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TRIANGLE BUSINESS The Age of International division of Processing in the construction and wood produ

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Title: TRIANGLE BUSINESS The Age of International division of Processing in the construction and wood produ


1
TRIANGLE BUSINESSThe Age of International
division of Processing in the construction and
wood products industry
  • Network specialization of manufacturing from
    design/planning, prime processing, secondary
    processing, assembling to marketing

2
Chinese wood products for JapanAn ultimate price
crusher
  • An influx of Chinese wood products in the
    Japanese market has entirely changed Japanese
    price perception
  • Japanese wooden furniture and fixture
    manufacturers have relocated their production
    base to China and South East Asia
  • The second asset of Chinese manufacturers is the
    quick response to market needs
  • Chinese solid flooring and finishing products
    have proved that price is everything
  • The only weakness is an unstable source of raw
    materials

3
Triangle Formation Approach
  • New trials have started
  • Japanese trading companies execute securing
    materials for Chinese companies, buy their
    finished products and sell them in the Japanese
    market.
  • Some West Canadian sawmills have started to ship
    West coast species log or semi-finished products
    to Chinese glulam or edge-glue plants to be
    processed and then exported to the Japanese
    market.

4
Japanese major housing materials manufacturers in
China
  • Daiken (Ningbo)
  • 33,000M2/mo of engineered flooring (plywood
    base), which needs 2.0/3.0mm sawed veneer of
    white oak etc.
  • Opportunities for cut to size lumber for
    Quebec
  • 8.000 doors/mo
  • Tostem (Tostem Housing Products Dalian) with
    1,670 employees
  • Doors built-in furniture
  • Japan Kenzai (Building Materials) Ltd.
  • A joint venture in Dalian in order to supply raw
    materials to Chinese wooden products
    manufacturers will import softwood lumber from
    North America to North-East Chinese
    manufacturers, who are starting to face tight raw
    material supply, and buy their products, such as
    gluelam to the Japanese market.

5
Japanese major housing materials manufacturers in
China (continued)
  • Wood One Co., Ltd.
  • A major producer of secondary processed wood
    products, flooring, doors other fixtures
  • Two plants in Shanghai
  • 1st plant (1996) laminated door parts,
    staircases, table tops with decorative veneer of
    walnut etc. on top
  • For Japan China
  • 2nd plant (2004) Plywood base flooring with 2mm
    thickness decorative veneer and fixtures
  • For Japan China
  • Also targeting to develop Chinese markets

6
Evolution of Japanese direct investment to China
7
Tokyo
8
Relocation to overseas, the wooden furniture
industry
  • Nearly 20 plants in China replacing Japanese
    production
  • CA 1.9 billion of wooden furniture and CA 1.1
    billion of furniture parts were imported in 2003

Domestic production of wooden furniture
9
Wooden Furniture net working with Asian
countries
Maruni, a high-grade wooden furniture
manufacturer in Hiroshima
  • Dalian Maruni, with 280 employees, is proceeding
    from  furniture parts production  to even some
    assembling in China
  • In Japan, Maruni focuses on more integration of
    designing special processing technology.

10
IMPACT ON THE QUEBEC FURNITURE INDUSTRYTrade
balance of Quebec furniture industry (,000,000
Can)
11
Japanese flooring plants in China
  • Nitto (Yunnan)
  • Yahima (Dalian)
  • Woodone (Shanghai)
  • Daiken (Ningbo)
  • Josei (Dalian)
  • I.M.S. (Jilin) etc.

12
Market size of Solid Wood Flooring in Japan
Domestic 4 million M2
16 Million (2003)
China 7 million M2
Other South-East Asia 3 million M2
Imported Hardwood 12 million M2
13
Triangle Formation for flooring
Itochu, a large trading company, works on burbon
barrel flooring for Japan
Used W oak burbon barrels
Dalian
Flooring
Kentucky
15MM X 75MM X 1820MM Solid F/J 15MM X 150MM X
1820MM Solid Edge-glued F/J
14
IMPACT ON THE QUEBEC FLOORING INDUSTRY Trade
balance of Quebec flooring industry (,000,000
Can)
15
Housing Start - Recent History
(thousand units)
  • Housing starts has declined by 30 from the peak
    in 1996
  • However, starts of 2X4 houses rebounded to 90,706
    units in 2004 and approaching the peak figure of
    93,693 units in 1996

16
Three Major Application of Glue Laminated Wood
for Japanese Traditional Housing
Beam
Post
Sill plates
17
Advanced applications for traditional Post
Beam Housing
Hari Beam
Hashira Post
Mabashira Stud
Dodai Sill-Plate
Share of Precut 88 Share of Metal connected
PB timber frame30
18
E.G.P.
  • North-East interior China (Heilongiang etc.)
  • Russian oak, elm and ash as well as Russian red
    pine
  • Dalian-Shanghai-Shenzhen
  • North American hemlock, sitka spruce as well as
    variety of species from all over the world
  • Sichuan-Yunnan
  • Special high grade species from Tibet, Myanmar
    and Laos
  • From a simple E.G.P. to more integrated value
    added finish products such as furniture, stair
    units or other products using E.G.P.

19
Canadian Wood projects in China
Cascadia Forest Prodcuts (Ex. MacMillan bloodel)
Yellow cedar lumber
Vancouver
China
Canada
HemlockLumber
Tokyo
Qingdao
EGP
Shanghai
Kunming
Door
EGP
Western Red Cedar
3 Chinese processing facilities
(Lattice/Panel/Picture frame)
20
Canadian Wood projects in China
  • A Japanese sawmill (Kuwabara) has also
    developed a triangle formation Canada, China and
    Japan
  • Ship cants/logs of Canadian Yellow Cedar/
  • DF/Hemlock/Sitka Spruce to Kuwabaras Dalian
    plant to produce 1,000M3/Mo of Panel/flooring
  • Door-Window frame for Japan

21
Import Statistics by Country of Structural
Laminated Lumber (HS4418.90.222)
(Value million yen, Quantity 1,000M3)
22
Glu-lam Market (1995 2004)
(1,000 m3)
  • Japan - world Largest
  • Glu-lam Market
  • Japan needs 1.8 millions
  • M3 of lamina for their
  • domestic production

23
Japan as No.1 of gluelam market in the world
  • What is most significant is the increase in
    imports of Chinese Gluelam
  • Plants specialized for the Japanese markets

Shanghai Kaimoto Wood Industry Shanghai Kocho
Machine Wood industry
Dalian Dalian Ton-Nan Dalian Tanaka Dalian
Global Dalian Shuanghua Dalian Sun-Honest
Wood Dalian Ka-zan Dalian Nakahiro Jyou Sei
Furniture Dalian Riko-Sanwa
Guangdong China Pacific Laminator
Shangdon Chingtao Ryomoku Kokuhin Yantai Meikou
Timber Industry Co., Ltd.
24
CONCLUSION
  • SURVIVAL KIT
  • Globalization (No market is protected).
  • Protectionism is irrelevant. It is just a delay
    in facing the reality of our competitiveness.
  • Rapid change needs rapid adjustments.
  • China is not the only emerging market power
    Viet-Nam and India are waiting at our door step.
  • The only solution is to control the new network
    raw material, design, processing, distribution
    and marketing.
  • If you cant beat them, join them.
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