Strategies for Success in Nutrition Education for Worksite Wellness

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Strategies for Success in Nutrition Education for
Worksite Wellness

• Marisa Moore, MBA.RD.LD.
• CSC Contractor
• Office of Health and Safety
• Centers for Disease Control and Prevention

COA Annual Meeting June 2, 2009
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Session Objectives

• Identify programmatic and operational components
  of the nutrition section within CDCs Lifestyle
  Program.
• Recognize the unique opportunities limitations
  of delivering a worksite wellness program.
• Describe the outcomes of a weight
  management/healthy lifestyle approach to worksite
  nutrition programming.

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Lifestyle Program
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Lifestyle Program

• MISSION
• To promote the health and well-being of
• CDC/ATSDR thereby reducing the use of
• sick leave, fostering the continuity of work
• projects, and increasing employee
• productivity.

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Who We Serve

• Federal employees at the U.S. Centers for Disease
  Control and Prevention (CDC)
• Atlanta, GA and Hyattsville, MD
• Diverse Audience
• Variety of education levels
• Variety of health and physical fitness levels
• Variety of interests

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Factors Influencing Participation

• No cost to participants
• Easily accessible to work place
• Flexible work schedule

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Lifestyle Nutrition Program

• Delivery
• Atlanta Metro campuses and surrounding community
• Video conferencing
• Internet based programs and content

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Lifestyle Nutrition Program

• Based on current research
• Incorporates current recommendations and
  guidelines
• Registered dietitian developed, managed and
  facilitated
• Easy to access

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Lifestyle Nutrition Program

• Healthy Eating Mastering Weight Management
• Nutrition seminars
• Supermarket tours
• Intranet content
• National Nutrition Month
• Internal CDC community programs and special events

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Healthy Eating Mastering Weight Management

• Healthy eating focus
• Interactive
• Four key components
• Nutrition education
• Behavior modification
• Physical activity
• Goal setting

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Healthy Eating/ Weight Management Approach

• No anthropometric assessments or tracking
• Focus on lifestyle changes
• Focus on building and mastering healthy eating
  behaviors
• Realistic
• Long-lasting effects

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Weight Loss Outcomes
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Lifestyle Changes
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Nutrition Seminars and Tours
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Nutrition Seminars and Tours

• Select Titles
• Diet and Metabolic Syndrome
• FAT Friend or Foe?
• Weight Loss Strategies
• That Work!
• Food for Thought
• Shopping Quick, Healthy
• and On a Budget!

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Intranet Content

• Recipes
• Monthly health tips
• Ask the Nutrition Expert!
• Frequently Asked Questions
• Recommended reading list

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National Nutrition Month
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National Nutrition Month
March Madness

• National Nutrition Month Program Selection
• Provides credible information
• Suggests logical and suitable activities
• Allows for customization
• Affordable

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Additional Components

• Internal CDC community programs and special events

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Lifestyle Success Strategies

• Registered Dietitian leadership
• Weight management approach
• Multi-disciplinary approach
• Continuing professional education
• Ongoing staff training and feedback
• Using and promoting existing resources
• Collaborating with CDC community groups
• Knowing the audience

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Know Your Audience
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Know Your Audience

• Determine the diversity of the audience
• Identify potential resources
• Determine mode of delivery

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Know Your Audience

• Identify the diversity of the audience

• Who is my audience?
• Is the group homogenous?
• What do they want (and need) to know?
• How can I satisfy the needs of this group?

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Know Your Audience

• Identify potential resources

• People
• Library resources
• Credible sources
• Potential collaborations

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Know Your Audience

• Determine mode of delivery

• One location?
• Via satellite?
• Online?

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Considerations
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Consider Objectives and Messaging

• Program purpose, objectives and goals
• Scope of work
• Session and program specific objectives
• Message consistency

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Consider The Customer

• Eligible audience
• Number and location of employees
• Collaborative partners

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Consider Incentives

• Incentives
• Extrinsic
• Giveaways, prizes, etc.
• Intrinsic
• Personalized certificates, recognition, etc.
• Offering Intrinsic Incentives
• Get to know what your participants want
• Build incentives into programs

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Consider Market Research

• Market research
• Surveys
• Program evaluation forms
• Potential questions
• How did you hear about this seminar/event?
• How do you usually get messages about our
  activities?
• How do you prefer to hear about our activities?
• What kinds of seminars would you like to see?

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Consider Promotion

• Planning
• Stay in your lane
• Create uniform communications
• Make communications that stand out
• Follow the rules
• Prepare the staff

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Consider Promotion

• Execution
• Educate the team
• Follow the rules
• Reach the target

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Consider Evaluation Methods

• Program Evaluation Plan
• Available resources
• Cost
• Potential participation data
• Self-reported behavior change
• Self-reported weight change
• Pre/post food records
• Pre/post anthropometric measures
• Participant satisfaction feedback

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Frequently Used Resources

• CDC, NIH, FDA websites
• US Dietary Guidelines for Americans
• My Pyramid
• Fruits and Veggies More Matters TM
• American Dietetic Association
• American Diabetes Association
• American Heart Association
• National Resource Defense Council

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Questions Answers

• Thank you for your attention.
• Your questions and comments are welcome.
• Marisa Moore, MBA.RD.LD.
• Lifestyle Program
• Email mmoore7_at_cdc.gov