Center of Excellence for Border Security and Immigration

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Chapter 1

The Art and Science of Peer Production
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The New Age of Participation

• Peer production
• Harnessing the collective genius
• Changes how goods are invented, produced,
  marketed, and distributed
• A collaborative revolution
• Collaboration used to be only small scale
• Now self-organizing collaborative communities

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Weapons of Mass Collaboration

• Open source software
• Internet telephone
• Blogs
• Podcasts
• Outsourcing platforms
• The Digital Commons
• A dispersion of knowledge, power, and productive
  capability

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The Effect

• Self-organizing collaborative communities can be
  beneficial, neutral or highly competitive or some
  combination
• Harness collaboration power or perish
• Effecting all industries

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Promise and Peril

• Empower individuals
• Create wealth
• Enhance learning
• Aid scientific discovery
• Criminals
• Terrorists
• Mass mediocrity

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The Principles

• Being open
• Peering
• Sharing
• Acting globally
• To succeed, tap into the collaborative power and
  then harness it for new applications

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Chapter 2
The Perfect Storm Technology, Demographics and
Global Economics
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The New Web

• No longer a digital newspaper, but a shared
  digital canvas
• Launching web sites vs. launching communities
• Blogs the biggest coffee house on Earth
• Costs / barriers continue to fall
• Invites collaboration

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The Demographic Watershed

• The Net Gen growing up digitally
• New shared spaces
• Prosumers
• The wiki workforce

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The Collaboration Economy

• Coases law
• Transaction costs have plummeted
• The business web
• The global playing field

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Riding the Perfect Storm

• Confronting the opportunities of the cerebral
  environment

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Chapter 3

• The Peer Pioneers

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Examples of Peer Production

• Wikipedia
• Linux

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Peer Production --A new model of production

• Openness
• Peering
• Sharing
• Acting globally

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Influences to Companies

• Challenges
• Opportunities

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Advantages

• Harnessing external talent
• Keeping up with users
• Boosting demand for complementary offerings
• Reducing costs
• Shifting the locus of competition
• Taking the friction out of collaboration
• Developing social capital

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Chapter 4

• Ideagoras

Chance favors the prepared mind.Louis Pasteur
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A New Way of Company Innovates

• Innocentive
• Nine Sigma
• InnovationXchange Network

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Why Ideagoras?

• One industry's technologies may create
  unanticipated efficiencies in another industry.
• The new ideagoras offer significant opportunity
  to small and medium size firms.
• Even the largest company can no longer research
  all the fundamental disciplines that contribute
  to their products.

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What is Ideagoras?

• Solutions in search of questions
• Questions in need of solutions

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Challenges

• Too few buyers and sellers
• Hard to describe questions and solutions
• Hard to do the transactions

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Getting the Right Ratio

• Internal RD will still be important in the new
  world of ideagoras
• In-house innovation alone will not be enough to
  survive

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Chapter 5

• The Prosumers

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The Prosumers

• Customers participate in the creation of products
  in an active and ongoing way.

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Customers as co-innovators

• Customers use the web as a stage
• Companies discover the lead users
• Self-serve

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The prosumption Dilemma

• Are customer innovations always good news?
• How to deal with the conflictions?

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Rules for Prosumers

• More than customization
• Losing control
• Customer tool kits and context orchestration
• Becoming a peer
• Sharing the fruits

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Chapter 6

• The New Alexandrains
• Sharing for Science and the Science of Sharing

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The Science of Sharing

• Collaboration, publication, peer review, and
  exchange of precompetitive information are now
  becoming keys to success in the knowledge-based
  economy.
• The Industrial Enlightenment
• Create, accumulate and harness knowledge in a new
  way.
• The Age of Collaborative Science
• The new scientific paradigm will be truly global.

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The Sharing of Science

• All of the world's scientific data and research
  will at last be available to every single
  researchergratiswithout prejudice or burden.
• Science Goes Large Scale
• Collaboration is exploding
• The number of authors in publications
• arXiva public server for physicists
• Large data should be processed
• Large Hadron Collider (LHC)
• Earth System Grid (ESG)
• Collaborative Science in Action
• Web-Service Technology (blog, wikis, etc.)

