Title: RCA WORKSHOP for WORKING LEVEL STAFF OF RCA MEMBER STATES Improving Visibility and Viability of the
1RCA WORKSHOPforWORKING LEVEL STAFF OF RCA
MEMBER STATES Improving Visibility and
Viability of the RCA Programme
2Major Elements for Enhancing the Visibility and
Viability of the RCA
- Information increasing awareness in the wider
regional community of the unique strengths,
capabilities and capacity of the RCA to
contribute in a meaningful way to socially
important sectors - Reputation gaining productive alliances with
key partners and donors that demonstrate and
reinforce the strengths of the RCA.
3Information Strategy
- What is the Information / Message?
- Who are the Audience?
- Who is delivering the Message?
- What is appropriate method of Delivery?
- Where is it best done?
4Key Message Components
- What is the RCA?
- What does the RCA do?
- What can the RCA do nationally and regionally?
- What are relevant RCA success stories to
strengthen the message?
5 Delivering the Message How, by Whom Where
- How is the information going to be effectively
delivered and by whom? - Mode of presentation Verbal, written,
multimedia? - Means of presentation conference, seminar,
workshop, TV, radio, videotape, one-on-one
presentation, specialist journal, brochure,
newspaper or magazine?
6Defining the Approachto Whom How
- Who is the target audience?
- At what level does the approach need to be taken
- - nationally
- - regionally
- - internationally?
7Delivering the Messageby Whom What
- Who has the appropriate knowledge, delivery
skills and position to effectively deliver the
message to the target audience? - What is the message for this audience?
8By Whom - Key Players
- National RCA Representatives
- RCA Regional Office
- Lead Country Coordinators
- Project Counterparts
- Project Experts
- Project Participants
9What - the extra value the RCA has to offer.
- Proven Long Established Effective Linkages and
Networks - The 17 RCA Member States have been involved in
extensive national and regional networking and
cooperation across a wide range of technologies
for up to 32 years. - Long term people to people links as well as
institute to institute links.
10What - the extra value the RCA has to offer.
- Adaptability in Technology Utilisation
- The spectrum of experiences in RCA covers all
shades of economic development from least to
highly developed and climatic environments from
tropical heat to sub-zero and high humidity to
desert dryness.
11Specific Visibility Issues
- Establishing RCA as a Recognised Brand Name
- Need to generate specific recognition in the
region that the RCA is synonymous with quality
technological partnership.
12Specific Visibility Issues
- Need to shift perceptions of ownership from the
IAEAs RCA to the Member States RCA.
13Other Major Visibility Issues for the Future
- How to optimise the use of nuclear science and
technology in the region? - How to get better public appreciation of the
benefits of nuclear science and technology?
14Viability Issues
- Establish an Adequate Broad Support Base
- Governments - Membership
- Donors - projects
- Partners - joint projects
- Clients - outsourcing
- Collaborators - joint research
15New Funding -Options for the RCA Programme
- Integrate specific RCA projects into programmes
being conducted under other regional or
international arrangements. - Carry out revenue generating operations for
regional or international or other organisations.
16Regional Representation- a Key to Future
Viability.
- Geographic Placement in the Region
- Ability to project an RCA Image
- Focus on Promotion of RCA
- Focus on New Horizons
17Major Viability Issues for the Future
- How to fund all the meritorious RCA projects
proposed by the Member States? - How to fund the RCA Regional Office?
- How to maintain expertise and currency of nuclear
science and technology in the RCA?
18Conclusions
- The strength of the RCA comes from
- the Member States commitments and resolve to
work together on the peaceful application of
nuclear science and technology for the common
good - and the RCAs successful past achievements.
19Conclusions
- RCAs future viability depends on
- the effective promotion of its strengths to
achieve wider recognition and respect in the
region - increased utilisation of its accumulated skills
and expertise to contribute to addressing
problems of regional and national significance.
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