price (retail pricing
  and volume pricing) also the shipping setup.

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12 Steps Quick Start Wizards

• What kind of products you can add to PAN ASEAN
  E-Mall?
• Digital Goods
• Products that comes in digital format and can be
  downloaded once purchased. Example Software,
  e-book
• No need shipping cost
• Non-Digital Goods
• Products that need to be shipped to the buyer.

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12 Steps Quick Start Wizards

• Add Styles
• Add Styles to a product if your product have
  various styles, such as colors (red, green, blue,
  etc), size (small, medium, large, etc).

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12 Steps Quick Start Wizards

• Tax Configuration
• Setup the tax configuration depends on your
  country tax regulation.

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12 Steps Quick Start Wizards

• Shipping Configuration
• There are some shipping configuration you can
  use, but the default and most common use us BASE
  COUNT configuration. That is cost based on
  products weight multiplied by shipping cost for
  each product multiply number of product.

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12 Steps Quick Start Wizards

• Change Home Page
• Yyou can change your Home Page using this
  Content Editor. Type text you want to show in the
  provided text area.

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12 Steps Quick Start Wizards

• Change About
• This page used to change the text in About Us
  page.

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12 Steps Quick Start Wizards

• Change Whats New
• This page used to change the text in Whats New
  page.

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12 Steps Quick Start Wizards

• View Orders
• Use this menu to view and manage orders. For the
  first time you wont see any order, because there
  is no transaction.
• You can do filter view to order by fill the Date
  Filter for date of transaction, Display Types for
  types of order you want to view, or by fill the
  Load Order for see an order if you already know
  the order number.

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Promote Your Shop

• Search Engine Submission

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Best Practice

• Southbound, Malaysia - Mr. Chin Saik Yoon

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Best Practice

• Combine the Website with E-Mall
• Not fully depend on the E-Mall visitor

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Best Practice

• Third World Network (TWN), Malaysia Mr. Kanaga
  Raja

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Best Practice

• Combine the website with E-Mall
• Include shipping cost in the product

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Manage Orders

• Manage Orders through Admin Page
• Reporting Function

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Manage Orders
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Manage Orders
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Manage Orders
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Reporting Function
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Update Your Shop

• Update your shop regularly
• Add new products
• Remove old products
• Update pricing

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E-Mall Transaction Process
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E-Mall Transaction Process

• Order Acknowledgement to Shop Owner

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E-Mall Transaction Process

• Order Acknowledgement to Customer

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Future Plans

• Enhancement on PAN ASEAN E-Mall
• Add more templates for shop owner
• Attract existing or new buyer by giving them
  point reward on every transaction they have made
• Improve Shipping method
• Promotions
• Trainings

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How to Join PAN ASEAN E-Mall?

• Fill in the Registration form
• Review the agreement
• Prepare photographs of items to be displayed
• Read the 12 steps as provided in the guidelines
• Shop can be made/revised from anywhere as long as
  there is computer and internet access

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How to Join PAN ASEAN E-Mall?

• Next Steps
• Fill out, sign the agreement, and return it to us
• Follow the 12 steps on how to create a shop. We
  will provide assistance as needed
• Both documents are available on
  www.panaseanemall.org

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Our Services

• Training
• conduct trainings for shop owners
• Technical Support
• payment problems
• setup problems

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ICT4D ASEAN Collaboratory

• Address Jl. Sam Ratulangi No. 2
• Jakarta 10350 Indonesia
• Website http//www.ict4dasean.org
• E-mail info_at_ict4dasean.org
• Tel. [phone]
• 62-21-31924833
• Fax [phone]

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Thank you

• Comments and Inputs are welcome!
• WE HOPE THAT WE CAN START OUR COOPERATION FOR
  MUTUAL BENEFITS
• http//www.ict4dasean.org
• http//www.panaseanemall.org