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The Precompetitive Knowledge Commons

• A new, collaborative approach to research and
  development create common pools of industry
  knowledge and processes upon which new
  innovations and industries build.
• Prospecting the Genome
• Big Pharma Fights Back
• The Value of Collaborative Discovery

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Rethinking Industry-University Partnerships

• Intels Open University Network
• Making the Most of University Partnerships
• Use industry-university partnerships to shake up
  product road maps
• Make sure the collaboration is a win-win
• Deepen and broaden collaboration across research
  communities
• Keep the science open and the applications
  proprietary
• Learn from "proxy" customers-early and often

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Laying the Public Foundation

• A more dynamic and prosperous ecosystem
• The balancing point
• (Public foundation ?? Private enterprise)
• Commons Protected Areas

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Chapter 7

• Platforms For Participation
• All the World Is a Stage, and You're the Star

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Examples

• Platform to the rescue
• Platform for web service and communities
• Platform dilemmas
• Platforms go mainstream
• Platform for commerce
• Platform for grassroots action
• Platform for public disclosure
• Platform for neighborhood knowledge

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Platform Incentive SystemsBeyond the culture of
generosity

• Companies that attract and reward the best
  participant have the opportunities to create new
  sources of competitive advantages

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Chapter 8

• The Global Plant Floor
• Planetary Ecosystems for Designing and Making
  things

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Rise of the global plant floor

• Innovation is less about inventing and building
  physical things and more about orchestrating or
  coordinating good ideas.

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Examples

• The Modular Motorcycle Gang
• Chinese motorcycle enterpriseLifan
• The Lego Block Airplane
• Boeing case
• The Fabless Car Company
• BMW case

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Harnessing the Global Plant Floor

• Lessons from BMW, Boeing, Chinese motorcycle
• Focus on the critical value drivers
• Add value through orchestration
• Instill rapid, iterative design processes
• Harness modular architecture
• Create a transparent and egalitarian ecosystem
• Share the costs and risks
• Keep a keen futures watch

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Chapter 9 The Wiki Workplace

• Mass collaboration in the workplace
• New technologies facilitate openness, peering,
  sharing, and acting globally
• Companies that adopt these philosophies will
  leverage internal and external capabilities more
  effectively than traditional counterparts

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A radical workplace meritocracy Geek Squad

• Branding and a fun workplace ethos
• Employees use wikis, video games, and unorthodox
  collaboration technologies to brainstorm ideas,
  manage projects, swap service tips, and socialize
• The agent culture ownership of product

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The wiki workplace

• Organizational bureaucracy impedes innovation,
  agility, and success
• Technologies of mass collaboration enable
  employees to engage and co-create with more
  people with richer, more versatile capability set
• Net Gen norms reflect desire for creativity,
  social connectivity, fun, freedom, speed, and
  diversity in their workplaces

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Bottom-up innovation Best Buy

• Tap the vast and intimate knowledge of Best Buy
  employees who engage with the customers on a
  daily basis
• Retail leadership forum broad collaborative
  process generates insight
• Employees autonomy to develop and execute their
  own strategies

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Social computing in the enterprise

• Wikis, blogs, RSS, IM, email, conferencing, and
  other collaboration tools
• The more participation in a project, the greater
  the quality
• Social software provides companies way to
  document and leverage innovation, harness local
  insights, and drive organizational renewal

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Peer production

• Self-organizing workplace paradigm
• Fluid teaming
• Time to pursue creative interests and business
  ventures
• Involve employees in informing and influencing
  decision making
• Market-based processes in resource allocation
  within firms
• Novel corporate communications to drive
  transparency in the organization

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Living in the wiki workplace

• Smaller physical workplaces with distributed
  teams around the globe
• Employee relationship more fluid, shorter term,
  and more horizontal
• Employee identity and security more personal, and
  less dependent on firm
• Agencies play larger role in managing interface
  between employers and employees

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Chapter 10 Collaborative Minds

• Crisis of leadership new business models
  threaten the old
• Revisit key lessons from earlier chapters to
  understand how mass collaboration can be a driver
  of corporate success
• Tangible advice for practitioners and their
  business

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When worlds collide

• Tarzan economics cannot let go of one revenue
  source until grasping another
• Net neutrality war on the open Internet
• Business paradigm shift causes crisis of
  leadership can they evolve?

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Think the wiki way

• Foster openness
• Proactive peering
• Share willingly
• Act globally

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Wiki design principles

• Take cues from lead users
• Build critical mass
• Supply an infrastructure for collaboration
• Get the structures and governance right
• Abide by community norms
• Let the process evolve
• Hone your collaborative mind