Beef Quality Assurance AR Presentation and Update

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Beef Quality AssuranceAR Presentation and Update

• Ryan Ruppert
• Director of Beef Quality Assurance
• National Cattlemens Beef Association

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BEEF QUALITY ASSURANCE

• This plan of work describes the plan of work for
  implementing the industrys Quality Assurance
  initiative. The AR describes the proposed tactics
  for industrys producer-oriented quality
  assurance educational programs, Beef Quality
  Assurance and Dairy/Beef Quality Assurance

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FY 2010 Priorities Addressed

• Environmental and Welfare Practices,
  Science-Based Information, Emerging Health
  Threats, International Education, E. coli
  Salmonella, and Production Practices

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Committee That Reviewed This Plan of Work

• Joint Producer Education Committee and Quality
  Assurance Advisory Board.

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Creating Market Opportunities for BQA

• Use BQA standards and certification to improve
  product quality and maximize market opportunities
  for producers by creating a national BQA
  producers manual, online tools, and national
  certification process.

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Measurable Objectives

• Enhance Dairy BQA educational modules by adding
  dairy handling modules.
• Create the National BQA Cow/Calf-Stocker-Seedstock
  Producers Manual.
• Create a minimum of 30 podcast Best Management
  Practices (BMP) promotion for BQA.

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BQA Pilot Projects

• Initiate pilot projects that create better ways
  to address quality issues. These projects are
  designed to create educational tools and methods
  to provide producers, employees, and service
  providers straight forward ways to implement BQA
  BMPs.

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Measurable Objectives

• Develop a nationally coordinated response to
  address cattle transportation emergencies to care
  for the cattle.
• Complete at least two projects focused on
  priority issues from the 2007 National Market Cow
  Bull Beef Quality Audit.

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Greater Reach of BQA

• Expand beef industry involvement at all levels in
  the BQA program. This will be done by focusing
  outreach to small producers, dairy,
  veterinarians, livestock auction markets, order
  buyers, packers, and truckers. Also collect key
  benchmarking data to support BQA initiatives
  directed to fed cattle.

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Measurable Objectives

• Using Baxter Black as the BQA spokesman, reach
  small producers through RFD-TV by having a spot
  on every other week promoting BQA.
• Receive endorsement of three dairy organizations
  for dairy producer BQA education.
• Certify at least 1,000 cattle haulers in the TQA
  program.
• Collect and analyze key data from the production
  chain to benchmark key quality factors that
  impact consumer acceptance and perception of
  beef.

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State Extension of BQA

• Coordinate the National BQA standards with states
  to consistently deliver innovative and credible
  BQA education to all beef producers across the
  country, while recognizing unique production
  environments at the state level. The National
  BQA program will provide templates for BQA
  education based on the National BQA Manual.

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Measurable Objectives

• Conduct the 20th Annual State Beef Quality
  Assurance Coordinators Seminar. Provide a forum
  where by all state BQA Program Coordinators have
  the opportunity to share program information and
  assist in the setting the direction and
  priorities of BQA.
• Provide states with national support and
  materials to update and improve their educational
  offering to producers.

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BQA Cattle Care and Handling Education

• Continue to develop the BQA Care and Handling
  educational program to provide producers with key
  training and tools to better address consumer
  concerns about cattle well-being and develop a
  culture in the beef industry of accountability to
  good stewardship.

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Measurable Objectives

• Create a training video for seedstock, cow/calf,
  and stocker producers on proper handling
  techniques and facility design to decrease
  quality defects.
• Create a seedstock and cow/calf BQA
  self-assessment to measure implementation of key
  Best Management Practices taught in BQA.
• Distribute the stocker self assessment to 50 of
  stockers producers.

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Consumer Awareness of BQA

• Leverage BQA's focus on safety wholesomeness to
  enhance consumer perception of beef and beef
  producers, by developing producer spokesman who
  are exceptional implementers of BQA through the
  BQA award program.

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Measurable Objectives

• Award one beef and one dairy producer with the
  BQA award.
• Utilize BQA Award winners in at least two
  consumer/retailer focused promotion activities.
• Create a video producer profile of the award
  winners to distribute to producer and consumer
  audiences to promote beef in a positive light.

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Changes from 2009

• Create a presence on RFD-TV to reach small
  producers.
• Create meaningful benchmarking data to the
  industry to evaluate BQA implementation.
• Enhance BQAs use of technology to deliver the BQA
  message to producers.

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BQA Update
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Transportation Quality Assurance

• Draft Course Material is almost complete
• Creating a formal contract on data ownership and
  financial responsibility
• Launch in Oct 2009

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National Dairy BQA Program

• Cooperative effort with National DHIA
• Draft National Manual based of DACQA from PA and
  endorsed by NDWBI
• Online English and Spanish Modules completed in
  draft form
• Beta Test to begin for DHIA members in Aug.

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BQA Assessments

• Feedyard Revised, Distributed, and Implemented
  in Many States
• Stocker Draft Assessment Created
• Cow/Calf-Seedstock FY 2010