Culture Jam

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Culture Jam

• Matt Burnett

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(No Transcript)
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Original Ad

• Uses Size of Scale to produce effect
• Makes non-rational comparison of dust mites to
  Honda engines
• The demographic that its aimed at is the same
  demographic that will oppose it

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(No Transcript)
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Jammed Ad

• Uses a simple double-purpose question to engage
  readers
• Addition of smokestack picture to continue with
  original size-of-scale theme
• Alteration of background color/texture
• Change of Fit logo to Air